IAB MENA

Audio Advertising is full of opportunities for MENA Advertisers, yet isn't fully leveraged. In this 3-part series members of our Audio taskforce share their views of the opportunity, the effectiveness and how easy it is to get started... Part 1 sets out the opportunity in MENA George Rahme Zakaria Naciri Carl Chalhoub Bharath Shetty Adel Saadi Adam Clifford Suzi C

Looking forward to learning more about the Future of Search at Wednesday's Masterclass, presented by UM MENAT. Register below...

2024 isn't done yet, but we're all thinking about 2025 already! In 2023 we saw growth of 13.6% YoY (17% with Q4 normalised) - what are you expecting for 2025 over 2024?

In this final part of our 3-part Audio Advertising MENAVoices, our Taskforce looks at getting started with Audio advertising in MENA...it's easy, adaptable and fast! Thanks to the taskforce: Bharath Shetty Zakaria Naciri Carl Chalhoub Adam Clifford Adel Saadi Suzi C George Rahme

Part 2 of our series on the Audio opportunity in MENA focuses on effectiveness and how advertisers can use Audio as part of their campaign mix With thanks to the Audio Taskforce: George Rahme Zakaria Naciri Carl Chalhoub Bharath Shetty Adel Saadi Adam Clifford Suzi C

November 'Search' Masterclasses webinars - Register now: November 13, 2024:  Mastering Advanced Search Strategies with SA360 Register: https://lnkd.in/eE6RFf8Z Presented by Omnicom Media Group (MENA) November 27, 2024:  Mastering the Future of Search Register to: https://lnkd.in/eh9Xrg6g Presented by UM MENAT

In support of the The Marketing Society Think Equal initiative, we encourage you to take 3 mins to answer these questions on your perspective on gender equality in MENA marketing companies. https://lnkd.in/dsQpyJN6

Join our Masterclass on 13 November covering SA360 bid strategies. Omnicom Media Group (MENA) will share their insights on the advanced techniques required to best execute your campaigns utilizing Google's most advanced Search platform. Register below:

Attention! Join our masterclass on 30 Oct at 4pm to learn more about Attention, what it entails, how it affects brand and performance metrics and how brands use it to stay on top. Free to both members and non-members

Welcome to AudioStack who join around 70 other leading digital advertising companies in MENA, who collaborate to drive sustainable growth through knowledge development and sharing. AudioStack is the world’s leading infrastructure for fully automated, scalable AI audio production. By connecting cutting-edge technologies such as text-to-speech, music, AI-based post- production or versioning, audio brands and agencies can build complex audio production workflows in a breeze. For the first time, audio assets can be created in real-time – unlocking completely new use cases that are faster, addressable at scale, and more cost-effective than ever before.