indaHash

Measuring influencer marketing success can be tricky, right? Metrics like impressions and likes sound great, but what do they really mean for your business? 🤔 That’s why understanding Earned Media Value (EMV) is essential, it translates social engagement into clear, monetary value. Dive into our latest article and discover how EMV can turn likes, shares, and comments into tangible results, helping you make smarter decisions and get the most from your influencer partnerships. 🔗 Check out our full guide here: https://bit.ly/3Cij2O9 #InfluencerMarketing #EMV #ROI #DigitalStrategy #indaHash

Can influencer marketing generate meaningful ROAS and ROI for eCommerce brands? Our recent blog post reveals impressive ROAS statistics for influencer marketing across major industries such as high-end fashion, health & wellness, and beauty, with returns of up to 10:1💰. But here's the kicker, these aren't just lucky breaks. We've identified key strategies that consistently drive these results: 🎯 Perfecting the influencer-product fit 🚀 Structuring campaigns for maximum impact 📊 Leveraging data to continuously refine our approach Want to learn more about leveraging influencer marketing to boost your eCommerce ROI? 🔗 Read the full article here: https://bit.ly/4h0f8Jq #indaHash #influencermarketing #ecommerce

Proud to announce that our CEO, Barbara Soltysinska, has been selected as a jury member for the prestigious #IABMIXXAwards2024! 🏆 Barbara joins a distinguished panel of industry leaders to evaluate and recognize excellence in digital marketing. The jury is currently in deliberations, with winners to be announced at the gala event in Warsaw on November 26th. We're honored to have indaHash represented in this important industry event. Stay tuned for updates and join us in celebrating innovation in the digital space!

With almost 49% of social shoppers making purchases based on recommendations from influencers, influencers have a profound impact on consumer decisions. In particular, Gen Z trusts influencers more than celebrities and 86% of women look to social media for assistance when making purchases. With such power, how can you use coupons to grow your influencer marketing efforts? 🎟️ Power of Coupons: Coupons are great for boosting purchases. When influencers promote them, they can significantly increase conversion rates. 🔍 Precise Tracking: Assign unique coupon codes to each influencer for accurate tracking of sales and ROI, using tools like indaHash Platform for real-time analytics. 📑 Optimize Briefings: Ensure influencers understand your products with clear briefings to make promotions more genuine and effective. 🧪 Content A/B Testing: Regularly test and tweak strategies to see what works best with your audience, enhancing content and campaign success. 🌱 Building Long-Term Relationships: Develop strong bonds with influencers for authentic content and continuous campaign success, boosting long-term ROI. 🔗 Check out our latest blog post for a complete guide on optimizing influencer coupon campaigns: https://bit.ly/3TfwA2e #InfluencerMarketing #eCommerce #ROI #indaHash

Tired of traditional marketing channels falling flat? Looking for a transformative strategy to boost your eCommerce? As conventional marketing channels become saturated, influencer marketing is stepping up as a game-changer for eCommerce Sales. Focusing on creating real connections helps brands build authenticity and trust rather than just increasing reach. 🤝 Authenticity Sells: Influencers' genuine product placements lead to higher conversions than traditional ads. 🎯 Targeted Reach: Tailor influencer partnerships to connect precisely with key demographics, enhancing campaign relevance and impact. 📊 Trackable Results: With advanced tools, and real-time analytics on influencer campaigns, brands can make informed decisions, optimizing ROI and effectively measuring success. 🔄 Content that Resonates: Influencers are creators at heart—collaborating with them means gaining access to innovative and relatable content that goes beyond typical marketing approaches. 🔗 Want to dive deeper? Check out our latest blog post https://bit.ly/3TuS0c7 #InfluencerMarketing #eCommerce #indaHash

We're thrilled to share that our CEO and co-founder Barbara Soltysinska, just got featured in Forbes Women Polska, showcasing successful Polish businesswomen in the Middle East. 🚀 Barbara Soltysinska shares her journey from MCN success to founding indaHash with Włas Chorowiec. She highlights the unique challenges of influencer marketing in the Middle East, emphasizing cultural sensitivity and respecting local norms. We're proud of her accomplishments and how she's shedding light on the importance of cultural adaptability in connecting diverse markets through influencer marketing. 🤝 🔗 For more insights, read the full article here: https://bit.ly/3X1qmEi #InfluencerMarketing #WomeninBusiness #MiddleEastBusiness #indaHash

Our CEO and Co-founder Barbara Soltysinska shared her thoughts in the latest issue of Magazyn Press discussing the critical topic of influencer credibility in today's influencer marketing world, along with other experts. The article vividly highlights how rapidly evolving market conditions and ever-changing consumer expectations underscore the importance of authentic and impactful influencer engagements. 📈 This article also explores new technologies and the significant impact of AI on influencer marketing. This opened the discussion to a critical issue: how to balance technological innovations with the need for genuine influencer connections and trust. The conversation highly focused on the pivotal role of strategic partnerships and the transformative impact of new technology on influencer marketing. Catch full insights and more from industry leaders in the article published in the July-August issue of Magazyn Press, where the conversation on influencers' credibility is both progressive and forward-thinking. 📖 #InfluencerMarketing #BrandStrategy #AI #MagazynPress #indaHash

We are pleased to announce that Maciej Lissowski, VP at indaHash, has been appointed as a jury member of Effie Poland for the "GRUPA V: Entertainment, Social Platforms & Influencers, Gaming" category. 🏆 Established in 1968 in New York by the American Marketing Association, the Effie Awards are globally recognized as the premier awards celebrating the most effective marketing campaigns. The competition has been held in Poland since 1999 and is part of a network with more than 55 programs around the globe 🌍. The Effie Awards not only honor the industry’s best but also drive strategic thinking and reshape perceptions of marketing effectiveness. Evaluated campaigns contribute to the Effie Index, a global benchmark highlighting the world's most successful agencies and brands 🏅. 🔗 You can learn more at https://bit.ly/3XEmfjw #EffieAwards #EffiePoland #MarketingExcellence #indaHash

We attended the Best Brands Poland Gala in Warsaw yesterday, organized by Group One. Often referred to as the 'Oscars of Marketing', this event, now in its 3rd edition, recognizes the most influential brands in Poland 🇵🇱. It was packed with engaging talks and presentations, including a captivating session led by UEFA Elite class referee, Szymon Marciniak. This event had 60 nominees, including top brands like Dyson, Apple, and Coca-Cola, in innovative categories such as Best Sustainability and Best Beauty & Self-Care Brand. Around 400 brands competed for Poland's strongest brand, with the top 10 selected by 8,000 consumers. Our Chief Revenue Officer, Justyna Bajer, was there to witness all the exciting discussions and bring back key insights. 🔗 For more details about the event, please check it here: https://bit.ly/3Vc4hSM #BestBrandsPoland2024 #Branding #indaHash

We are proud to announce that we have become a supporting partner of the "Green without washing" event by BETTER. , a pivotal conference dedicated to exploring and confronting the challenges of ESG communication and the risks of greenwashing. 🌿 Our partnership with BETTER. aligns perfectly with our dedication to promoting transparency and sustainability 🌱. The event's goal is to inspire, increase knowledge, and foster a community around the B Corp standards. It addresses crucial topics like responsible communication, supply chain transparency, and legal contexts in ESG. Join us in supporting this initiative to navigate ethical business practices while emphasizing corporate responsibility and environmental awareness 🌍 🔗 Learn more about the event and the tickets here: https://lnkd.in/duiJwGe6 #Greenwashing #indaHash #ESG