Turn Left | LinkedIn Partners for Africa

As a B2B agency, we know how crucial it is to stay ahead of the game in this dynamic industry. Whether you're sharpening your sales strategy, deepening your understanding of B2B dynamics, or just looking for some inspiration, these books are a goldmine of insights! We've curated our top 10 picks from Anastasiia Holovnenko's fantastic guide, "25 Best B2B Sales Books to Inspire Your Selling Success". These titles are perfect for anyone eager to familiarise themselves with the world of B2B. These books are more than just pages of theory—they're packed with actionable advice, real-world examples, and powerful strategies to help you thrive in the B2B space. Which of these have you read? Or is there another book you would add to this list? Let us know in the comments below! #B2B #SalesBooks #BusinessReads #B2BSales #LinkedInTips #ProfessionalGrowth

As the new year begins, we want to shine a light on the backbone of Turn Left — our incredible management team. These four exceptional leaders wear many hats, guide us with vision and purpose, and inspire us to strive for greatness every single day. As we step into 2025, we’re beyond grateful for their unwavering commitment, resilience, and passion that fuel Turn Left’s journey to even greater heights. Marius Greeff: Managing Director, Co-founder, and Head of Agency Services. Marius’ leadership and innovative thinking are well appreciated by the massses! Celeste Blake: Finance Director and HR lead. Celeste balances precision and care, ensuring both the numbers and our people are thriving. Samantha Olivier: Director of Operations and an invaluable part of the Agency Services team. Samantha’s operational brilliance keeps Turn Left running like clockwork. John Bowles: Co-founder, Director, and Talent Solutions Lead. Johns expertise with number incomparable humour helps pave the way for growth and success! Here’s to an amazing management team and an even brighter year ahead! #Leadership #Teamwork #Appreciation #TurnLeft

Did you know Turn Left’s name was inspired by a chance encounter on a flight? ✈️ Back in 2016, our co-founders John Bowles and Marius Greeff were on their way to a LinkedIn conference in London. While chatting at a coffee shop in Johannesburg airport, they envisioned a business dedicated to delivering economic opportunity across Africa. Their mission? To partner with the best brands and people, helping clients soar to new heights. But as they boarded their flight in true South African style (cattle class!), the air hostess directed them to turn right. In that moment, they had a revelation – they’d create a company with the vision to help others "Turn Left" to business class, and first class. Today, we continue that journey, committed to elevating our clients and the incredible people we work with. #FunFactFriday #TurnLeft #BusinessOrigins #AfricanBusiness #Inspiration

Welcome to 2025! A fresh year, full of possibilities, new beginnings, and exciting opportunities awaits us. This year, we’re ready to dream bigger, achieve more, and create incredible moments together. With the support of our amazing clients, partners, and team, we’re confident that 2025 will be nothing short of extraordinary. Here’s to a year filled with purpose, passion, and success! From all of us at Turn Left, we wish you a Happy New Year. Let’s make 2025 our best year yet! #HappyNewYear #2025 #Gratitude #NewBeginnings

Happy Birthday to the amazingly talented Zarina Thonger, our brilliant Creative Studio Lead! 🥳 From all of us at Turn Left, we’re wishing you a day as vibrant and inspiring as the designs you create! Your artistry and creativity light up everything you touch, and your sunny personality brings joy to everyone lucky enough to work with you. Here’s to celebrating you and all the magic you bring to our team! May your day be filled with love, laughter, and plenty of snuggles from your beloved cats. Cheers to another year of creativity and happiness, Zarina! #HappyBirthday #CelebratingYou

As we close our doors today and wrap up another amazing year, we want to say a HUGE thank you to all our incredible clients, partners, and team members who made 2024 unforgettable! Now it’s time to celebrate the festive season, reflect on our wins, and recharge for an even brighter year ahead. From all of us at Turn Left, we wish you a joyous holiday filled with love, laughter, and all the good vibes. Let’s sign off strong and step into 2025 with purpose and passion! See you next year! #TurnLeft #HappyHolidays #FestiveSeason #YearEndCheers

We Saved the Best for Last: Celebrating Our Agency Services Team! As we wrap up the year, we couldn’t end our celebratory posts without shining a spotlight on the team that ensures our brand doesn’t just perform but looks incredible doing it. This just might be the best team at Turn Left (don’t tell the others 😉)! Meet the Dream Team: Marius Greeff – The powerhouse who heads the department with never-ending knowledge and a fantastic sense of humour. Marius constantly brings fresh plans and innovative ideas, keeping the agency services vibrant and fun. Samantha Olivier – Our brilliant Director of Operations by day and copywriter by night. Sam always steps in at just the right moment and lends a hand wherever needed. Zarina Thonger – The creative genius behind our visuals. As our graphic designer, Zarina’s stunning designs have been integral to the Turn Left rebranding. Her work never fails to impress! Sijabulile Ndebele – As our project manager, Sijabulile keeps the wheels turning by chasing clients and team members alike to ensure every project is delivered on time and at the highest standard. To this dynamic group: Thank you for your dedication, creativity, and the magic you bring to every project. You make Turn Left what it is! #TeamSpotlight #TurnLeft2024 #AgencyServices #CreativePowerhouse #ThankYou

Celebrating Our Incredible Sales Team! At Turn Left, we’re fortunate to have a phenomenal sales team driving success across both LinkedIn Talent Solutions (LTS) and LinkedIn Marketing Solutions (LMS). Their hard work and dedication keep the wheels turning. Let’s give a special shout-out to the stars of the show: John Bowles – Our Talent Lead, always ensuring the numbers add up perfectly. His side of humour keeps the office buzzing with laughter. Tyrone Pedregal – The Client Development Lead on the LTS side. A returning alumnus, his GIF game is second to none and keeps our chats lively and fun. Nelly Ndonye – Our Regional Director for Kenya, leading a team of phenomenal ladies while juggling her roles across LTS and LMS. A true multi-tasking pro! Marius Greeff – The ultimate Jack of All Trades, balancing creative services with contributions to both LTS and LMS. His versatility keeps us inspired and on track. Oh and dont forget, he is the first LinkedIn Certified Marketing Expert for Africa. Karla Partner – The Relationship Manager building strong bonds on the LMS side - in her words “Someone has to bring the money”. Her food platter setups are a work of art and loved by all! Sijabulile Ndebele – The admin guru making sure everything on the LMS side runs seamlessly and gets booked without a hitch. Stephanie Otolo – The Client Relationship Executive ensuring client queries are resolved and everyone leaves with a smile. This incredible team doesn’t just deliver results—they create an environment of collaboration, creativity and endless humour that makes Turn Left an amazing place to work. Here’s to all of you for making it happen! #TeamSpotlight #SalesTeam #TurnLeft #LTS #LMS #CelebratingSuccess

Tis the Season to Celebrate! 🎄 With Christmas just around the corner, we’re curious – how do you plan to enjoy the holiday season this year? 🎅✨ Whether you’re spending time with loved ones, jetting off to a new destination, indulging in festive treats, or giving back, we’d love to know!

What makes an ad truly effective? Creative brilliance (47%) and smart media strategies (38%) are the two biggest factors contributing to advertising performance. Here’s how the breakdown looks: > Creative: 47% — because great ideas grab attention and hearts. > Media: 38% — with factors like reach (22%), targeting (9%), recency (5%), and context (2%) making a difference. > Brand size matters too: 15% — but it’s not the whole story. At the end of the day, the magic happens when powerful storytelling meets the right media choices. When we get those two things right? That’s when campaigns truly shine. What do you think? Does this match what you’ve seen in your work? #AdvertisingEffectiveness #CreativeMatters #MediaStrategy #MarketingTips