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Animation race of worldwide smartphone shipment market share from 2016 - 2023. IDC published the latest annual results for 2023 shipment volumes of smartphones 3 days ago. For the first time, Apple clenches first place in volumes after overtaking Samsung last year with a 20.1% share. 𝗠𝗼𝗿𝗲 𝗳𝗮𝘀𝗰𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝗻 𝘁𝗵𝗶𝘀 𝘁𝗵𝗼𝘂𝗴𝗵, 𝗶𝘀 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗛𝘂𝗮𝘄𝗲𝗶 𝗿𝗶𝘀𝗲 𝗮𝗻𝗱 𝗳𝗮𝗹𝗹. In 2019, the US government imposed restrictions on Huawei, cutting off its access to vital American technology and components, notably the Play Store. Suddenly, Huawei smartphones, stripped of essential Google services and apps such as Gmail and Google Maps, lost their sheen for international consumers. The visual tells a striking story: Huawei's rapid descent from a leading position in the smartphone market. A case study in the far-reaching impact of policy on global commerce. 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗔𝗳𝗿𝗶𝗰𝗮 𝗰𝗼𝗺𝗽𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲 𝗺𝗮𝗿𝗸𝗲𝘁? The landscape in Africa diverges significantly from global trends. Transsion, a Chinese tech giant, has emerged as the leading smartphone vendor on the continent. In 2023, it achieved the highest annual growth in shipments—a remarkable 30.8%—among the top five global manufacturers, per the IDC. Transsion's stronghold is particularly evident in Africa, claiming 57% of its total sales volume in the second quarter of 2023, as reported by Counterpoint Technology Market Research. It's this robust African market presence that propelled Transsion into the world's top five phone manufacturers for the first time. Notably, Transsion's brands—Tecno, Infinix, and Itel—have become the most shipped smartphones across Africa, dominating the market in the second quarter of the year.