DAVOREN: Branding & Marketing

Podcasts as a marketing tool?! 🔨 Yes please! With their rise in popularity (over 1bil+ monthly listeners!), it would be silly not to give podcasting a go. 💡 Here are some key benefits: 💌 They humanise your brand (literally - by showing off humans!) 💌 They can increase brand engagement and retention (with compelling, valuable content, podcasts keep listeners coming back for more!) 💌 They can help increase trust in your brand (regular conversations ‘with’ consumers fosters loyalty!) … all of this can lead to a nice flow of new leads! 💸

The TikTok ban (however long- or short! 🤣 -it lasted) presented a unique opportunity for creatives to test out some new ideas. I love this concept by Garth Manthé, that succinctly highlights the dangers of habitat loss for tigers by placing it against a very relatable (& trivial in comparison!) loss of TikTok for Gen Z. 🐅

🚀 Influencer Marketing Is Booming! 🚀 Did you know that over 50% of brands plan to increase their influencer marketing budgets in 2025? Some are allocating up to 30% of their total marketing spend! Why? Because it delivers: ✔️ Higher ROI ✔️ Stronger engagement ✔️ Greater visibility ✔️ Unmatched consumer trust If you’re not in the game yet, it’s time to jump in! And if all of this sounds like a foreign language, don’t worry—I’ve got you covered with my Quick Guide to Influencer Marketing. 💻 #InfluencerMarketing #MarketingTrends #QuickGuide

There has been a lot of debate about whether the removal of Meta's fact-checkers is a pro or con. If you’re in branding or marketing, here’s the verdict: it’s a pro. ✅ The decision allows marketing and branding spheres to move into new and unchartered waters. If you are a professional in this industry - it’s time to take those bold, big leaps you've been dreaming of! 🪂 Here’s what this change could mean for you: ☞ Experiment with provocative, exaggerated campaigns This could drive huuuge engagement! 📈 ☞ Get those time-sensitive campaigns in Less fact-checking means quicker approval process 🕜 ☞ Build major consumer trust Lean into value-driven marketing as opposed to relying on external validation 🫂 ☞ Open up the floor to controversial or culturally niche topics No fear of censorship (have real DMCs with your audience again) 💬 The marketing landscape is shifting right before us, don't miss your chance to lead the way! 🚀

Fiverr elegantly points out to us that it doesn’t matter if you use AI in your marketing, or not - what matters is the end result. 🎨 With the rise of automations and artificial intelligence in the creative space, it’s easy for people to feel scared about their future in the industry. This ad serves as a reminder that AI, although ground breaking (and so, so helpful!), is still just a tool for humans to leverage in their work. 🚀 As Famous Campaigns said, ‘AI is only as good as the people using it.’ What are your thoughts on the topic? 💭 #AI #Fiverr #AIMarketing

I have been expanding my part-time roles and freelance clients as of late, and a lot of the roles I have come across have required me to do some sort of ‘test / assignment’ to prove my skill. 📝 Most times the test is taken pre-interview stage. Some are very basic, quick-to-complete assignments, while others are in depth brand strategy crafting / analysis. I’m reaching out to my network to see if any of you have experienced this too? And if so, what are your thoughts on the process? 💭 … also (some shameless outreach here🤫), don’t hesitate to reach out if you are looking for help with your branding / marketing. Let’s chat and see if we’re a fit! 🫶⭐️ #RecruitmentTest #Hiringtask #Jobsearch

I get a lot of clients coming to me asking for help with a rebrand. 🎨 But a rebrand is not actually what they want, or need, at all. ❌ Here's a quick guide to what a rebrand actually entails. Always remember: 👉 Do you want to knock down the house? 💣 👉 Paint it? 🖌 👉 Or remodel a room? 🔨 #Branding #Rebrand #Quickguide

In both life and branding, it’s the personal touches that leave the biggest impact. 🎨 I strive to bring heart into the brands I work with, making sure they resonate on a deeper level with their audience and show authenticity —much like how I try to treat my personal connections with friends and family. 👨👩👧👦 💝 With the rise of automations, AI and other tools that make our work life so effortless, it's very easy to lose that human touch. What’s one way you make your work feel more human? 👭