#Qora71_Investments: that’s why we’re super bullish on Halo AI (micro influencers matching to brands and story-driven content generation).
Spent ₹40L on influencer collaborations last quarter. Tracked every single post to purchase. The results upended everything we thought we knew. Our biggest finding? Follower count had ZERO correlation with sales. After analyzing 87 influencer collaborations across three price tiers: ⤵︎ Micro-influencers (10K-50K followers) delivered 4.2X higher ROI ⤵︎ Video content outperformed static posts by 7.3X ⤵︎ Instagram Stories converted better than feed posts ⤵︎ Creator authenticity mattered more than photography quality But the most surprising discovery? Our highest-performing creator had just 12K followers and generated more sales than our top three celebrity collaborations combined. We rebuilt our entire influencer strategy: ↗︎ Shifted from macro to micro creators ↗︎ Developed a "storytelling score" to evaluate content quality ↗︎ Created a performance-based compensation model ↗︎ Built a system to identify genuine product enthusiasm The new approach tripled our influencer ROI while cutting costs by 60%. Big followings create awareness. Authentic enthusiasm drives conversion. Want to know exactly how we evaluate influencers for maximum ROI? Comment "collab" below and I'll share our framework.