Below the fold

One of the biggest mistakes in marketing and digital transformation is trying to sell the perfect system—the golden customer data record—right from the start. Instead, focus on these steps: 1️⃣ Start Small: Identify a manageable use case and stitch together some initial data. 2️⃣ Test and Prove: Use the MVP (Minimum Viable Product) model to demonstrate performance and learn what works. 3️⃣ Scale Gradually: Once you’ve proven the concept, roll it out strategically to avoid overwhelming teams or systems. This approach minimizes risk, builds confidence, and allows businesses to adapt to the transformational changes required for success. 🚀 Elie Bassil 💪🏻 🔍 Learn more about applying the MVP model in digital marketing—watch the full podcast episode! Tune in here https://buff.ly/49LJR9X !

Marketing professor Mark Ritson claims that the industry’s focus on analytics has stifled creativity, leading to formulaic campaigns. While this resonates, the real issue may not lie with data itself but how we use it. - The Role of Tools: AI and data can accelerate idea generation and refine concepts, making the creative process more efficient. - The Missing Link: Creativity thrives when leaders step back to see the bigger picture—balancing data with instinct and intuition. - A New Approach: The key to innovation lies in contextualizing data and adapting ideas, using tools like generative AI to amplify, not hinder, creativity. Data and creativity aren’t at odds—they’re complementary forces. It’s time to rethink how we implement these tools to strike the perfect balance. 🚀 CC: Elie Bassil Ibrahim Jabri 🔍 Join the conversation and explore this topic in the full podcast episode! Watch it here https://buff.ly/49LJR9X !

Marketing nowadays relies heavily on data-driven strategies, but at some point, marketers must go beyond testing and insights to truly innovate 🧐 Really good one from Elie Bassil on how instinct can be used to challenge both data & common sense when performance plateaus 💪🏻 🔍 Discover how instinct complements data in the full podcast episode! Full episode link here https://buff.ly/49LJR9X !

🎥 New Video Episode Alert! 🚀 Our latest episode, "How Blockchain is Shaping the Future of Data & Privacy," is now LIVE on YouTube! 🌐✨ Join us as we chat with Ihab El Yaman founder of MEmob+ about: 🔑 Blockchain's role in data transparency 🔑 Privacy challenges & GDPR compliance 🔑 The future of data wallets and ownership This one’s a must-watch for tech enthusiasts, marketers, and anyone curious about the future of data privacy! 🎬 Watch or Listen here — https://lnkd.in/dKA2VSUd #Blockchain #DataPrivacy

As data use becomes more pervasive, we find ourselves divided into two opposing viewpoints: The Surveillance Economy: One perspective views the overuse of data as a slippery slope toward a surveillance state, with increased control and regulation threatening personal freedoms. More Data, More Evidence: On the flip side, there are those who argue that the more data we have, the better equipped we are to make informed decisions, counter extremist views, and provide scientific evidence. This divide creates a complex discourse around the ethics of data use, privacy, and governance. Where do you stand? CC: Elie Bassil 🔍 Explore both sides of the debate in the full podcast episode! Tune in here https://buff.ly/49LJR9X !

Can AI ever truly mimic human instinct and common Sense? In our thrilling debate on Below The Fold, Ibrahim Jabri and I explore the decision-making spectrum, spanning instinct, common sense, and data-driven approaches. Here’s my take on connecting various AI paradigms to this spectrum. 👉 Watch or listen here: https://lnkd.in/dKA2VSUd #Marketing #AI #Leadership #DecisionMaking #DataScience #BelowTheFoldPodcast #Podcast

New Podcast Episode Alert: Harnessing the Power of Storytelling 🌟 Excited to share our latest episode featuring Neil Sheth, founder of writefully! Neil dives deep into the art of blending SEO precision with the emotional impact of storytelling—an essential combo for anyone looking to elevate their content game. Key highlights from this episode: ✨ The intersection of SEO and storytelling: Crafting content that wins over search engines and human hearts. 🎙️ Introducing saystory: A game-changing tool for feedback and collaboration via voice input. 📖 Tips on developing a compelling brand narrative that resonates. 🌍 The challenges and opportunities of expanding into Arabic content. 🔗 Real-life stories of transformation through storytelling. Whether you're a marketer, content creator, or entrepreneur, this episode is packed with actionable insights and strategies to help you balance creativity with strategy and adapt to industry shifts. 💬 What’s your biggest challenge in merging storytelling with SEO? Drop your thoughts in the comments—I’d love to hear from you! 🎧 Listen now: https://lnkd.in/dKA2VSUd Let’s redefine storytelling in the digital age! 🚀

Personalization has transformed how we experience the digital world, but it’s not without significant downsides. Here’s what you need to know: - Data and Power: The more data you control, the more influence you have—but that power can be misused. Communities can foster corruption and misuse of data for manipulation. - Echo Chambers and Confirmation Bias: Algorithms often feed us content that aligns with our beliefs, limiting exposure to diverse ideas and perspectives. - Polarization in Society: This tailored content creates societal extremes, fueling divisions and cancel culture, while stifling open debate. - The Role of Governance: Regulations like GDPR and AI laws are critical for ensuring personalization serves society rather than harms it. - The challenge is clear: we must balance personalization with exposure to diverse ideas to foster growth, understanding, and collaboration. 🌍 🔥POV from Elie Bassil 🔍 Discover how data, personalization, and governance intersect in the full podcast episode! Tune in here https://buff.ly/49LJR9X !

🎙️ New Episode Live on YouTube! 🚀 Check out the latest video episode of Below the Fold, where Elie Bassil, shares is input on balancing instinct, common sense, and data in decision-making. 👉 Watch or listen here: https://lnkd.in/dKA2VSUd #Marketing #AI #Leadership #DecisionMaking #DataScience #BelowTheFoldPodcast #Podcast

Why is the tone of your social media presence crucial? 🤔 Discover the art of tailoring your communication style for each unique platform in our latest episode! Whether you're engaging on LinkedIn, Twitter, or Instagram, understanding how to adjust your message can significantly impact your audience's perception and engagement. In fact, studies show that brands with consistent and appropriate tones see up to 23% more engagement. On point Kelly Lundberg 🍋 🎥 Tune in now to learn more: https://buff.ly/4fskon2 If this resonates with you, remember to like and follow for further valuable insights! 👍