Danny Boyle is disappointed that his latest film Steve Jobs flopped at the box office.
The director, who teamed up with Michael Fassbender for the biopic of the Apple co-founder, claimed the film’s release strategy was to blame.
He told the BBC: ‘It’s very disappointing that when it was released wide across America it didn’t really work. So it’s retreated back now to the main cities.
‘It’s very easy in hindsight, but I think it’s probably that we released it too wide too soon.’
Steve Jobs got off to a great start earning half a million in just four cinemas on initial release, making it the highest-grossing limited release of the year.
But when it was expanded to 2,493 cinema screens two weeks later, it failed to set the box office alight.
So far, it’s made just $16.7 million of its $30 million budget.
Boyle also talked about how tough it was to get the film off the ground initially.
He explained: ‘The history of the film is we were dropped by Sony. Universal have been exemplary in the way they’ve stood up for the film, promoted [it] and supported us throughout the whole process – and I think are genuinely very proud of the film.
‘Yeah sure, you might have done it in a different way… But you know, you’ve got to get on now. And actually you hope that people will still find the film, because I think those that do obviously find it very rewarding.’
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