South African Tourism

South African Tourism

Travel Arrangements

Sandton, Gauteng 83,606 followers

The official LinkedIn account of South African Tourism.

About us

South African Tourism markets South Africa's scenic beauty, diverse wildlife, kaleidoscope of cultures and heritages, the great outdoors, sport and adventure opportunities, eco-tourism and conference facilities. Our goal is for South Africa to be the preferred tourist destination in the world, in order to maximize the economic potential of tourism for the country and its people.

Industry
Travel Arrangements
Company size
51-200 employees
Headquarters
Sandton, Gauteng
Type
Government Agency
Specialties
Tourism, Wildlife, South Africa, Safari, Adventure, Food & Wine, Culture, and Travel

Locations

Employees at South African Tourism

Updates

  • View organization page for South African Tourism, graphic

    83,606 followers

    Ms. Mosilo Sofonia, Head of Global Trade Relations at South African Tourism, highlighted the commitment to driving growth in cruise tourism. With platforms like Sea Trade 2025 under the South Africa Pavilion, local stakeholders can connect with global cruise players, from niche lines to vessels carrying over 5000 passengers. In May 2025, around Africa Travel Indaba, a Coast-to-Coast hosting will spotlight South Africa’s coastal gems and ports, giving decision-makers a first-hand look at the country’s world-class offerings. #SAT #CruiseTourismWorkshop2024

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  • View organization page for South African Tourism, graphic

    83,606 followers

    Cape Town is cruising to the top! Rated 9+/10 by passengers (WESGRO), with 13 new ships last season & the V&A Waterfront crowned Africa’s top port. It's clear that Cape Town is making waves on the global stage and continues to set the standard for excellence. But what truly sets us apart? The magic of combining breathtaking cruises with unforgettable safari adventures is a one-of-a-kind experience that leaves travelers inspired and eager to recommend South Africa to the world. #SAT #CruiseTourismWorkshop2024

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  • View organization page for South African Tourism, graphic

    83,606 followers

    A panel moderated by Ms. Mosilo Sofonia from South African Tourism delved into servicing cruise lines with SA itineraries and packaging products: Thato Tlhomola (Amazing Africa) emphasised the shortfall of product in this region and multilingual tour guides. She also stressed the need for early planning, noting cruise liners book years in advance. Collaboration at each destination is key. Ross Volk (MSC Cruises) shared MSC’s impact: ZAR 330M invested, 75% local suppliers, and 5000 upcoming jobs. She called for improved infrastructure for large vessels and addressed safety concerns to boost the industry. Ross Volk also highlighted two key problems for the industry to focus on; -⁠Infrastructure that can accommodate large vessels -Safety and security (negative publicity about South Africa). #SAT #CruiseTourismWorkshop2024

  • View organization page for South African Tourism, graphic

    83,606 followers

    Dirk Botha from Transnet discusses the status and outlook of cruise infrastructure: “We need to enhance our tourism offerings to better support the infrastructure side and attract investment in this area. Interestingly, many ports with limited infrastructure still manage to draw major cruise lines. With this in mind, we must align supply and demand to grow East London as both a port and a vibrant tourism city.” As part of the staggered rollout from 2023 to 2032, there will be exciting developments such as: -The old HFO site converting to a multipurpose terminal (MPT). -Surrounding land at Latimer’s Landing transforming into maritime commercial spaces. -The Marine and Manufacturing slipway area shifting to maritime engineering.. #SAT #CruiseTourismWorkshop2024

  • View organization page for South African Tourism, graphic

    83,606 followers

    The National Cruise Maximisation Framework aims to transform Africa into a leading cruise destination. The framework drives the development of tailored products, itineraries, and packages to meet cruise line needs. It also focuses on enhancing our destination's competitiveness by optimising existing infrastructure and forging stronger ties with neighbouring destinations across the continent. #SAT #CruiseTourismWorkshop2024

  • View organization page for South African Tourism, graphic

    83,606 followers

    The Cruise Tourism Workshop kicks off in East London today, shining a spotlight on the cruise tourism sector. With Africa accounting for less than 2% of global cruise passengers (source CLIA), there’s significant room to grow this industry to its full potential. These workshop aim to foster knowledge sharing between public and private stakeholders in the cruise tourism industry. The participants bring a wealth of insight and opportunities, working collaboratively to empower role players in this space. #SAT #CruiseTourismWorkshop2024

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  • View organization page for South African Tourism, graphic

    83,606 followers

    How do you take in the vast beauty of South Africa in a short amount of time? You take to the skies for a panoramic view! Hot air ballooning is the perfect way to truly appreciate just how expansive our country’s natural beauty is. Head to the Magaliesberg, Drakensberg, Cederberg, or Swartberg Mountains this summer to tick this off your bucket list! #VisitSouthAfrica

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