IMC Conference - Marketing is Business©

Join us for an engaging panel discussion with IMC CEO, Dale Hefer, and other seasoned marketers as they explore what it takes to succeed in marketing-developing campaigns that drive customer engagement and success. #MarketingIsBusiness #NedbankIMC2025

With over R40bn spent in media and advertising in South Africa in 2024 (Statista) there is no doubt that marketers are driving business growth. Digital advertising has grown exponentially, and regardless of sector, is stealing the limelight. Digital advertising revenue is expected to increase from R26.3bn in 2023 to a resounding R38.1bn in 2028 (PwC's Global Entertainment & Media Outlook 2024-2028). Why then does marketing still often get relegated to the wings instead of taking centre stage as a key driver of profit? As Dale Hefer, IMC CEO says “It is marketers that have the power to really drive GDP growth through the effective marketing of the brands that control this spend. Yet marketing is still often perceived as a soft skill unworthy of the C-suite.” Read more: https://lnkd.in/dMDdemMf #MarketingIsBusiness #NedbankIMC2025

The 2024 Nedbank IMC Conference brought together the best minds in integrated marketing, innovation, and digital transformation. For attendees and those who missed the event, we're excited to announce the release of our exclusive whitepaper, packed with insights from this year’s groundbreaking sessions. From advances in AI and data-driven marketing to the latest in customer engagement and creative content strategies, this report is essential for anyone looking to stay ahead in the fast-evolving marketing landscape. Download the official whitepaper here: https://bit.ly/3AyCWDV Meltwater

The 2024 Nedbank IMC Conference brought together the best minds in integrated marketing, innovation, and digital transformation. For attendees and those who missed the event, we're excited to announce the release of our exclusive whitepaper, packed with insights from this year’s groundbreaking sessions. From advances in AI and data-driven marketing to the latest in customer engagement and creative content strategies, this report is essential for anyone looking to stay ahead in the fast-evolving marketing landscape. Download the official whitepaper here: https://bit.ly/3AyCWDV Meltwater

Thank you for being part of Africa’s biggest marketing conference! On the 19th of September, we gathered the best minds in marketing for an unforgettable experience at #NedbankIMC2024. If you missed some of the action or want to revisit key insights from the event, all the presentations are now available for delegates on the event app! Access them here: https://bit.ly/3ZLbOM0 #ChallengeLearnLead

Thank you for joining us at the #NedbankIMC2024 and challenging yourselves to keep learning and keep leading. See you next year! #ChallengeLearnLead

Well done to Siphesihle Ngcobo, our #MTNPulseYouthChallenge winner, for challenging yourself to find marketing that resonates with you. #NedbankIMC2024 #ChallengeLearnLead

Steve Babaeko - How to look challenges in the eye and stare them down to win. #NedbankIMC2024 #ChallengeLearnLead

1. Look fear straight in the eyes, don't blink. 2. Embrace failure as a learning opportunity. 3. Stubbornness is a virtue. These are just a few of the lessons that Steve Babaeko shared about how to look challenges in the eye to win. #NedbankIMC2024 #ChallengeLearnLead

Puno Selesho - Rebranding Africa from being the dark continent to the bright continent. #NedbankIMC2024 #ChallengeLearnLead