Martechvibe

Martechvibe, in partnership with Branch, is proud to present an in-depth analysis of the State of Mobile #AppMarketing in the Middle East. This report explores key trends, strategies, and analytics shaping the app ecosystem in the region. Read the report here: https://lnkd.in/g2gU3nvh Enriched with insights from top senior leaders in marketing, growth, martech, and product, this comprehensive study offers valuable expertise to help navigate the evolving mobile landscape. Here is a snapshot of some of the expert voices included in the report. A heartfelt thank you to everyone who contributed! Aaryan Kapur, Group Head - Digital Marketing at Medcare Hospitals & Medical Centres and Aster DM Healthcare Faheem Ahmad, Head of Growth, Chalhoub Group Mitin Chakraborty, Head of Marketing - Babyshop at Landmark Group Meghna Vyas., Associate Associate Vice President, Performance Marketing at First Abu Dhabi Bank (FAB) Youssef Farkash, Regional Vice President - EMEA, Branch

The new AI-powered addition brings enhanced detection capabilities, increased accuracy, and faster response times for #fraudprotection. “Our new AI layer marks a significant advancement in fraud detection and prevention,” said Alexander Yip, Director of Product Discovery at AppsFlyer. “AppsFlyer Protect360 has been helping us combat ongoing fraud, and with the added AI, we’ve gained an additional layer of protection to detect and block even more illegitimate traffic,” said Gabriel Sampaio, Senior Growth Manager at Nomad. https://lnkd.in/dqMwp2Pm

The features within Bloomreach Discovery will help ecommerce companies deliver more personalised, revenue-driving #CX in the #holidayseason. “We know how critical the peak holiday season is to our customers, and we’re excited to offer them even more ways to drive AI-powered success at a time when it matters most,” said Jordan Roper, General Manager and Head of Product, Bloomreach Discovery. https://lnkd.in/dDvxSi26

Together, the combined organisation will provide a broad array of complementary offerings, including ad delivery, creative #personalisation, #measurement, and #optimisation across channels, including digital, social, CTV, and linear TV. “Today’s advertising landscape needs independent technology companies who can provide a neutral alternative to Google and interoperate effectively across big tech platforms,” said Bill Wise, Co-Founder and CEO of Mediaocean. “From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all, and this merger represents a key milestone on that journey and the people, teams, and passion behind it,” said Zvika Netter, CEO and Founder of Innovid, in a statement. https://lnkd.in/dnftXY4G

Customers are increasingly finding the idea of “going shopping” irrelevant, and instead expect shopping to come to them. #Virtualreality gives customers the chance to experience a product first-hand, almost as if in real, yet not. Virtual influencers, AI clienteling, and voice commerce are the next predicted trends in the #retail sector’s #AR offerings. Experts suggest it is best to think of augmented reality as the connector between the physical and the digital—”making the physical feel immersive and the digital shoppable.” Read more here: https://lnkd.in/dD7FUrnX

This feature empowers businesses to automate and personalise customer outreach via iMessage—without requiring an iPhone. Launching January 2025, Linqapp Blue offers seamless #messaging capabilities that drive higher response rates and unlock new levels of #salesefficiency. https://lnkd.in/d-EcEbBv

#Superads fills a critical gap in the market by making creative performance data accessible, understandable, and actionable for everyone—especially creative leaders. Fredrik Thomassen, CEO and Co-Founder, Superside said, “As the pace of marketing and #advertising continues to accelerate, creatives and growth leaders cannot waste precious time contemplating unknowns and continuously iterating." “Superads reflects the shift to a future where marketers move past manual targeting and lean more into tailoring creative to work best with the algorithms of each channel and the interests of the audiences,” said Jing Venås Kjeldsen, CTO and Co-Founder, Superside. Fredrik Olsson Winell, Performance Marketing Manager, Sana Pharma Medical. “Superads is an easy-to-navigate one-stop shop for quick insights into ad performance." https://lnkd.in/dg7BgkuM

WEEKEND READING #2 "In #Data We Do Not #Trust!" Data has a trust problem. While it is arguably an organisation’s most valuable asset, with data-driven companies 23 times more likely to acquire customers (according to the #McKinsey Global Institute), the sheer volume of data now being generated has made it more difficult for decision-makers to place their trust in it. Here are some of the biggest issues impacting businesses when it comes to trust in their data...

WEEKEND READING #1 The ability to anticipate market shifts and understand customer preferences can set a company apart from its competitors. #Predictiveanalytics turns historical data and advanced algorithms into foresight, enabling informed decisions that drive growth and enhance efficiency. Let’s dive into ten impactful ways #dataforecasting can significantly improve your business strategy.... Find out here.

The Emirates World Store integrates cutting-edge smart technologies, including an interactive #selfservice screen for browsing flight options and checking availability, redefining the #travelretail experience. “The new Emirates World Store in Manila is designed to serve as a one-stop shop where customers can explore Emirates’ best-in-class products and services, and provides visitors a glimpse of our onboard #hospitality and excellence, ensuring the bar is set high when it comes to #retail experiences both in the #Philippines and across our global network," said Adnan Kazim, Emirates’ Chief Commercial Officer. https://lnkd.in/dPuvfz3Y