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YouTube will ask iOS users to ‘Allow’ tracking for more personalized ads

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show that prompt. YouTube will soon ask iOS users if they want to opt into “more personalized advertising” with an App Tracking Transparency (ATT) prompt.

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