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Ford's #BeyondtheBlueOval immersive event in Dubai brought together our incredible team, distributor partners, and loyal customers to share our vision for the future - fueled by innovation, passion, and collaboration. IMG President, Kay Hart, and Ford Middle East President Ravichandran Swaminathan ( Ravi ) highlighted Ford's remarkable growth in 2024, with sales doubling since 2022 and significant market share gains across the UAE, KSA, Kuwait, Bahrain, and Qatar. We're especially proud to be recognized as the fastest-growing automotive brand in Saudi Arabia—a testament to the strength of our distributor partnerships and the growing appeal of our product lineup, including 2024 successful launches, such as Mustang, Lincoln Nautilus, and the ongoing launch of the latest Ford F-150. Our guests enjoyed an exclusive preview of our commitment to an electrified future with the upcoming Mustang Mach-E and Territory Hybrid. They also had the opportunity to see the all-new Expedition for the first time in the region. All of these vehicles are set to debut in 2025. Building on over 120 years of global heritage and 40 years in the region, we remain committed to driving innovation and amplifying our performance across everything we do. We are excited for the future and look forward to continuing this journey together. #BeyondTheBlueOval #WeAreFord #FordMiddleEast

A recent Ford study showed that 55 percent of UAE residents and 40 percent of Saudi residents are considering buying an electrified vehicle in the next 12 months.     This research not only offers a glimpse into the region’s evolving automotive landscape but underscores the need for continuous education on electric vehicles, addressing key concerns around cost, range, and charging infrastructure.    Ford is committed to offering the powertrain choices that people want, and we’ll continue delivering affordable electric vehicles to our customers. More details below: https://bit.ly/4fntDWg https://bit.ly/48qTbiQ

At Ford Middle East, we are committed to equipping our leadership team with the skills needed to navigate the complexities of the modern business landscape. As part of our Rally Your Learning (RYL) Café series, we recently hosted an expert-led masterclass on emotional intelligence, presented by Soha Chahine- CIPD, CHRMP, MSc HRM   In today’s VUCA (Volatile, Uncertain, Complex, and Ambiguous) world, emotional intelligence (EQ) has emerged as a critical leadership skill. Leaders who possess high EQ are distinguished by their self-awareness, empathy, and ability to manage emotions—qualities essential for building trust and effectively navigating diverse, multicultural environments.   We firmly believe that strong EQ is at the core of our transformation efforts. Leaders who are driven by emotional intelligence inspire loyalty, effectively resolve conflicts, and foster an agile, resilient workplace capable of adapting to future challenges. Investing in EQ is not just advantageous—it is essential for ensuring a sustainable future.

When an adventurous young family set out on a dream journey to explore the world in their Ford Transit campervan, they encountered a major challenge along the way. That's when our distributor partners at ARABIAN CAR MARKETING COMPANY LLC in Oman stepped in, providing the expertise and support needed to get them back on the road. Thanks to the ACM dedication, the family was able to continue their trip of a lifetime, turning challenges into unforgettable experiences and memories. We're proud to have partners who ensure that every journey is one to remember!

We are deepening our commitment to the Kingdom of Saudi Arabia and Vision 2030 through a series of strategic initiatives, including new leadership appointments, exciting new launches, and enhanced, dedicated customer-centric services. Our efforts have already set us on a course for another record-breaking year. With sales expected to double in 2024 compared to 2022, we are experiencing a remarkable 15% year-on-year growth so far in 2024. This achievement solidifies our position as the fastest-growing OEM in the Kingdom. Leading our sales are the Ford Territory, Ford Taurus, Ford Ranger, and Ford Mustang, which are top performers in our diverse lineup, designed to cater to every lifestyle. Additionally, the much-anticipated launch of the Ford F-150 is already creating a buzz. Beyond providing exceptional vehicles, Ford is transforming the customer experience journey. Initiatives such as the Ford Guest Experience, complemented by a comprehensive array of online resources, along with our Express Service and Vehicle Off-Road support, are meticulously crafted to prioritize and enhance the vehicle ownership experience for our customers.

We’re honored to have our president, Ravichandran Swaminathan ( Ravi ) included on the Forbes Middle East Global Meets Local 2024 list, recognizing the diverse leadership that guides some of the world's most influential international companies in the MENA region. Being one of 104 executives across 30 sectors and representing 40 different nationalities is truly special. Since starting at Ford Motor Company in 1997, Ravi worked in various sectors and regions—from India and China to the Middle East and Africa. Each role has given him a unique perspective, helping him understand the broad impact of the auto industry globally and locally, and the importance of meeting the specific needs of each market. In the Middle East, his experience has helped us drive significant growth along with our distributor partners, establishing the Ford & Lincoln brands among the strongest and fastest growing in the region. Congratulations, Ravi!

Ali Jammoul's journey is one of passion and perseverance, leading Ford's Icons & Performance division. Immigrating to the US at just 18, his expansive career has been instrumental in shaping some of the most legendary names in automotive history. Watch him reflect on his three-decade career at Ford, his love for iconic vehicles like the Mustang and the Bronco, and his vision for the future of the automotive industry in this inspiring interview with Abdelrahman Z., Icons Specialist at Ford Middle East. Thank you, Ali, for visiting our region. It was great having you here with us.

Congratulations to NAFFCO GROUP on once again achieving the esteemed QVM (Qualified Vehicle Modifier) status. Your relentless pursuit of innovation and unwavering commitment to safety excellence continue to set new benchmarks. We are proud to continue our collaboration and celebrate this milestone with you.

Last week, our team, our valued distributor partners, key media and content creators, Mustang club members, and Ford International Markets Group President Kay Hart landed in Bahrain to introduce the all-new #MustangDarkHorse to the region, host the annual Distributor Conference, and celebrate the outstanding achievements of our partners in 2023. For our customers in the Middle East, distributors are the face of the Ford and Lincoln brands. The coveted Henry Ford Excellence Award and Lincoln President’s Awards serve to celebrate the dedicated efforts of our partners to ensure customers are made to feel like family – efforts that have helped Ford Middle East achieve 29% year-on-year growth in the first quarter of this year.  We were also able to celebrate the 60th anniversary of the world’s most iconic muscle car in the best possible way – on the track at Bahrain International Circuit, which was definitely a highlight of the Bahrain visit for many attendees, as was our Ford Bronco offroad experience. Special thanks to the entire Almoayyed Motors - Ford Bahrain family, our Bahrain partner, for their generous hospitality.   Ravichandran Swaminathan ( Ravi ) #Mustang60 #FordMiddleEast #WeAreFord

We had a great Women at Ford session this afternoon with Sondra Sutton P. General Manager Global Truck, that was as truly insightful and enlightening. We gained invaluable insights that will significantly influence us all as women and professional leaders at Ford. We also had a fireside chat with Sondra, Mario Brandini Vehicle Program Director Global Truck, and Steven Crosby IMG Product Development Director. The team got the chance to discuss whatever was on their minds related to the trucks business. Thank you for visiting us! #WomenatFord #WeAreFord #Empowerment