The cover of evermore is a photo by Beth Garrabrant, who also did the album photoshoot for July 2020’s folklore. Swift calls evermore the “sister record” to folklore, which is why the visuals are so similarly rustic, with the key exception is that evermore’s visuals are warm-toned, rather than black-and-white like folklore.
Swift unveiled the cover and tracklist of evermore on December 10, 2020, just days before her 31st birthday and about five months after releasing folklore. Her hairstyle calls back to a lyric from fan-favorite folklore track “seven”:
Your braids like a pattern
Love you to the moon and to Saturn
On the cover, Swift is wearing a coat by British designer Stella McCartney, who she referenced on August 2019’s “London Boy.”
The back cover of evermore is a photo by Beth Garrabrant, who also did the album photoshoot for July 2020’s folklore. Swift calls evermore the “sister record” to folklore, which is why the visuals are so similarly rustic — however, the key exception is that evermore’s visuals are warm-toned, rather than black-and-white like folklore.
In the photo, Swift is wearing a coat by British designer Stella McCartney, who she referenced on August 2019’s “London Boy.”
2020 is saved! two albums in one awful year! Hallelujah Taylor!