Introducing the FOM x Will Linley Court sneaker! 👟💙 This limited-edition sneaker captures Will’s inspiring creative journey, brought to life in our latest, retro-inspired court silhouette. Designed to be more than just footwear—it’s a celebration of artistry and a movement for those who dare to express themselves. STEP INTO YOUR CREATIVITY! 🚨 ONLY 400 pairs are available, don't miss out! 🚨 SHOP NOW online, link in bio! 🛍 (Incl. International orders) *Coming soon to select stores: Kloof Street, Canal Walk, V&A, Menlyn & Garden route. #FOMxWillLinley #stayfreekeepmoving
Freedom of Movement
Retail
Cape Town, Cape Town, Western Cape 6,204 followers
An aspirational & responsible South African brand, connecting people through authentic lifestyle products & experiences.
About us
Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand. At the outset, our vision was to create a proudly South African lifestyle brand that was founded on the core principles of quality, longevity, value and worth. We saw leather as the raw material that epitomised all four of these principles and so it was a natural starting point for our aspiring brand. So, we launched the business out of a small room at the University of Stellenbosch, with one leather craftsman named Benjamin and a very old traditional leather-stitching machine. After a few months of determination and prototyping, we had developed two products that we took to market, the Benjamin a classic leather briefcase, and the Bobby, a full leather adventure backpack. And the rest is history… 10 years on and we have continued to improve and grow our product offering that now includes a wide range of premium lifestyle companions, available online and in 15 retail stores across the country. OUR MISSION We want to be known as an aspirational and responsible South African brand that connects people through delivering authentic lifestyle products and experiences. OUR VISION The foundation on which our brand was originally built, rings true 10 years on, with the aim of inspiring others along the way to create their own destiny and live their lives with true FREEDOM OF MOVEMENT: the Freedom to dream | the Freedom to create | the Freedom to move. STAY FREE AND KEEP MOVING
- Website
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https://freedomofmovement.co.za/
External link for Freedom of Movement
- Industry
- Retail
- Company size
- 51-200 employees
- Headquarters
- Cape Town, Cape Town, Western Cape
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Apparel, Travel bags, Leather goods, Lifestyle accessories, Handbags, Business bags, Timepieces, Sunglasses, Backpacks, Tekkies, and Vellies
Locations
Employees at Freedom of Movement
Updates
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Join Our Team as a Distribution Center Manager! Are you an experienced leader who thrives in a fast-paced, dynamic environment? Do you have a passion for optimizing operations and inspiring high-performing teams? If so, we want to meet you! We're looking for a forward-thinking, hands-on Distribution Center Manager to lead our DC operations, driving excellence and ensuring smooth, high-quality service every day. If you're ready to take on a challenging and rewarding role, head over to our career portal (link below) to learn more and apply today! https://bit.ly/4hOIgDN
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Freedom of Movement reposted this
Grow with Ozow: Freedom of Movement 🚀 In this edition of our Grow with Ozow series, we’re featuring South Africa’s most loved premium lifestyle brand, Freedom of Movement (FOM). Freedom of Movement partnered with Ozow in 2020, integrating our payment solution to streamline their online transactions. Lee Kleynhans, Head of E-commerce at FOM, shares how Ozow has solved their pain point around accepting digital payments by providing an account-to-account payment solution that enhances their e-commerce operations and facilitates secure, fast, and accessible payments for their customers. #FreedomOfMovement #FOM #Ozow #Success #Story #Ecommerce #Growth #Fashion #Partnership
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To celebrate Heritage Day, we're proud to announce a unique collaboration between two local South African brand; FOM™️ and Versus Socks! We’ve teamed up to bring you an exciting Heritage Day competition; DESIGNED BY YOU (FOR SOUTH AFRICA) – a design competition that lets South Africans showcase their creative expression of what it means to be proudly South African. 🇿🇦🎨 This exciting initiative is an open call to everyone—whether you're a design enthusiast or simply proud of your South African roots—to take part in creating a piece that reflects the beauty of our diverse heritage. The winning design will be launched as a limited-edition sock release between FOM™️ and Versus Socks, with cash prize and vouchers up for grabs for the winner. Follow FOM™️ and Versus Socks social media accounts to enter!
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We have some exciting opportunities in our dynamic marketing team! We’re hiring for two individuals to join our incredible A Team. A Senior Content Specialist and Senior Social Media Manager. 🏆 #FOMbrand #FOMCareers
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Introducing the FOM™️ mTrek sneaker, our latest innovation that brings the spirit of the outdoors into your daily life. As a first of its kind for us, the mTrek features a lightweight EVA midsole for exceptional shock absorption and a Vibram XS Trek outsole for superior traction. A special thanks to our Buying and Design teams for their work in making this exciting release possible. 👟🍃 Available now in Wilderness Green for both Men and Ladies. Shop in-stores or online, and don’t miss out on our Outdoor Club Spring collection to complete your look! 👌
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We are hiring a Planning and Finance Co-ordinator to join our incredible HQ Team 🏆 #FOMbrand #FOMcareers
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Freedom of Movement reposted this
This bag is special... About 11 years ago, I met a young guy making leather products in a small room in Stellenbosch. He was very kind and I wanted to support his new business by buying one of their products. They created this amazing custom bag, which I still use daily. This ended up being the very first product sold by Freedom of Movement. I am so extremely proud of what Roal Boezaart, Léan Boezaart and their team have built over the years. Every time I walk past a FOM store in a mall, I think of that small room that smelled like glue where everything started. Well done team, you are an inspiration to many entrepreneurs out there! #entrepreneurs #firstsale #southafrica
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