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About

Genius Annotation

The first promotional single from Taylor Swift’s sixth album, reputation, debuted in an ad shown during a college football game between Florida State and Alabama. After its TV premiere, the song was also featured in an ABC ad.

As opposed to Swift’s first reputation single “Look What You Made Me Do,” this song sounds more like the songs from her 1989 album. The song contains dark, luscious production and sexually suggestive lyrics that may remind some fans of “I Know Places.”

Q&A

Find answers to frequently asked questions about the song and explore its deeper meaning

What did Taylor Swift say about "...Ready for It?"?
Genius Answer

It kind of introduces a metaphor you may hear more of throughout the rest album, which is like this kind of Crime and Punishment metaphor, where it talks about robbers, and thieves, and heists, and all that. I found that to be a really interesting metaphor, but twisted in different ways throughout the album. The way that’s presented in ‘…Ready For It?’ is basically, finding your partner in crime, and it’s like ‘Oh my god we’re the same, we’re the same, oh my god! Let’s rob banks together, this is great!’ And you will hear that kind of theme carried on throughout the rest of the record, but not exactly in the same way that you heard in ‘…Ready For It?’

— Via reputation Secret Sessions.

When was this song written?
Genius Answer

Based on the caption of one of the polaroids featured in a Target-exclusive magazine, Taylor was working on this song in late December 2016.

How did the music video come together?
How did the song perform on the charts?
What certifications has the song received?
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Credits
Phonographic Copyright ℗
Video Director
Programmer
Mixing Engineer
Recorded At
MXM Studios
Released on
September 3, 2017
Songs That Interpolate ...Ready for It?
View ...Ready for It? samples
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