Effie Awards South Africa

An innovative approach earned The South African Breweries (AB InBev) Brutal Fruit campaign two silver awards in the Experiential Marketing and Timely Opportunity categories as well as two bronze awards. Ramona Kayembe, draftLine Director for AB InBev Africa, spoke exclusively to Danette Breitenbach, Marketing and Media Editor at Bizcommunity.com after the awards about the success and why effectiveness is so important to the brand.

Ogilvy South Africa took home 10 Awards at the 2024 Effie Awards, including two Gold Effies. Ogilvy SA Chief Strategy Officer, Neo Makhele spoke exclusively to Danette Breitenbach, Marketing and Media Editor at Bizcommunity.com after the awards about the agency’s success and commitment to being the most effective creative agency.

The 2024 Grand Effie was awarded to Halo Advertising and client Pineapple. Halo Founder and Managing Partner, Dean Oelschig, exclusively spoke to Danette Breitenbach, Marketing and Media Editor at Bizcommunity.com after the awards about the campaign and the amazing results that the campaign garnered for Pineapple.

The #EffieFriday series in partnership with CMO Corner continues with Thabani Khumalo (CM SA) sitting down Nichole Shub, CMO at Pineapple. As a growing business, being awarded the 2024 Grand Effie is a sign of great things to come. In addition to speaking about the campaign they won, Nichole shared what and how she thinks Marketers should tackle their campaigns and advertising. Watch the full episode on our YouTube page as we celebrate marketing effectiveness and ideas that work! Link in first comment. Stay tuned as we continue to bring you valuable insights from the 2024 Effie Awards. First published on the CMO Corner YouTube channel, this is a must-watch for marketers dedicated to making an impact. #EffieAwardsSA #MarketingEffectiveness #CMOCorner

Episode 4 in the 2024 #EffieFriday series in partnership with CMO Corner sees Thabani Khumalo chatting to Elizabeth Mokwena, Executive Marketing Director at Unilever and Effie SA committee member. Thabani and Elizabeth discuss measuring impact through creativity, the role of marketers in understanding P&L, and once that is done, innovatively solving for business problems - ultimately driving shareholder return on investment. Catch the full episode on our YouTube page as we celebrate marketing effectiveness and ideas that work! ➡️https://lnkd.in/d-aMXfyM Stay tuned for the final two episodes coming your way soon. First published on the CMO Corner YouTube channel, this is a must-watch for marketers dedicated to making an impact. #EffieAwardsSA #MarketingEffectiveness #CMOCorner

Episode 3 is up next in the 2024 #EffieFriday series in partnership with CMO Corner. Thabani Khumalo (CM SA) sat down with Preetesh Sewraj, ACASouthAfrica Non-Executive Director and The Loeries CEO, to discuss the need to invest in high quality creative that has value for the shareholders, how South Africa ranks globally in terms of creativity and the need for marketers to speak the language of business. ➡️Click here to watch the full episode: https://lnkd.in/dzWFUm-g Stay tuned for the over the coming weeks for the entire series. First published on the CMO Corner YouTube channel, this is a must-watch for marketers dedicated to making an impact. #EffieAwardsSA #MarketingEffectiveness #CMOCorner

Episode 2 in the interview series with winners from the 2024 Effie Awards in partnership with CMO Corner. Thabani Khumalo (CM SA) sat down with Ramona Kayembe - Head of Brand for Brutal Fruit at The South African Breweries to talk about BRAVE WORK! Ramona unpacks the campaign's role in being a part of the solution when it comes to societal issues. She goes on to explain how, in collaboration with Joe Public, SAB did just that with their Brutal Fruit SheBeen campaign. Catch the full episode here as we celebrate marketing effectiveness and ideas that work! Stay tuned for the over the coming weeks for the entire series. First published on the CMO Corner YouTube channel, this is a must-watch for marketers dedicated to making an impact. #EffieAwardsSA #MarketingEffectiveness #CMOCorner

Effie Awards South Africa partnered with Thabani Khumalo (CM SA) of CMO Corner this year to bring you some valuable and insightful interviews from the 2024 Effie Gala! In his exclusive #EffieFriday series, Thabani sat down with some of our industry's most respected professionals to discuss what it takes to create and deliver marketing communication that works. In the first episode, Thabani interviews Refilwe Maluleke, Executive Head of Marketing at Discovery Health and Effie Awards Co-Jury Chai. Refilwe shared among others, two powerful calls to action for marketers: 1️⃣ Be Brave 2️⃣ Be Commercially Astute Catch the full episode here as we celebrate marketing effectiveness and ideas that work! Stay tuned over the next 6 weeks for the entire series. First published on the CMO Corner YouTube channel, this is a must-watch for marketers dedicated to making an impact. #EffieAwardsSA #MarketingEffectiveness #CMOCorner

The Effie Awards greatly value our partnership with the SABC. As South Africa's national broadcaster, their support amplifies the incredible work our industry does! #EffieAwardsSA #MarketingEffectiveness

Lights💡! Camera📸! Action 🎬! Check out our snapshots from the 2024 Effie Awards 👉: https://bit.ly/4fhcAW3. Don't be shy! Dive into our gallery, tag, like, and comment! #EffieAwardsSA #MarketingEffectiveness