Fyre Media reposted this
120 Ad creatives made📱 5 products 🍫 5 different retail outlets 🛒 Multiple offer variations💰 0 Props 🪴 0 Photographs 📸 At this point we've worked on multiple paid campaigns where we have leaned on #adobefirefly for output. But a recent project has opened our eyes to the real potential it has. The creatives were similar, however subtle variations were requested to better reflect the retail stores in which the product and offer was being sold in. Taking into account the full amount variables including the image sizes for the platforms, we needed to create 120 exports - without taking a single photograph. We've noticed that within the #FMCG space the flexibility and budget saved on shoots, reshoots, props and equipment hire is a massive incentive for this service. The speed in which you can make subtle changes to items, colours, and textures is also a huge potential for #ABtesting when performance takes a dip. I created this PDF as a little case study both of process and output, but with how effective, budget saving and time efficient these techniques and technologies are becoming I genuinely think we will be seeing more and more use of AI in Paid advertising. #socialmediaadvertising #paidads #performancemedia #graphicdesign Adobe