Reel Gardening

Reel Gardening

Food Production

Johannesburg, Gauteng 380 followers

South African Social Enterprise striving for people to grow their own vegetable gardens through our patented seed tape.

About us

Reel Gardening is a patented biodegradable seed tape which anchors seed and nutrients at the correct depth and distance apart. To plant, place the paper vertically in the soil with the coloured portion visible above the soil. The plants emerge correctly spaced, differentiated from weeds and the paper eventually decomposes to produce compost in the soil. Reel Gardening hosts a variety of benefits making it more successful than traditional seed. Claire Reid Invented the product in 2002, patented the technology and then founded Reel Gardening as a social enterprise in 2010. We are a small team of 7 people, based in Johannesburg South Africa and we have spent years developing both the product and our ability to create sustainable impact to food security in Africa. We have won numerous local and international awards such as the Stockholm Junior Water Prize and the 2017 Agriprenure of the year and have been featured in multiple publications such as Forbes Women Africa. All of our products are handmade with care and love in Johannesburg South Africa. Our manufacturing process is designed to create maximum employment of previously unemployed mothers. We believe that for us to solve the current food crisis, we need to get back to basics and we need to get hooked on growing food. We offer simple solutions to food gardening both for Schools and for Households Our kits come complete with everything you need and all of our products link into our App which is available for free download on any device. There is a weekly animated video that simply explains what is needed by your plants that week and then the app will tell you exactly what you need to do each day according to what you planted, your Reel Garden promises to not need more than 5 minutes of your time. And the app even reminds you to water! We believe that the way to sustainably tackle our current food crisis is to create systemic behaviour change and get kids to both understand and enjoy the simple pleasure that is growing your own food. We achieve this through our Learn and Grow kit. Each kit creates an outdoor classroom and provides the teacher or parent with everything they need to utilise the garden as a teaching tool. We developed this kit over the past 2 years and have initially rolled them out to over 2500 schools across South Africa with great success. The kit is prices so that for every kit we sell, we are able to donate a kit to a school in need. Reel Gardening was designed to serve these low income schools and we promise the schools that receive a donated garden that we will make sure they have enough seed tape to re-plant each year and each of our sales of our Planting bags or Pots enable us to donate seed tape refill packs to these schools each year to ensure the learning continues. We partner with various NGO’s on the ground to make this happen.

Website
http://www.reelgardening.co.za
Industry
Food Production
Company size
2-10 employees
Headquarters
Johannesburg, Gauteng
Type
Privately Held
Founded
2010
Specialties
CSI, Branding, School Gardens, Household Gardens, Growing your own food, Water Saving Solutions, Innovation, and Design

Locations

Employees at Reel Gardening

Updates

  • World Tourism Day in Carnavon, Northern Cape highlighted the vital connection between AgriTourism and food security. Reel Life, our non-profit arm, was invited by the Department of Tourism to attend this event. Reel Life supported this initiative by teaching visitors about sustainable farming, boosting farmers' income, and promoting local food production. Together, we raised awareness, strengthened rural economies, and empowered communities to grow their own food, creating a more secure and resilient food system. We find it rewarding and literally life changing to support our local farmers and create sustainable practices! 🌱 #AgriTourism #FoodSecurity #ReelLife #SustainableFarming

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  • It's World Food Day and at Reel Gardening, we’ve revolutionised the way vegetable gardens are started with our biodegradable seed tape. 🌱 This simple, yet innovative solution removes the guesswork from planting by embedding seeds at the correct depth and distance for optimal growth. The impact? Our seed tape not only ensures better crop success but also saves up to 80% of the water traditionally used in vegetable gardens. This makes it an essential tool for regions facing water scarcity or for businesses looking to integrate water-saving practices into their sustainability strategies. The Bill & Melinda Gates Foundation highlights that investing in sustainable agriculture is key to reducing hunger. With Reel Gardening, you’re not just investing in a product, but in a solution that promotes resilience, reduces environmental impact, and creates long-term food security. #SustainableInnovation #WaterConservation #CorporateSocialResponsibility #ReelGardening #SustainableAgriculture #GreenBusiness

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  • 21 years ago, Claire won the Stockholm Junior Water Prize for the innovative thinking behind the Reel Gardening seed strip concept. This concept saves up to 80% of water consumption as gardeners and farmers know exactly where to water! This week, Claire is in Stockhom once again, but not as an eager 16-year-old with an idea that seems almost too good to be true, but rather as an experienced CEO and leader, helping thousands reach food security in South Africa through work with her non-profit arm, Reel Life. In 2017, O! Magazine interviewed Claire about her favourite things, and we wanted to catch up with her now about how that's changed. THEN: Mom to 17-month old Connor NOW: Mom to 5-year old Erin and 7-year old Connor THEN: Loved her locally designed Bloss&Co handbag NOW: Find her carrying all her bits and bobs in a bright Ilundi leather bag, inspired by local flora and fauna. THEN: Favourite restaurant was Momo Bauhaus in Greenside, for their fresh and creative Asian food. NOW: Find her and Sean at Mish-Mash in Parkview, supporting a local restaurant with delicious tapas. THEN: Her go-to was the Sorbet BB cream for a fresh look. NOW: She loves local DIY manicures using Stick'd, another knock out local brand, for a mani at home that lasts. THEN: Loved upcycled copper items. NOW: Claire is passionate about refurbishment and has a garage full of antique furniture she plans to upcycle. THEN: Adored the Ottorbox Defender iPhone cover for keeping her phone safe from falls and tumbles. NOW: Loves her Zac n Grey phone cover & cord, to keep her device close by and hands-free. This is also locally produced and comes in fun colours. THEN: Wanted a Kartell Plastic Bubble Club Couch for under her lemon tree. NOW: With a fun renovation project underway, Claire is all about upcycled sinks, wide open windows and clean tiles for a fresh and modern look. THEN: A huge Gabriel Hugo artwork fan. NOW: Loves Renee Roussouw's innovative takes on shapes, colours and patterns. Both of these artists appeal to Claire's knowledge of architecture and the use of detail, space and shapes.

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  • As we close out Women’s Month, it’s time to acknowledge the powerful impact women have on community development. At Reel Life, we’ve seen firsthand how women in our community gardens are driving economic opportunities, ensuring food security, and fostering social bonds that strengthen entire communities. These gardens are more than just a source of fresh produce—they’re a platform for women to lead, innovate, and create lasting change. Empowering women in these spaces leads to a ripple effect of positive outcomes, not just for their families but for the wider community. We’re proud to support these changemakers who are sowing the seeds of a brighter, more sustainable future. #WomensMonth #Leadership #CommunityGardens #Empowerment #ReelLife #SocialImpact #Sustainability

  • Gifting seeds is more than just a unique idea; it's a powerful symbol of growth and sustainability. By choosing seed gifts for your clients and employees, you're investing in a future of prosperity and shared values. 🌱 With the festive season rapidly approaching, there's no better time to start planning your corporate gifting strategy. Let Reel Gardening help you create a meaningful and memorable impact. Contact us today to explore our range of branded seed gift options. #CorporateGifting #SustainableBusiness #SeedGifts #EmployeeEngagement #ClientAppreciation #ReelGardening

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  • We’re incredibly honored to be a finalist in the FoodXX Entrepreneur Awards! 🎉 We believe it’s essential to recognise the invaluable contributions women make in the food industry. We encourage you to check out the FoodXX page and be inspired by the amazing women making waves in the food and drinks sector. Let’s continue to support and uplift each other as we create a more inclusive and innovative future. #FOODXX2024 #WomenInFood #WomenInBusiness #Entrepreneurship

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  • The first 1000 days of a child's life are a critical window of opportunity. As Dr. Rajiv Shah stated, "The right nutrition during the 1,000-day window between a woman’s pregnancy and her child’s second birthday is critical to a child’s ability to grow, learn, and rise out of poverty." This powerful insight fuels our work and lies behind our development of the School Garden in a Box. We're committed to breaking the cycle of malnutrition and empowering communities through sustainable food solutions. Our community gardens and educational programs are more than just initiatives; they're investments in our children's future. #EarlyChildhoodDevelopment #Nutrition #ChildHealth #FoodSecurity #CommunityImpact #SustainableDevelopment #Leadership #SocialImpact

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  • Our Custom Branding option at Reel Gardening offers a unique way to demonstrate your commitment to sustainability and social responsibility. By incorporating your logo into our Gardens in a Box or Seed Tapes, you can create impactful, eco-friendly promotional products that resonate with your audience. This goes beyond just a sticker; it's about spreading awareness of daily issues and collaborating to grow a sustainable community. Reach out to us at info@reelgardening.co.za to discover how we can help your brand flourish! #CustomBranding #EcoFriendly #ReelGardening #Business #LinkedIn #ThePlantingRevolution #Custom #Brand #Eco #People #Planet Link: https://lnkd.in/dUEXyTYP

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  • Reel Gardening reposted this

    Transforming Communities: Reel Life's Impact in Food Security and Empowerment" Witness the profound change in communities adjacent to Omnia Holdings and BME production facilities as Reel Life's projects tackle food poverty head-on. Through the ReeaPele initiative, 7,000 sustainable household gardens have sprung to life, nurturing not just plants but hope and resilience. Supported by Omnia's sustainability strategy, this endeavour addresses economic growth, social responsibility, and environmental stewardship. The impact is staggering: 40,000 beneficiaries empowered, 16,000 hectares cultivated, 21,969,000 litres of water saved, and a remarkable 33809% ROI. The journey hasn't been without its challenges, but through dedication and collaboration, Reel Life's community champions have overcome obstacles, fostering participation and success. From Losberg to Caroline, from training sessions to weekly household visits, the results are tangible: thriving gardens, economic opportunities, and strengthened community bonds. Beyond sustenance, these gardens represent independence and prosperity. Offers from companies and NPOs, buy-back agreements with the government, and peer encouragement through WhatsApp groups all contribute to a flourishing ecosystem of support and growth. As Phase 2 approaches, the focus shifts to income generation through agriculture, promising even greater prosperity for these resilient communities. Join us in celebrating their journey forward, fuelled by the power of community and the promise of a brighter, more sustainable future. #ReelLifeImpact #CommunityTransformation #SustainableFuture #LinkedInSA #linkedinbusiness #businesstobusiness #sustainability #homegrown #vegetables #sponsorship #partnership #collaboration #reel #impact #reellife #nonprofit #people #planet #mondaymotivation

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  • Learn how to attract bees, butterflies, and other beneficial insects with the right plants and practices. 🐝 DYK: Companion planting is one of the ways to control unwanted pests in your growing garden. Our Bee Food Boxes are carefully curated to not only delight your senses but also to nurture a thriving ecosystem. With companion herbs and flowers like Nasturtiums, Marigolds, Sunflowers, and Coriander, you'll not only chase away pests but also invite beneficial pollinators like bees and butterflies to assist with pollination. It's gardening with a purpose—creating a beautiful, balanced environment where every plant plays its part. Let's further the planting revolution 🐝✨ #CompanionPlanting #BeeFood #ReelGardening #LinkedinSA #BeeSupport #Bees

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