The Streaming Lab

The Streaming Lab is launching a new series: "Local MENA stories". Which quote from Philip Rachid resonates with you the most? 👇 1. 𝑆𝑡𝑜𝑟𝑦𝑡𝑒𝑙𝑙𝑖𝑛𝑔 𝑎𝑐𝑡𝑠 𝑎𝑠 𝑎 𝑙𝑖𝑣𝑖𝑛𝑔 𝑎𝑟𝑐ℎ𝑖𝑣𝑒, 𝑒𝑛𝑠𝑢𝑟𝑖𝑛𝑔 𝑓𝑢𝑡𝑢𝑟𝑒 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑜𝑛𝑠 𝑖𝑛ℎ𝑒𝑟𝑖𝑡 𝑡ℎ𝑒 𝑤𝑖𝑠𝑑𝑜𝑚 𝑎𝑛𝑑 𝑖𝑑𝑒𝑛𝑡𝑖𝑡𝑦 𝑜𝑓 𝑡ℎ𝑒𝑖𝑟 𝑎𝑛𝑐𝑒𝑠𝑡𝑜𝑟𝑠” 2. “𝐴𝑠 𝑎𝑛 𝐼𝑟𝑎𝑞𝑖 𝐾𝑢𝑟𝑑𝑖𝑠ℎ 𝐵𝑢𝑙𝑔𝑎𝑟𝑖𝑎𝑛 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑢𝑝 𝑖𝑛 𝐴𝑚𝑠𝑡𝑒𝑟𝑑𝑎𝑚, 𝑖𝑑𝑒𝑛𝑡𝑖𝑡𝑦 ℎ𝑎𝑠 𝑎𝑙𝑤𝑎𝑦𝑠 𝑏𝑒𝑒𝑛 𝑜𝑛𝑒 𝑜𝑓 𝑚𝑦 𝑚𝑎𝑖𝑛 𝑡ℎ𝑒𝑚𝑒𝑠 𝑖𝑛 𝑚𝑦 𝑝𝑟𝑜𝑗𝑒𝑐𝑡𝑠” 3. “𝑊ℎ𝑒𝑛 𝑀𝑖𝑑𝑑𝑙𝑒 𝐸𝑎𝑠𝑡𝑒𝑟𝑛 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑖𝑒𝑠 𝑡𝑒𝑙𝑙 𝑡ℎ𝑒𝑖𝑟 𝑜𝑤𝑛 𝑠𝑡𝑜𝑟𝑖𝑒𝑠, 𝑡ℎ𝑒𝑦 𝑟𝑒𝑐𝑙𝑎𝑖𝑚 𝑡ℎ𝑒𝑖𝑟 𝑛𝑎𝑟𝑟𝑎𝑡𝑖𝑣𝑒𝑠 𝑓𝑟𝑜𝑚 𝑒𝑥𝑡𝑒𝑟𝑛𝑎𝑙 𝑖𝑛𝑡𝑒𝑟𝑝𝑟𝑒𝑡𝑎𝑡𝑖𝑜𝑛𝑠” 4. "𝑇ℎ𝑒 𝑀𝑖𝑑𝑑𝑙𝑒 𝐸𝑎𝑠𝑡’𝑠 𝑑𝑖𝑣𝑒𝑟𝑠𝑖𝑡𝑦 𝑖𝑠 𝑜𝑛𝑒 𝑜𝑓 𝑖𝑡𝑠 𝑔𝑟𝑒𝑎𝑡𝑒𝑠𝑡 𝑎𝑠𝑠𝑒𝑡𝑠, 𝑎𝑛𝑑 𝑠ℎ𝑎𝑟𝑖𝑛𝑔 𝑠𝑡𝑜𝑟𝑖𝑒𝑠 𝑎𝑙𝑙𝑜𝑤𝑠 𝑢𝑠 𝑡𝑜 𝑐𝑒𝑙𝑒𝑏𝑟𝑎𝑡𝑒 𝑡ℎ𝑖𝑠 𝑚𝑢𝑙𝑡𝑖𝑓𝑎𝑐𝑒𝑡𝑒𝑑 𝑖𝑑𝑒𝑛𝑡𝑖𝑡𝑦" 5. “𝐼𝑛 𝑎 𝑟𝑒𝑔𝑖𝑜𝑛 𝑜𝑓𝑡𝑒𝑛 𝑚𝑎𝑟𝑘𝑒𝑑 𝑏𝑦 𝑐𝑜𝑛𝑓𝑙𝑖𝑐𝑡, 𝐹𝑖𝑙𝑚 𝑖𝑠 𝑓𝑜𝑟 𝑚𝑒 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑡𝑜𝑜𝑙 𝑓𝑜𝑟 𝑑𝑖𝑎𝑙𝑜𝑔𝑢𝑒 𝑎𝑛𝑑 𝑝𝑒𝑎𝑐𝑒𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔” 6. “𝑇ℎ𝑒 𝑚𝑦𝑡ℎ𝑠, 𝑡𝑟𝑎𝑑𝑖𝑡𝑖𝑜𝑛𝑠, 𝑎𝑛𝑑 ℎ𝑖𝑠𝑡𝑜𝑟𝑖𝑒𝑠 𝑜𝑓 𝑡ℎ𝑒 𝑀𝑖𝑑𝑑𝑙𝑒 𝐸𝑎𝑠𝑡 𝑎𝑟𝑒 𝑎 𝑡𝑟𝑒𝑎𝑠𝑢𝑟𝑒 𝑡𝑟𝑜𝑣𝑒 𝑜𝑓 𝑖𝑛𝑠𝑝𝑖𝑟𝑎𝑡𝑖𝑜𝑛 𝑓𝑜𝑟 𝑓𝑖𝑙𝑚𝑚𝑎𝑘𝑒𝑟𝑠, 𝑤𝑟𝑖𝑡𝑒𝑟𝑠, 𝑎𝑛𝑑 𝑎𝑟𝑡𝑖𝑠𝑡𝑠” Yann Colléter & Philip Rachid for The Streaming Lab

What’s the one thing that always grabs attention in Indian Streaming? 👇🏻 Clearly LIVE SPORTS! Over the past several weeks, we’ve analyzed India’s sports streaming ecosystem and uncovered an undeniable truth: nothing pulls in eyeballs like live sports. From cricket to kabaddi, and football to wrestling, the competition is fierce, and innovation is driving the game. Here’s what stood out: JioCinema’s Big Bet on Exclusivity: By bagging the digital rights for the IPL and offering free streaming, JioCinema turned the cricket world upside down. The result? Record-breaking viewership and an entirely new era of ad-supported, data-driven streaming. Jio isn’t just building a platform; it’s reshaping how Indians experience live sports. Explore JioCinema’s strategy: https://lnkd.in/dw53D2vj Disney+ Hotstar’s Kabaddi Revolution: With its efforts to mainstream Kabaddi, Disney+ Hotstar has done more than stream a sport—it’s fueled a movement, connecting India’s cultural roots to modern viewership trends. Full analysis here: https://lnkd.in/dYVt2nKx FanCode’s Fan-First Model: By focusing on underserved sports and offering customizable experiences, FanCode is carving a niche for fans who want more than just mainstream cricket. Their focus on accessibility and fan engagement is unlocking new audiences. Their journey here: https://lnkd.in/dGXJQV37 SonyLIV’s Premium Playbook: Whether it’s football with UEFA and La Liga or the ever-popular WWE, SonyLIV has become a go-to for fans of global sports. It’s not just about streaming events—it’s about building passionate communities. Learn more about SonyLIV: https://lnkd.in/dzYeRNjW From free streaming to hyperlocal sports promotion, India’s sports streaming platforms are rewriting the rules of engagement. These players understand one thing well: Live sports don’t just attract eyeballs—they capture hearts. #Streaming #Sports #India #EyeballEconomy #LiveSports Mehtta Ventures Dubai The Streaming Lab

Shahid SVOD base has grown by 68% between Q4 2022 and Q3 2024. Do you know the growth of the global giants over the same period? ↓ Netflix: +22% Prime Video: +17.5% Disney+: -2%. Discover The Streaming Lab latest graphic Insights about the rise of SVOD & AVOD on SHAHID here: https://lnkd.in/de46SG_N

Congratulations to my clients for their wins at the BroadcastPro Awards! Here’s to many more projects in 2025, all with the same mission: Empowering the MENA streaming ecosystem to grow and innovate. Shoutout to all the other winners, you make the MENA streaming industry stronger! And a big thank you to Vijaya Cherian and BroadcastPro Middle East for a fantastic summit with spot-on panels! --- AL SHARQIYA TV 𝗕𝗲𝘀𝘁 𝗦𝘁𝘂𝗱𝗶𝗼 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 DUBAI MEDIA 𝗕𝗲𝘀𝘁 𝗨𝗻𝘀𝗰𝗿𝗶𝗽𝘁𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 - 𝗦𝗵𝗮𝗿𝗸 𝗧𝗮𝗻𝗸 𝗗𝘂𝗯𝗮𝗶 EVISION 𝗖𝗘𝗢 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝗠𝗘𝗡𝗔 𝗧𝗿𝗲𝗻𝗱𝘀𝗲𝘁𝘁𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 STARZPLAY 𝗕𝗘𝗦𝗧 𝗦𝗔𝗔𝗦 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 SMASHI SPORTS 𝗕𝗲𝘀𝘁 𝗦𝗽𝗼𝗿𝘁𝘀 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 STC TV 𝗖𝗧𝗢 𝗢𝗙 𝗧𝗛𝗘 𝗬𝗘𝗔𝗥 𝗕𝗲𝘀𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 OSN 𝗢𝘂𝘁𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲 𝗧𝗩 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗢𝘂𝘁𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗧𝗲𝗰𝗵 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 RISE STUDIOS 𝗕𝗘𝗦𝗧 𝗢𝗧𝗧 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗢𝗳 𝗧𝗵𝗲 𝗬𝗲𝗮𝗿 - 𝗳𝗶𝗰𝘁𝗶𝗼𝗻 SHAHID 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝟮𝟬𝟮𝟰 𝗕𝗲𝘀𝘁 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗢𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗗𝗿𝗮𝗺𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 - 𝗧𝗵𝗮𝗻𝗮𝘄𝗶𝘆𝘆𝗮𝘁 𝗔𝗹-𝗡𝗮𝘀𝗲𝗲𝗺 YANGO PLAY 𝗕𝗲𝘀𝘁 𝗨𝗻𝘀𝗰𝗿𝗶𝗽𝘁𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 - 𝗔𝗹 𝗚𝗵𝗮𝗹𝗲𝗯 𝗚𝗵𝗮𝗹𝗲𝗯 ZEE 𝗕𝗲𝘀𝘁 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗢𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗗𝗿𝗮𝗺𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 - 𝗔𝗴𝗵𝗺𝗲𝗱 𝗔𝘆𝗻𝗮𝘆𝗸 – 𝗖𝗹𝗼𝘀𝗲 𝗬𝗼𝘂𝗿 𝗘𝘆𝗲𝘀

The Streaming Lab new special report is here! BEYOND THE GAME: A Special Report on MENA Sports Streaming. Read here → https://lnkd.in/dz52yzKM

Our latest FAST in MENA Series is out! What's new this October? Single IP, Sitcom and Sports channels from STARZ ON, Shahid and Roya TV. We also started tracking another local platform: Maraya! Read it here: https://lnkd.in/d88RSW9B --- Streaming services covered in our FAST tracker: STARZ ON, Roya TV, Shahid, Samsung TV Plus EMEA, El Shasha (Rotana Media Group), WEYYAK by Zee Entertainment, Awaan (Dubai Media دﺑﻲ ﻟﻠﺈﻋﻼم ), Rotana (Rotana Media Group), ADtv (Abu Dhabi Media (ADM) and Maraya (Sharjah Broadcasting Authority)

What happened yesterday during the second MIPCOM summit: Global FAST & AVOD? Get a full recap from Yann Colléter, our special reporter this week in Cannes ↓ 1. AVOD & FAST Insights - Maria Rua Aguete (Omdia) 2. Scaling Success: Innovative Content Partnerships - David Decker (Warner Bros. Discovery) and Samuel Harowitz (Tubi) 3. Emerging Giants: Tapping into LATAM and APAC Potential - Katrina Kowalski, (Pluto TV) and Ed Love (Samsung TV Plus) 4. Content Strategy and Advertising: The New Rules of Programming - Claudia De Wolff (Vevo), Jonitha Keymoore (FilmRise) and Jennifer Vaux (Roku) 5. Europe’s TV Markets: Adapting to Local Dynamics - Cédric Monnier (OKAST 🇪🇺.TV) and Linette Zaulich (ZDF Studios) Exclusively available on The Streaming Lab: https://lnkd.in/dq36769p

What happened yesterday during the first MIPCOM summit: Applied AI? Get a full recap from Yann Colléter, our special reporter this week in Cannes ↓ 1. The future of Media: generative AI’s transformation of content workflows - Emily Golden (Runway) 2. The emerging state of generative AI in TV & Entertainment - Audrey Schomer (Variety) 3. The new profit engine: revolutionizing Entertainment profitability - Marianne Carpentier (Groupe TF1), Johann Choron (Google), and Damien Viel (Banijay Entertainment) 4. First AI that can automatically translate emotion in video - Jesse Shemen (Papercup) 5. From audience to player: the dawn of interactive streaming - Devo Harris (Adventr) 6. Revolutionizing Entertainment marketing with vertical AI - Jonathan Verk (Social Department) Exclusively available on The Streaming Lab: https://lnkd.in/dTBanW7e

The Streaming Lab will be covering MIPCOM24 directly from the Press Club. We'll focus this week on the 3 main summits: 1. Applied AI 2. Global FAST & AVOD 3. Connected TV First article available here: https://lnkd.in/dXT7iV3G

A new section is now available on The Streaming Lab plaftorm: "Graphic Insights", a new way to decode the future of Streaming in MENA! Read here: https://lnkd.in/d_etSDPj