Excited to be an execution partner on this initiative enabling select outlets to be energy secure, resilient, and sustainable! Keep a look out on our social media platforms for more information! #SABSharp L. BARBARA COPELOVICI Bridgit Evans Kgosi Mogotsi Raesibe D., 100+ Accelerator Nkosinathi M. Hlophe CA(SA), M.Inst.D Takudzwa Munemo, PMP®
At SAB, championing responsibility is core to us growing and leading the category responsibly. We are proud to officially introduce SAB Sharp, an evidence-based initiative designed to support communities in living, driving, talking, and selling Sharp. Through these four strategic pillars, the platform's initiatives are supported by strong partnerships with government, law enforcement, and community organisations: 1. LIVE Sharp empowers responsible communities by creating an enabling environment for job creation and ultimately driving economic inclusion. Through the SAB Foundation, LIVE Sharp has disbursed over R500 million, supported more than 6,422 entities, created over 10,000 new jobs, and sustained over 5,000 jobs to date. This initiative has shown the impact of job creation in stimulating economic growth. 2. DRIVE Sharp encourages responsible driving by partnering with law enforcement agencies to curb drunk driving. Insights have shown that one of the most effective ways to combat drunk driving is enforcement. 3. TALK Sharp is our self-regulatory commitment to ensure that our communications are honest and truthful, in keeping with contemporary standards of good taste, and sensitive to cultural differences between markets. 4. SELL Sharp empowers responsible trading by enabling retailers to comply with responsible trading practices. SELL Sharp has assessed over 32,000 retailers nationwide, ensuring they engage in responsible practices and promote responsible consumption among consumers. To date, the compliance rate of SAB traders and retailers is at 78%, driven by a focus on ensuring traders and retailers conform to responsible practices. “This platform is integrated into our business strategy and operations, reinforcing our ambition to grow the beer category responsibly. We take pride in the impact and sustainable interventions that cultivate a culture of responsibility in South Africa, ensuring that every beer experience is a positive one”, said @Zoleka Lisa, Vice President, Corporate Affairs, South African Breweries. Join us on this journey towards a more sustainable and responsible future. Let's make a difference, together. #SABSharp Zoleka L. BARBARA COPELOVICI Bridgit Evans Kanyisa Ndyondya Kgosi Mogotsi Fati Manamela
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