Emerging Markets Intelligence & Research | EMIR

Gratitude. A simple practice, a powerful leadership tool. In this insightful #SuccessfulPerspectives conversation, Frank Mc Carthy, Director of Boardroom, and Steven Foster, Managing Director of Large Project Centre at Schindler Group, discuss leadership philosophies, cultural impact, and the power of trust and self-awareness. Stay tuned. 🔜 Boardroom by EMIR, headed up by Frank Mc Carthy in #Dubai and Cassidy Lyon in #Riyadh, is the Middle East's most selective and influential intelligence network for CEOs, government officials and other high achievers. By invitation only. Member applications by member referral only. Subject to meeting selection criteria. Confidential discussions. Seniority rules apply. Emerging Markets Intelligence & Research | EMIR, an exclusive boutique advisory and research firm, harnesses the extraordinary network effect of Boardroom by EMIR. With an invite-only approach, an EMIR engagement can only begin at the highest levels - the Board, the CEO, and the minister. #LeadershipMatters #AuthenticLeadership #TrustAndTransparency #ExecutiveInsights

What does the future hold for #Saudi—and are you ready to adapt? EMIR's by-invitation-only Q1 Boardroom meeting in #Riyadh is about to begin, where Frank Mc Carthy, Director of the Boardroom, and I will welcome #SaudiArabia’s top CEOs, government officials, and other high achievers. Soon, I will engage with our members on navigating Saudi Arabia’s evolving mega projects, economic shifts, and 2025 strategies to assist with their future decision-making. Boardroom by EMIR, headed up by myself in #Riyadh and Frank Mc Carthy in #Dubai, is the Middle East's most selective and influential intelligence network for CEOs, government officials and other high achievers. By invitation only. Member applications by member referral only. Subject to meeting selection criteria. Confidential discussions. Seniority rules apply. Emerging Markets Intelligence & Research | EMIR, an exclusive boutique advisory and research firm, harnesses the extraordinary network effect of Boardroom by EMIR. With an invite-only approach, an EMIR engagement can only begin at the highest levels - the Board, the CEO, and the minister. Brought to you by The University of Manchester - Dubai and We Love Transformational Travel

Q: How can I expand into new markets, optimise operations, and drive sustainable, scalable growth? A: Serge Bekhaazi, Senior Advisor at Emerging Markets Intelligence & Research | EMIR. With over 23 years of leadership experience in the energy, industrial, and infrastructure sectors, Serge specialises in market expansion, process optimisation, and P&L management. As Region President for BMI Group, he managed eight factories, 600 employees, and a $75 million portfolio, driving innovation and sustainability. As Managing Director at Schiedel International, Serge led 20 manufacturing sites and 1,200 employees across 23 countries, strengthening its position as Europe’s leader in energy-efficient solutions. Serge also spent 14 years at General Electric, mastering operations, quality, and commercial strategy, and later grew BrandSafway’s market share across the Middle East and Asia. Serge’s proven ability to deliver operational excellence and growth makes him an invaluable advisor to CEOs, boards, and ministers navigating complex challenges. With an invite-only approach, an EMIR engagement can only begin at the highest levels - the board, the CEO, and the minister. Positioned upstream from the standard Request for Proposal (RFP) process, EMIR offers invaluable guidance to leaders grappling with complex transformations, providing clarity, future strategic foresight, and access to a network of powerhouse leaders who can solve any problem. #Advisory #Leadership #BusinessGrowth #OperationalExcellence #StrategicExpansion

“CEOs need to be ready not just for 2030, but also start thinking about 2040 and 2050.” I recently sat down with Basma AlBuhairan, Managing Director of C4IR Saudi Arabia, to discuss how emerging technologies like AI, IoT, and quantum computing are transforming industries and shaping the future. Stay tuned for more thought-provoking insights with Basma. Boardroom by EMIR is the Middle East's most selective and influential intelligence network for CEOs, government officials, and other high achievers. By invitation only. Member applications by member referral only. Subject to meeting selection criteria. Confidential discussions. Seniority rules apply. Emerging Markets Intelligence & Research | EMIR, an exclusive boutique advisory and research firm, harnesses the extraordinary network effect of Boardroom by EMIR. With an invite-only approach, an EMIR engagement can only begin at the highest levels—the Board, the CEO, and the minister. #Leadership #EmergingTechnologies #FuturePlanning #Innovation

Where is #Saudi taking business next? Later this month, the by-invitation-only Q1 Boardroom by EMIR meeting in #Dubai will gather the region's top CEOs, government officials and high achievers tor a focused discussion on #SaudiArabia’s business outlook. In a time of transformation across the region, EMIR's CEO Trevor McFarlane will be drawing on EMIR’s proprietary research and insights from our CEO Advisory Boards to help shape and guide more informed decision-making for the future. Boardroom by EMIR, headed up by Frank Mc Carthy in #Dubai and Cassidy Lyon in #Riyadh, is the Middle East's most selective and influential intelligence network for CEOs, government officials and other high achievers. Emerging Markets Intelligence & Research | EMIR, an exclusive boutique advisory and research firm, harnesses the extraordinary network effect of Boardroom by EMIR. With an invite-only approach, an EMIR engagement can only begin at the highest levels - the Board, the CEO, and the minister. #SuccessfulPerspectives #Advisory #EMIRinsights #Boardroom #Vision2030 #StrategicPartnerships #KSA #SaudiArabia #Riyadh #BusinessOpportunities #Dubai #UAE Brought to you by Blacklane and We Love Transformational Travel

50% of #Saudi CEOs are chasing high returns. 70% see oil volatility as a risk. Is your strategy resilient enough? This month, Cassidy Lyon, Managing Director at Boardroom by EMIR—KSA, and Frank Mc Carthy, Director of Boardroom by EMIR, will welcome back the region’s leading CEOs, government officials, and other high achievers to our exclusive, invitation-only Q1 Boardroom by EMIR meeting in #Riyadh. Cassidy Lyon will lead discussions driven by EMIR’s research—unpacking 2025 assumptions, key economic drivers, and #Saudi’s mega projects with insights for top leaders. Joining her will be Walid Abukhaled, EMIR’s Chairman of Saudi Arabia, sharing key insights on transformation, bold decision-making, and driving impactful growth. Boardroom by EMIR, headed up by Frank Mc Carthy in #Dubai and Cassidy Lyon in #Riyadh, is the Middle East's most selective and influential intelligence network for CEOs, government officials and other high achievers. Invite-only. Selection criteria. Confidential discussions. Restricted access. No media permitted. Emerging Markets Intelligence & Research | EMIR, an exclusive boutique advisory and research firm, leverages the extraordinary network effect of Boardroom by EMIR. With an invite-only approach, an EMIR engagement can only begin at the highest levels - the Board, the CEO, and the minister. #SuccessfulPerspectives #Advisory #EMIRinsights #Boardroom #KSA #SaudiArabia #2025Outlook #ScenarioPlanning #2025Vision Brought to you by The University of Manchester - Dubai and We Love Transformational Travel

85% of Snapchat’s 22M users in #KSA use augmented reality daily—driving up to 94% higher sales conversions. #CEOs, are you tapping into AR? Abdulla Alhammadi, Managing Director for KSA at Snap Inc., shares how augmented reality is transforming customer engagement to create more impactful and measurable brand experiences. Boardroom by EMIR is the Middle East's most selective and influential intelligence network for CEOs, government officials, and other high achievers. Emerging Markets Intelligence & Research | EMIR, an exclusive boutique advisory and research firm, harnesses the extraordinary network effect of Boardroom by EMIR. With an invite-only approach, an EMIR engagement can only begin at the highest levels—the Board, the CEO, and the minister. #Leadership #Innovation #AugmentedReality #DigitalTransformation

What’s next when innovation meets connection and vision? Leaders in #Riyadh delve into the fusion of physical and digital worlds, rethink the future, and reimagine genuine connection in a world of constant change. Stay tuned for insightful perspectives from Abdulla Alhammadi, Basma AlBuhairan and Tiago Costa in conversation with Cassidy Lyon, Managing Director at Boardroom by EMIR—KSA. Boardroom by EMIR is the Middle East's most selective and influential intelligence network for CEOs, government officials and other high achievers. Emerging Markets Intelligence & Research | EMIR, an exclusive boutique advisory and research firm, harnesses the extraordinary network effect of Boardroom by EMIR. With an invite-only approach, an EMIR engagement can only begin at the highest levels - the Board, the CEO, and the minister. #Leadership #LeadershipInnovation #FutureConnections #DigitalTransformation #VisionaryLeadership

Q: How do I translate strategic vision into tangible operational results? A: Aamer Sheikh, Senior Advisor at Emerging Markets Intelligence & Research | EMIR. With over 35 years of leadership experience at Fortune 100 companies across food and beverage, entertainment, and technology, Aamer specialises in strategy execution, operational excellence, and business transformation. As Chief Executive Officer of PepsiCo Middle East, he led a $3.5 billion portfolio spanning 12 countries, delivering double-digit growth, market share gains, and operational integration. During his tenure, PepsiCo earned top customer satisfaction rankings in the UAE and KSA, received global recognition for innovative products, and achieved significant talent development milestones. Previously, as President of PepsiCo MENAPak, he oversaw operations in 18 countries, and as CFO for Asia, Middle East & North Africa, he managed a $6 billion portfolio, spearheading strategic acquisitions and divestments. Aamer’s ability to align strategic vision with operational impact makes him an invaluable advisor to CEOs, boards, and ministers seeking to thrive in today’s complex landscape. With an invite-only approach, an EMIR engagement can only begin at the highest levels - the board, the CEO, and the minister. Positioned upstream from the standard Request for Proposal (RFP) process, EMIR offers invaluable guidance to leaders grappling with complex transformations, providing clarity, future strategic foresight, and access to a network of powerhouse leaders who can solve any problem. #StrategyExecution #OperationalExcellence #BusinessTransformation #LeadershipImpact

75% local talent retention in Saudi Arabia—how does Parsons do it? In my recent conversation with Martin Boson, General Manager - KSA at Parsons Corporation, we explored how the company has been shaping Saudi talent for years—strengthening managerial pipelines and empowering young Saudis through hands-on experience. What’s your organisation doing to develop local talent and future-proof your workforce? Please share below. 👇🏼 Boardroom by EMIR is the Middle East's most selective and influential intelligence network for CEOs, government officials, and other high achievers. Emerging Markets Intelligence & Research | EMIR, an exclusive boutique advisory and research firm, harnesses the extraordinary network effect of Boardroom by EMIR. With an invite-only approach, an EMIR engagement can only begin at the highest levels—the Board, the CEO, and the minister. #EMIRinsights #Boardroom #MiddleEast #Advisory #Leadership #Engagement #Saudi #KSA #SaudiArabia