Lesaffre GULF FZE

On this International Women’s Day, we take pride in recognizing the exceptional women of Lesaffre for their dedication and contributions. 🌸✨ Their expertise, commitment, and impact are key to our collective success. We appreciate their invaluable efforts and the inspiration they bring to our industry. 👩🦰🌟 Happy International Women's Day! 🌹 في اليوم العالمي للمرأة، نفخر بتكريم النساء المتميّزات في لوسافر الشرق الأوسط على تفانيهن ومساهماتهن القيّمة. 🌸✨ خبراتهن والتزامهن وتأثيرهن عوامل أساسية في نجاحنا المشترك. نحن نقدّر جهودهن الثمينة والإلهام الذي يقدمنه لصناعتنا. 👩🦰🌟 كل عام وأنتن بخير بمناسبة اليوم العالمي للمرأة! 🌹

📲 Your ultimate baking companion is here! Get expert guidance, professional solutions and more, all in one app. Download Lesaffre & Moi now and take your baking skills to the next level. 📲👨🍳 Available in Iraq, Saudi Arabia and Pakistan.

Lesaffre Middle East wishes you a blessed and peaceful Ramadan! 🌙✨ May this holy month bring you joy, prosperity, and togetherness. 💙 #Ramadan #LesaffreMiddleEast

We had the honor of welcoming Lesaffre’s top management to our office, including our CEO, Mr. Brice-Audren Riché, our Global Baking Marketing Director, Mr. Thomas Lesaffre, and our MEA Business Development and Marketing Director, Mr. PHILIPPE SAMYN who is soon retiring, alongside his successor, Mr. Frederic Trombert. Their visit to our Dubai’s Baking Center™ was a fantastic opportunity to showcase the exceptional quality of our solutions tailored for the Middle East market. From artisan bread to industrial baking applications, our team put together an impressive product presentation, reflecting our commitment to innovation and excellence in baking. A big thank you to our esteemed visitors for their time, trust, and continuous support. We are proud to be part of Lesaffre’s journey in shaping the future of baking in the region. And of course, a huge bravo to our teams for their dedication and expertise in making this visit a success! #Lesaffre #BakingCenter #Innovation #MiddleEast #BakingExcellence #ThankYou

✨ Saf-instant at Taste of Dubai – Celebrating French Excellence! 🇫🇷🌟 For the second consecutive year, we were honored to be part of the Taste France booth at Taste of Dubai 2025, alongside some of the finest French brands in their respective fields – from artisanal cheeses to gourmet jams to promote our Premium yeast brand Saf-instant. As passionate advocates of baking, we were thrilled to connect with so many curious and quality-conscious consumers eager to discover premium ingredients. To inspire them, we offered exclusive goodies (t-shirts, kitchen aprons, caps) and, of course, samples of Saf-instant 11g, inviting them to experience the magic of our yeast at home! A huge thank you to chef Andrew Alexander for the support and to everyone who visited us – your enthusiasm and love for baking make our mission even more meaningful! 🍞💙❤️ #TasteOfDubai #TasteFrance #LesaffreGulf #SafInstant #BakingInspiration #FrenchExcellence #HomeBaking

Love, like good bread, is best when shared. ❤️🍞 This Valentine’s Day, we celebrate the passion and dedication that goes into every loaf, croissant, and pastry. Just as baking requires the perfect balance of ingredients, love thrives on care, patience, and warmth. At Lesaffre Gulf, we are proud to support bakers who create moments of joy through their craft. May your day be filled with sweetness, togetherness, and delicious flavors! Happy Valentine’s Day! 💕 #LesaffreGulf #ValentinesDay #BakingWithLove #PassionForBread

This past weekend, we continued our in-store activation at Danube stores in Riyadh, Jeddah, and Khobar 🇸🇦 engaging with shoppers and sharing our passion for baking! Our brand promoters were on-site to showcase the magic of Saf-instant yeast, offering expert tips on how to achieve perfect homemade bread, pizza and brioches 🥖🍕 Many visitors stopped by to learn more, exchange baking ideas, and discover why Saf-instant is a must-have in every kitchen specially during the upcoming holy month of Ramadan. 🍞✨ A big thank you to everyone who joined us! Stay tuned for more exciting activations and baking inspiration. #LesaffreGulf #SafInstant #BakingMadeEasy #Danube #HomeBaking

Great news, Lesaffre & Me family in Pakistan ! 🎉 Our voucher system is now up and running! Redeem your points for exciting gifts right away and keep enjoying the surprises we have in store for you. ہمارا واؤچر سسٹم اب فعال ہو چکا ہے! فوراً اپنے پوائنٹس کو دلچسپ تحائف میں تبدیل کریں اور ان حیرت انگیز انعامات سے لطف اندوز ہوں جو ہم نے آپ کے لیے تیار کیے ہیں۔ #LoyaltyRewarded #LesaffreAndMe #Pakistan"

🎉 Celebrating 130 Years of Excellence with L’hirondelle® 🎉 Since 1895, L’hirondelle® has been at the heart of baking innovations, offering unmatched freshness, regularity, and performance. This year marks our 130th anniversary, and we're proud to celebrate over a century of baking success! Join us as we continue to empower bakers across the Middle East to excel in their craft. How has L’hirondelle® made a difference in your baking journey? Share your stories in the comments! 🍞🥖 👉 Stay tuned for upcoming events and special promotions as we celebrate this milestone year. #Lhirondelle130 #MiddleEastBakers #BakingHeritage #FreshYeastLeaders

For this Pre-Ramadan season in Saudi Arabia 🇸🇦, we had a fantastic activation last weekend at Danube Red Sea Mall in Jeddah, featuring our star product, Saf-instant dry yeast. We were thrilled to collaborate with the talented content creator @chefleylafathallah, who has a stunning following of 1.5M on Instagram! 🙌 Chef Leyla dazzled the crowd with a live cooking and baking show right in the heart of the mall. She crafted several delicious recipes using Saf-instant along with other premium French ingredients, demonstrating the versatility and quality of our product. Our local chef, Abdelbasset Ebrahim, from our Baking Center team, supported her during this show, providing expert advices and demonstrating baking techniques to the audience. 🍞🥖 The event was paired with in-aisle promotions where our brand promoter engaged with shoppers, discussing the benefits and effectiveness of Saf-instant yeast in home baking. He highlighted our active social media presence and the valuable content we offer online to enhance baking skills. Don’t miss out! We invite you to visit us at Danube stores in Riyadh, Jeddah, and Khobar next weekend for more surprises and exclusive promotions. Let's bake success together! #LesaffreGulf #SafInstant #Baking #CookingShow #PreRamadan #DanubeMall #CulinaryEvent #SaudiArabia #JoinUs