Smelter is a service that collects, analyzes and helps in making conclusions about your brand and your competitors’ brand position in media and social media. Due to the advanced ML and AI algorithms, a wide spectrum of data analytics is available. For instance: - analysis of brand image in media from different perspectives (e.g. most mentioned by users or needed by you) - analysis of mentions that are coming not only from text source but also from images, videos, audios - analysis of tone in connection to brand - marking the mentions in case of spam or duplicates
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Some pictures from our recent meetup in Mexico City🤩 Our guests had a chance to try out a new social listening feature, make new connections in the industry, and listen to the exciting presentation of Antonio Estrada, CEO of Boosterwise. Thanks to everyone for coming and we can’t wait to see you at our next events!
On this #WorldBookDay, we asked ourselves, What would the most iconic literature characters say about #sociallistening? The answers were fun to read, check them out in the carousel😉👇 And let us know your current favorite reads! 📚
Meet Kevin Vega, Smelter’s Customer Success Manager! 👋 In a short interview, Kevin shared his thoughts on customer success & approach to his work: 1️⃣ Kevin, what’s your personal philosophy about customer success? My personal philosophy about customer success centers on trying to establish a genuine connection with my customers to try to understand their pain points better and make sure to offer appropriate solutions. 2️⃣ What's the most valuable lesson you've learned from working in your role within the tech industry? The most valuable lesson I've learned is the importance of adaptability and continuous learning, digital marketing is an area that’s always expanding and evolving, and being flexible is a must. 3️⃣ What do you love the most about your job? What I love most about my role is the opportunity to solve problems and help customers achieve their goals, while also learning about how multiple segments and industries work. 4️⃣ How do you maintain a healthy work-life balance while working in such a demanding role? I maintain a healthy work-life balance by setting clear boundaries, prioritizing tasks, and making time for rest and personal interests to stay refreshed and effective. Thanks for your time Kevin, and we’re happy to have you on our team!
Social Listening is great for many things, but it’s definitely a game-changer for marketing agencies 👏 Let’s dive into the case of a medium-sized agency to see why → Background: An agency wanted to expand its service portfolio to existing clients while minimizing time spent on manual tasks. Traditional data collection and reporting processes were time-consuming and limited the agency's ability to provide in-depth insights. To overcome the challenges, we could implement Smelter using features like: 1️⃣ Automated regular reports delivered directly to clients via chat 2️⃣ Dashboards providing instant insights into campaign performance and audience sentiment 3️⃣ On-demand analytics with comprehensive reports tailored to the agency’s needs 🚀 Business impact: Expanding service offerings and improving client satisfaction while optimizing their own resource allocation! Discover how Smelter can benefit your agency in a free demo call: https://bit.ly/3HCGuER #sociallistening #marketingagency #digitalmarketing #aitools
5 tips to navigate the AI landscape and avoid the potential risks 🧑💻🔥 Watch Fabrizio Herrera, Smelter’s social insights consultant, explain in this quick video 📹 Try AI marketing today: https://bit.ly/3HCGuER
We got lots of new awesome features in Smelter 🔥 Sharing the latest updates: 1️⃣ Tag Comparison Now, you can compare not just entire projects, but any mix of projects and tags. For instance, you can tag mentions related to your brand and compare them across regions or socio-demographic segments. 2️⃣ Mentions Preview on Main Pages Clicking on charts, word clouds, regions, countries, authors, and sources opens a pop-up window with a preview of mentions. Plus, you can get a summary of selected mentions. 3️⃣ Improved Mention Preview when Creating a Project We've enhanced Smelter for better usability, including an upgraded mention preview. Updates are faster, allowing you to quickly test your input and check mention relevance. Filters now also impact the results. 📍Try them out on our platform: https://bit.ly/3HCGuER
It's #NationalPetDay, and we couldn't resist showing off the cutest members of our team! 🐶🐱 Having your furry friend by your side definitely makes work a lot more enjoyable ❤️ Thanks to Fernanda Ruiz Angel Lopez Martinez Jose Miguel Gonzalez Brenda Colin Natella Imamova for sharing pics of your adorable pets!
How to find your target audience with Smelter? 🤔 ✅ Scroll the carousel for a quick guide! 📍 And visit https://bit.ly/3HCGuER to try it out! #sociallistening #socialmedia #ai #digitalmarketing
Spring is in the air, and we're back with another issue of our Social Spotlight! 🌷 What have been the most important updates in the social media world? Let’s find out: 1️⃣ New report shows X usage is in decline Edison Research has published its annual Infinite Dial report. Based on overall responses, X has seen a 30% decline in interest. 2️⃣ TikTok is expanding its science-based STEM feed to European users The platform will broaden its slate of educational content, with a specific focus on younger users. Users will be able to click on the STEM feed, alongside the For You feed, to access knowledge from respected experts in their fields. The feed will be fact-checked by two independent organizations. 3️⃣ YouTube Adds Members-Only Shorts This new feature will incentivize channel subscriptions, enabling creators to share exclusive short-form content with their paying fans. Creators will be able to select "Members Only" within the upload flow for their Shorts, adding a level of exclusivity to their uploads. 4️⃣ Even more analytics on YouTube YouTube adds new tools to compare your content performance, a new channel display customization option, and streamlined pre-upload checks. For instance, the new audience segments in its "Audience Retention" report will enable channel managers to compare viewer engagement for different audience groups. Smelter is an easy tool to stay in the loop of all social media news. Try it now: https://bit.ly/3HCGuER
Smelter is only as strong as its team 💪🏽 So let us introduce you to our Executive Business Manager, Lucas Calixto, through a quick interview! 1️⃣ Lucas, what’s your personal philosophy about being a successful account executive? Build relationships! Before any sales, there should be a foundation of trust, respect, and understanding of the partner's needs. This sets the stage for honest and effective collaboration. 2️⃣ What's the most valuable lesson you've learned from working in your role within the tech industry? Companies heavily rely on tools to automate their work. Finding a suitable tool within budget constraints is like discovering a gem. So what I have learned is, tools are a great help for fintech companies and they are searching for them all the time. 3️⃣ What do you love the most about your job? The possibility to talk with people from diverse regions, cultures, backgrounds, and perspectives. And in the end, help them with our amazing tool. 4️⃣ How do you maintain a healthy work-life balance while working in a demanding business manager role? Very important question! Usually, every Monday I plan out my week (how many hours I’ll work, my to-do list, the KPIs I must reach). Then, I try to stick to the plan. When I’m off, I try to do things I enjoy that will change my work mindset, such as gym, football, family, friends, TV shows, etc. It was a pleasure chatting with Lucas, and we look forward to introducing our other amazing team members!