Aleph Hospitality

Why is the use of independent (third-party) operators in hotel management on the rise?   The answer is to be found in the alignment of interests between the owner and the operator.   Independent operators allow hotel owners to have better control over the management of their assets, clearer operational visibility, and more contractual flexibility; all designed to drive high returns on their investments.   The massive growth in the Middle Eastern hospitality sector, especially in Saudi Arabia and the UAE, is attracting many investors/owners who want to be involved in their asset management and decision-making process; however, they might lack the experience, team or time to operate the hotel on their own.   Enter independent operators who have the required skillset and regional knowledge to manage the hotel alongside a hyper focus on profitability, working for and with the owner.

Our MD Bani Haddad sat down for an interview with The Integrator Media recently.   In the interview Bani shares the story behind the name “Aleph”, talks about pioneering the independent hotel management model in the region,  Aleph’s unique company culture and much more. https://lnkd.in/dMnugSRH

We are thrilled to announce that we have started operations in Morocco with the management of two exceptional luxury resorts: Marchica Lagoon Resort Nador in Nador and MICHLIFEN RESORT & GOLF in Ifrane. This marks an exciting next step in our growth journey in what is a very interesting time in Morocco with the unprecedented surge in tourist arrivals and the government’s ambitious plans to boost the sector. #Morocco #HotelManagement #LuxuryResorts https://lnkd.in/dub_ZG83

We are looking for a General Manager for the pre-opening of Le Méridien Resort Zanzibar   Are you a driven and forward-thinking leader with a passion for project management, bespoke hospitality, and experienced in luxury resort management?   We are seeking a talented individual to join our team as General Manager of the brand new Le Méridien luxury resort in Bwejuu, on the island of Zanzibar, Tanzania.   If you thrive and excel in delivering exceptional guest experiences and possess a strong background in bespoke luxury hospitality management, then we want to hear more from you.   About the property: The resort consists in 75 luxuriously appointed villas by the lagoon or on the cliff, colorful, manicured relaxing gardens, and amazing facilities, including two restaurants, a bar, a spa and two pools by a pristine lagoon.   Key Requirements: - At least 8 years’ proven experience as a General Manager within luxury resorts, preferably island resorts, with a strong background in pre-opening projects. - Exceptional leadership, communication, and organizational skills with a passion for team development. - Commercial drive and strong financial acumen with experience in budgeting, forecasting, and P&L management. - A keen understanding of high-end clientele and ability to deliver personalised and memorable guest experiences. - Proficiency in English is essential; knowledge of other European languages and Swahili is an advantage.   How to Apply: Send your documents to Estelle Chambost, VP Human Resources at Aleph Hospitality, at estelle.chambost@alephhospitality.com as soon as possible.

Our MD Bani Haddad is off to Casablanca next week for the API Events Morocco Showcase Conference.   He will be joining the roundtable discussion on the topic “Emerging global trends in the Morocco market: a look at franchising, white labels, branded residential and more”    #MoroccoShowcase2024

Question: How does Aleph enforce sustainability reporting across all the hotels in your portfolio?   Answer: We don’t. We have replaced reporting and checklists with shared experiences and storytelling. Our quarterly calls, attended by Sustainability Pioneers and hotel GMs, are seen as an important part of hotel operations. Having created a common language around ESG, all the hotels share ideas and experiences with each other. We talk about what you CAN do as opposed to dictating standards which might be unattainable under certain circumstances.

Join us as our DIRECTOR OF MARKETING & COMMUNICATION for two iconic luxury hotels in Morocco - Hotel Michlifen Resort and Golf and Marchica Lagoon Resort. We are looking for a Director of Marketing & Communication, based in Casablanca, who sees beyond the ordinary - a creative force who can craft immersive hotel stories, ignite global curiosity, and make a lasting impact in the world of luxury hospitality. Your Mission: As Director of Marketing & Communication, you will be the mastermind of the hotels' visibility, image and success by crafting striking campaigns and offers, organising exquisite events that draw elite audiences, designing state of the art communication support and by engaging with key partners. What you will do: · Craft an Iconic Brand Presence: Design and execute groundbreaking strategies that elevate our brand and captivate audiences · Lead Digital Transformation: Take the reins on our digital platforms—social media, content, SEO, PPC—with bold, innovative campaigns that drive direct bookings and deepen guest loyalty · Own the Spotlight in PR: Forge meaningful partnerships with top media, influencers, and luxury brands. Your PR campaigns will position our hotels as icons of elegance and culture · Curate Remarkable Events: Imagine and orchestrate exclusive events that become the talk of the town, attracting high-profile guests and creating unforgettable moments · Analyse and Adapt: Tap into market insights and guest preferences to keep ahead of trends and competitors, making data-driven adjustments that keep us at the forefront · Maximise Impact: Manage marketing budgets like a maestro, ensuring every initiative is impactful and offers high returns Who you are: · Luxury Marketing Expert: You have 5+ years of high-level experience in marketing and communications, ideally within the luxury hospitality or lifestyle industries · Experience in Morocco is a must · Digital Savant: You’re fluent in digital marketing and use data to create strategies that captivate and convert · Exceptional Storyteller: A natural communicator, you bring ideas to life through compelling narratives that resonate globally · Multilingual Marvel: Fluent in French, English and Arabic · Inspirational Leader: Team motivator who leads with decisiveness, creativity, vision, and a collaborative spirit · Business School graduate, Marketing Major Ready to create something legendary? Send your resume and a cover letter to Estelle.chambost@alephhospitality.com

We asked Jad Shamseddin, our COO, to explain how Aleph has built an entrepreneurial company culture.   “An entrepreneurial company culture doesn’t suddenly spring into life because management brainstormed some catchy Millennial and Gen-Z values and published these on the website. Aleph’s values to be innovative, agile, collaborative, authentic and accessible have been ingrained into all parts of the company, adopted by all team members, and allowed to grow organically.    Our company culture is centered around empowerment and flexibility. Our team members, both in the corporate office and in our hotels around the world, are encouraged to take initiatives and come up with ideas on their own. This empowerment fosters a can-do-attitude where cross-functional teams rally around a project and come up with original solutions.”

"We focus on Saudi Arabia" says Bani Haddad in the October 2024 issue of Al Bayan Magazine   Read about Aleph Hospitality’s management agreement to operate Four Points by Sheraton Jeddah in the Kingdom, scheduled to open in the first quarter of 2025.   Link to magazine: https://lnkd.in/drTQRqtJ

We're jumping for joy in the office! Our very own Tariq Dowidar yesterday won Hospitality Heavyweight of the Year at the Leaders in Hospitality Awards KSA 2024 by Hotel & Catering News Middle East Congratulations Tariq from the whole Aleph team! What an achievement and so well deserved.