
SHOPPING – Contains affiliated content. Products featured in this Metro article are selected by our shopping writers. If you make a purchase using links on this page, Metro.co.uk will earn an affiliate commission. Click here for more information.
Today, November 29 marks the start of Black Friday 2024 and the Cyber weekend – which gives us the perfect opportunity to start our Christmas shopping.
Even though Amazon has been dropping deals all week long, today’s the day the biggest and best savings will be happening.
With huge discounts on fashion, beauty, electrical, technology, alcohol, books and everything else you can think of – there’s never been a better time to either start your Christmas shopping.
Whether you need to buy something for a fussy sibling, picky partner, grandparent, or the in-laws? Amazon has you covered – with unmissable savings on big name brands too.
Xbox Series X

Xbox Series X
Surely this is fun for all the family, but mostly the adults!
Shop £457.74 (was £479.99)And if you’re one of the few people remaining in the UK that’s still yet to buy an air fryer, the Ninja Foodi 10 Quart 6-in-1 DualZone XL 2-Basket Air Fryer that shoppers ‘love’ is now reduced by £21.54 – making it now under £250, and the ‘lowest price in 30 days’ at Amazon.
As for those of us who are hosting a New Years Eve party on December 31, you might want to check out the superb deals currently on alcohol – as there’s up to 42% off whisky, brandy and liqueurs from the likes of Jameson, Southern Comfort, Kraken, Remy Martin and a 1L bottle of Aperol for £10 – ‘tis the (spritz) season after all…
Ninja Foodi MAX Dual Zone Digital Air Fryer

Ninja Foodi MAX Dual Zone Digital Air Fryer
Using 65% less energy than your oven, this air fryer is a real money (and time) saver!
SHOP £242.45 (WAS £263.99)Amazon’s incredible own brand items have also had some pretty hefty price reductions – with up to 58% off the coveted home devices like Echo Pop, Fire TV Stick, Kindle and Fire Tablets too.
So whoever you need to buy for this year, Amazon is here to give you a helping hand! Best of all? Those with a Prime Membership can take advantage of next day and same day delivery, exclusive ‘lightening deals’ on the day of Black Friday – plus so much more.
Aperol Aperitivo 70cl
Not a member? No worries because you can take advantage of the service, for absolutely free, for 30-days. After this, you will be charged £8.99 a month, with the chance to cancel – but with access to free music, movies, TV shows and books, why would you ever do that?
If searching Amazon’s website stresses you out a tad, fear not as we’ve hand-selected the very best deals – happening right now. We’ll also be updating this page – so bookmark, share with your friends, parent or other half to make sure you get what you really want on December 25.
Best Black Friday Fashion Deals at Amazon:
- RADLEY London Fountain Mews Ziptop Shoulder Bag – was £219, now £142
- Levi’s Men’s 501 Original Fit Jeans – now from £49.02
- Fossil Women’s Be Mine Rose Gold-Tone Stainless Steel Stud Earrings – was £35, now £27.10
- Michael Kors Watch – was £132.68, now £110
- Vans Men’s Atwood Low-Top Sneakers – now from £35.36
- Women’s Lace Mini Dress – now £29.59
Best Black Friday Beauty Deals at Amazon:
- Calvin Klein CKIN2U For Her Eau de Toilette – was £62, now £18.04
- Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara – was £12.99, now £6.49
- Kérastase Elixir Ultime Hair Oil – was £58, now £38.95
- L’Oreal Paris Hyaluronic Acid Serum Revitalift Filler – was £31.99, now £10
- ghd Duet Style 2-in-1 Hot Air Styler – was £379, now £257
- Braun 10-in-1 All-In-One Series 7 Male Grooming Kit – was £60, now £58
- Burt’s Bees Essential Gift Set – was £15.49, now £9.21
Best Black Friday Electronic and Technology Deals at Amazon:
- Sony WH-CH520 Wireless Bluetooth Headphones – was £45, now £31.50
- Tapo Pan/Tilt Smart Security Camera – was £24.99, now £17.99
- Hive Smart Heating Thermostatic Radiator Valve (TRV) with Smartphone Compatibility – was £59, now £44.99
- HUAWEI Band 8 Fitness Watch – was £49.99, now £35.49
- Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones – was £349.95, now £139.99
- Samsung 55 Inch 4K Neo QLED HDR Smart TV – now £929
Best Black Friday Alcohol Deals at Amazon:
- Jack Daniel’s Gentleman Jack Tennessee Whiskey – was £36, now £20
- Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum – was £28.99, now £19
- Olmeca Altos Tequila – was £29.40, now £21
- Days Brewing Alcohol Free Mixed Case – now £25
- Warner’s Pink Berry Flavoured Non Alcoholic Gin – was £18, now £15.10
Best Black Friday Home and Kitchen Deals at Amazon:
- Ninja Foodi Dual Zone Air Fryer MAX + Tongs, 9.5L – was £239.99, now £154.99
- Tower Family Size Air Fryer with Rapid Air Circulation – was £69.99, now £37.99
- Lumie Bodyclock Glow Wake-up Light Alarm Clock with 10 Sounds and Sleep Sunset – was £119, now £85.99
- Nespresso Vertuo Pop Automatic Pod Coffee Machine – was £99.99, now £54
- SodaStream Terra Sparkling Water Maker Machine – was £109.99, now £54.99
Best Black Friday Travel Accessory Deals at Amazon:
- Samsonite S’Cure Spinner S Hand Luggage (34L) – was £135, now £114.70
- Water-Resistant Leather Toiletry Bag – now from £19.99
- Large Travel Backpack – now £29.05
- Airlines Cabin Bag – was £12.99, now £10.39
- Neck Pillow for Travel – was £42.97, now £34.38
- Packing Cubes (10-piece set) – was £16.99, now £13.99
Best Black Friday Toy Deals at Amazon:
- Twister Air Party Game – was £24.99, now £12.79
- The Traitors (Official Board Game) – was £28.99, now £19
- Taskmaster The Board Game – was £24.99, now £19.99
- Dobble Card Game – was £13.99, now £7.95
- Barbie Cutie Reveal Doll & Accessories – was £34.99, now £25.08
Best Black Friday Amazon Device Deals:
- Echo Pop Wi-Fi and Bluetooth smart speaker with Alexa – was £44.99, now £18.99
- Amazon Fire 7 Kids tablet – was £124.99, now £59.99
- Echo Show 5 – was £89.99, now £44.99
- All-new Amazon Fire TV Stick 4K streaming device – was £59.99, now £34.99
What is Black Friday?
Black Friday is an American tradition that starts after Thanksgiving and originated as a one-day event, but now spans over the entire weekend – at the end of November.
It usually starts on the last Friday of the month and continues over to Monday, which is also known as Cyber Monday.
It gives shoppers looking for a bargain the perfect chance to purchase presents for loved ones and pop an item in their baskets for themselves – but at a lower price than usual.
What’s the difference between Black Friday and Cyber Monday?
To be honest? Not that much, but the super sale starts on the Friday – with deals taking place over the weekend, and finishing online (only) Monday.
Historically the best deals for tech items and your traditional home appliances are best on the Friday, whereas smaller items like fashion, beauty and toys are at, sometimes, the lowest price on Monday. It’s also worth noting that as the name suggests, Cyber Monday is only online – so you won’t be able to shop anything else in stores.
So if you’re looking for a new TV, fridge-freezer or just a beauty gift set it might be worth making a note about that, especially if you have multiple people to buy for.
Best shopping tips for Black Friday?
As tempting as it might be, it’s worth having an idea in mind of what you need and want.
More Trending
Sure, a new pair of shoes, brand new TV and juicer might be splurges you want to purchase – but maybe write down the people you need to buy for, create a budget and look at places that historically are on sale.
It’s also really handy to create a ‘wishlist’ of items you’ve perhaps had your eye on, and see if the price finally goes down over the shopping weekend.
What were the best deals last year, and will they be better this year?
Well as many would say, this year will probably be bigger and better than ever before – at least we’re hoping so for the sake of our wallets.
But with some big brands going live already, there’s already plenty that will wet your sales appetite for sure.
MORE: Best Nintendo Switch deal for Black Friday 2023 is £299 for huge Mario Kart bundle