GroupM MENA

It’s lucky number 7 for Wavemaker 🎉 Happy birthday to us! We’re incredibly proud to celebrate another year of growth, together with our incredible teams across the world and our unbeatable clients. At Wavemaker, we believe there’s always a better way to grow, and fuelled by our powerful innovations and the dedication of 7,560 people across 88 markets, we’re committed to helping brands win and grow - together. Here’s to many more years of celebrations to come as part of the GroupM and WPP family 🧡 Animation by Sadia Aktar 🙌 #positiveprovocation #growfearless #Wavemaker

The commerce media landscape is set to become even more complicated in 2025.   In this piece for Campaign Middle East, Haneen Aburrubb, Ecommerce Lead at GroupM shares her 'essential ingredients' for businesses looking to harness the opportunities of commerce in the year to come and beyond. Learn more here: https://lnkd.in/eCepqcea

Ready for a ‘new year, new you’? As part of our series Next Era: Growth Sessions, we welcomed Dany El Zein at LinkedIn News Middle East to share insights, tips and tricks on how to level up on LinkedIn, identify your strengths and expertise, and share your valuable knowledge with the industry. Check out the highlights below for some key takeaways from Dany's interview with Nihal Diab, Investment Manager at GroupM MENA below 👇

"AI and machine learning will intensify, and automation will increase numerous aspects of our operations, enabling marketers to shift their focus toward more business growth-related initiatives. In turn, agencies will be able to foster stronger client relationships." Our CEO of GroupM MENA, Amer El Hajj shared his reflections for 2024 and outlook for this year with Campaign Middle East. Read the full article here: https://shorturl.at/2XyFK

In Campaign Middle East's ‘Industry view community question’, our General Manager, Laura Gleadhill, was asked, “How has the industry found the balance between brand and performance marketing?”   Gleadhill responded, “Over the past decade, particularly in the MENA region, the rapid growth of digital advertising has rendered this argument increasingly irrelevant. Today, the focus should not be on choosing between branding or performance but on understanding how to define KPIs for both, ensuring each contributes to business objectives.”   Read more here: Brand vs performance marketing: Have we found the balance? - Campaign Middle East (campaignme.com) https://lnkd.in/e3dPiSRF   #keyademiddleeast #GroupMMENA #performancemarketing

With TV’s immensely positive evolution over the past decade, there’s never been a better time to harness its power in MENA.   Clare Fearon, Head of Media Solutions at GroupM MENA, shares how advertisers could be tapping into the medium more.   Read how your business can leverage TV in 2025 in this piece authored by Clare as part of Campaign Middle East's Digital Essay series 👇 https://lnkd.in/dTXYcUzJ   #GroupMMENA #TV #Media

"As an industry that requires continual upskilling and learning, it’s important to keep sight of what knowledge and skills will drive success. Equipping your business with digitally skilled talent is and will continue to be, essential for growth."   Hicham Auajjar, our Chief Product and Services Officer at GroupM MENA, shared his views on talent development in the age of rapid transformation in media with Campaign Middle East.   Read on below for Hicham's take on how 'i-shaped’ talent can elevate your business and help achieve marketing and business objectives. https://lnkd.in/dTXYcUzJ   #talent #careerdevelopment #digitalessays #AI #transformation #GroupMMENA 

GroupM MENA's CEO Amer El Hajj sums up the key learnings and themes from the past 12 months as we head into the New Year. "Challenges from 2024 will ultimately serve as catalysts for further innovation and resilience. 2025 will be the year of evolution, driven by adaptability and a steadfast focus on growth," El Hajj said. Read the full article with key insights on pitches, localised content, outbound media spending trends and more on the link below. #Innovation #Resilience #Growth

Marc Ghosn, CEO at Wavemaker MENA shares his reflections post the agency's Media Agency of the Year 2024 award win at Campaign Agency of the Year Middle East awards. #Awards #BrandExperience #IndustryInsights #AOTYME2024 GroupM MENA GroupM

I wish everyone lovely holidays! I want to thank our incredible GroupM team, agencies and practices, in MENA, for a fantastic year. To our valued clients - thank you for your continued trust in us. To our partners - we appreciate your unwavering support. To our global team - thank you for your guidance throughout the year. To each and every one of you, I wish you a happy festive season and a joyous new year. Looking forward to another successful and innovative year ahead in 2025! #GroupM #GroupMMENA #WPP