ISM Middle East

The Middle East & Africa snack food market is experiencing strong growth, with a 4.1% CAGR driven by the rising demand for healthier, on-the-go snack options. Consumers are shifting towards wholegrain bars, nuts, and pulse-based snacks, while supermarkets and convenience stores are enhancing brand visibility and making nutritious choices more accessible. Mark your calendars for ISM Middle East 2025, happening from 15 – 17 Sep at Dubai World Trade Centre, and discover the future of snacking innovation. It’s the perfect opportunity to connect with leading brands and explore the latest trends shaping the snacking landscape. #ISM #Snacking #HealthyChoices #MiddleEast #Innovation #ISMMiddleEast

Happy UAE National Day 🇦🇪 Celebrating 53 years of unity, heritage, and progress, we honour the UAE's remarkable journey—a moment to reflect on our shared history and reaffirm our commitment to the visionary legacy of the nation's Founding Fathers. #EidAlEtihad53 #UAE53 #ForUAE #EidAlEtihad #UAE #UAENationalDay

The viral pistachio kunafa chocolate is taking the sweets world by storm, blending traditional flavours with innovative twists. Consumers are eager to try unique and exotic sweets that reflect diverse culinary heritages, driving companies to offer exciting new formats. ISM Middle East 2025 is sure to feature dynamic range of sweets that honour cultural traditions while appealing to modern tastes. It’s the perfect platform for discovering the latest trends and connecting with exhibitors who are pushing the boundaries of flavour and innovation. Join us at ISM Middle East 2025, from 15 – 17 Sep at Dubai World Trade Centre. Stay tuned to learn more. #FoodInnovation #FoodTrends #ISM2025 #Chocolate

The chocolate industry is facing a significant challenge—cocoa shortages are pushing up prices and forcing manufacturers to rethink how chocolate is made.    As traditional cocoa becomes harder to source, inventive alternatives like fava beans, oats, and sunflower seeds are stepping in, mimicking the rich taste consumers love, while offering a more sustainable option.   Could these cocoa-free alternatives be the future of chocolate? Explore the creative solutions that could transform the industry.   Stay connected with ISM Middle East for the latest news and insights into the world of sweets and snacks.   #FoodInnovation #FutureOfFood #EcoFriendly #FoodTrends #ISM2025 #Chocolate

At the ISM Middle East Festive Showcase, all eyes were on the special-occasion products that are perfect for the upcoming festive seasons. This vibrant feature spotlighted the latest trends in celebratory confectionery and premium gift options, creating an exciting hub where renowned brands and influential buyers connected to explore the future of festive gifting. Don’t forget to mark your calendars—ISM Middle East returns from 15 – 17 September 2025 at the Dubai World Trade Centre. #Chocolate #TradeShow #Sweets #Snacks #Dubai #UAE #ISM 

The craving for compact, bite-sized sweets and snacks is growing fast in the Middle East! With a youthful, urban population and more disposable income, demand for convenient treats continues to soar. The snack market in the Middle East and Africa is set to grow by 4.1% by 2027, and the UAE’s confectionery market is expected to hit $9.39 billion by 2029. These trends show bite-sized goodies are here to stay, with plenty of growth ahead! Excited to discover more of these trends to elevate your product line? ISM Middle East will return on 15 – 17 Sep 2025 at Dubai World Trade Centre. Sources: Mordor Intelligence, Statista.

Reflecting on ISM Middle East 2024, where over 50 countries were represented, showcasing a remarkable variety of flavours and innovations, from products to packaging. The creativity and sustainability on display, rooted in global trends and traditions, made this year’s event truly exciting and memorable. Eager to return or attending for the first time? ISM Middle East will be back from 15 – 17 Sep 2025 at Dubai World Trade Centre. #TradeShow #SweetsandSnacks #Expo #Dubai #UAE

Our exhibitors raised the bar at the recent edition of ISM Middle East, presenting creative ideas that are driving the evolution of sweets and snacks. The potential for next year is boundless as we continue to push the industry forward. Planning to return or attend for the first time? ISM Middle East will be back from 15 – 17 Sep 2025 at Dubai World Trade Centre.

🌎 The show floor brought together sweets and snacks professionals from around the globe, creating an ideal environment for exhibitors, buyers, and traders to forge valuable connections. ⚡ These new partnerships are set to drive future growth and opportunities for their brands. Stay tuned for more insights from this year’s edition! Don’t forget to mark your calendars—ISM Middle East returns from 15 – 17 Sep 2025 at the Dubai World Trade Centre.

🤝 Deals were made and partnerships were formed. From timeless favourites to innovative new treats, hundreds of exhibitors showcased products that will delight taste buds worldwide. It was inspiring to see such dynamic collaboration, setting the stage for sweet success in the months ahead. Keep an eye out for more highlights from this year's event! Planning to attend next time? ISM Middle East returns from 15 – 17 Sep 2025 at the Dubai World Trade Centre. #TradeShow #SweetsandSnacks #UAE #Dubai