World Macadamia Organisation

India is a dynamic and vibrant market, and this month, we had the privilege of introducing (or reintroducing) eighteen WMO members to the nut trade in the bustling cities of Delhi and Mumbai. Nuts are vitally important to India’s food consumption and rituals, however macadamias are new and emerging – we see significant future potential.   Under the expert guidance of the AMPRO Marketing team, we explored macadamias across the retail and wholesale landscape, from traditional markets to premium stores, leading distributors to ecommerce. In Mumbai, we participated in the MEWA trade show, hosted by Nuts and Dry Fruits Council (India). This three-day event offered invaluable conversations and insights during the day, while the evenings were filled with fun, laughter, and plenty of shape-cutting on the dance floor - with traditional stick dancing as a highlight!   A sincere thank you to the Nuts and Dry Fruits Council (India), AMPRO Marketing, VKC Nuts Pvt Ltd, Urban Platter, Food Square India, Nutty Gritties, TAJIR PRIVATE LIMITED, and all our trade partners and delegates for making our visit to India both insightful and rewarding. Experiencing the market firsthand was invaluable, reinforcing India’s position as a thriving market with plenty of opportunities for growth. #macadamias #macadamianuts #wmo #lovemacadamia #lovemacadamiaindia #MEWA

We have an exciting week ahead at MEWA in Mumbai. We’re thrilled to have culinary master Chef Varun Inamdar creating delicious and nutritious macadamia morsels and then our CEO, Jillian Laing, will be sharing valuable insights on driving category growth in the Indian market. #macadamia #macadamianuts #wmo #worldmacadamiaorganisation #lovemacadamia #lovemacadamiaindia #MEWA2025 Nuts and Dry Fruits Council (India) Jillian Laing AMPRO Marketing

The WMO are looking forward to attending MEWA 2025, hosted by Nuts and Dry Fruits Council (India) next week. If you are also attending, please come visit us or get in touch.  AMPRO Marketing #wmo #worldmacadamiaorganisation #mewa2025 #macadamias #macadamianuts

We have been working to spread the word about macadamia nuts to consumers looking for nutrition tips in 2025 and it’s great to see macadamias featuring on high profile food trend and nutrition guidelines for the new year.   Verywell published a useful guide to what happens when you eat macadamia nuts, noting when added to a balanced diet, macadamia nuts may help you lose weight, boost your heart health, lessen your risk of cancer, and lower your chances of developing diabetes, among other benefits.   EatingWell has rated macadamia nuts as one of seven anti-inflammatory foods to stock up on in the new year, while Food & Wine magazine has included macadamia milk in its food trend predictions for 2025.   Meanwhile, eating macadamia nuts was one of Bryan Johnson’s top tips for longevity at his recent Don’t Die Summit in Los Angeles.   Check out the links in the comments below, thanks to our media partners and Bryan Johnson. #wmo #worldmacadamiaorganisation #lovemacadamia #macadamias #macadamianuts image via EatingWell

In January we joined our peers from across the peanut and tree nut industry at the annual Peanut and Tree Nut Processors Association convention - a great event for accessing key industry insights and trends and connecting with peers. The macadamia industry was well represented this year, and it was exciting to hear about new product development, confidence in supply, and growth in key markets. One of our priority markets is the US and we appreciated the insights from Scott Clemons on US market dynamics, administrative changes and the policy landscape. It was great to hear the US economy performed strongly in the latter part of 2024, with strong personal consumption levels indicating growth. For a more detailed summary, check out the news section on our website. https://lnkd.in/gf3XX4CJ Thank you Peanut and Tree Nut Processors Association for another fantastic convention – see you next year. #worldmacadamiaorganisation #wmo #lovemacadamia #PTNPA2025 #macadamias #macadamianuts Images courtesy of PTNPA

Happy Chinese New Year to everyone celebrating. May this Year of the Snake bring you good fortune and prosperity. #wmo #worldmacadamiaorganisation #lovemacadamia #macadamias #macadamianuts #yearofthesnake

Entrepreneur and biohacker Bryan Johnson hosted the Don’t Die Summit , a longevity-focused event in Los Angeles this month, bringing together brands and individuals passionate about living healthier, longer lives. Love Macadamia and House of Macadamias (a brand in the Love Macadamia 'Brands we love' program) teamed up to highlight the nutritional benefits of macadamias, and the importance of including healthy fats into a balanced diet. Thanks to Bryan Johnson for supporting macadamias and organising such a successful event. We look forward to further spreading the love for macadamias at the Don’t Die Summit in New York next month and Miami in March. #lovemacadamia #macadamias #macadamianuts #healthyfats #goodfats #dontdiesummit

We continue to deepen our understanding of the incredible health benefits of macadamias with the release of the third edition of our Macadamia Nutrition and Health: Research Analysis.   Macadamias have a nutritional profile perfectly aligned with the growing consumer focus on whole foods and the importance of good fats, and this research review helps us further the conversation on their health and nutritional benefits.    We were pleased to partner again with U.S.-based nutritionist Denise Canellos, MS, CNS and food scientist Denise Webster to compile the report and we thank them for their great work and insights.    The report covers interesting emerging areas of research and includes practical tools and information aligned to U.S. regulations. It is available in the Nutrition section of the WMO Portal for our members and representatives on the Macadamia Strategic Foundations Committee.  If you have an interest in the nutrition of macadamias and would like to access the report, please email tina@worldmacadamia.com. #wmo #worldmacadamiaorganisation #lovemacadamia #macadamias #macadamianuts #nutrition #health #goodfats

As we approach the end of 2024, we would like to thank our members and partners for your continued support of the WMO. We wish everyone a safe and happy holiday season and look forward to further growing the love for macadamias in 2025. #wmo #worldmacadamiaorganisation #lovemacadamia #macadamias #macadamianuts #treenuts

The WMO has received updated crop data from our members, reflecting last year's figures alongside the latest 2024 forecast. Our November 2024 crop forecast update is available to view on our website: https://lnkd.in/gsnC5tVt #wmo #worldmacdamiaorganisation #lovemacdamia #macadamias #macadamianuts #industrydata #cropdata