R/GA

“A few things in 2025 will become more mainstream — one is custom models. Brands need control. ChatGPT, Midjourney and LLMs out of the box don’t really help tier-one brands deliver experiences for end users, because they need to control the brand identity, the voice, the behaviours, the interactions. Custom models are going to be a step in that direction." – Nick Coronges, Global Chief Technology Officer R/GA. Read more from Nick and other industry leaders in Li Lu and Catherine Wolf's special report, 'The State of AI in the Marketing Industry,' in Digiday here: https://lnkd.in/e6qFCP9T

Happy holidays from all of us at R/GA! Here’s a little treat to mark the occasion. Visit rga.com/cookies for a sweet surprise (while supplies last) – and to see how you can help spread some joy to an organization that has brought so much of it to children around the world.

Congratulations are in order for our team at R/GA EMEA and our clients at Moncler! Their collaboration on 'Moncler City of Genius' was named #1 in  Campaign UK Magazine's 'Top Customer Experiences of 2024' list. The R/GA EMEA team created a digital, immersive experience bringing together figures from the world of fashion, art, cinema, and music. This incredible work directly integrated The City of Genius experience into Moncler's website, allowing visitors to explore a virtual skyline representing the vision of each collaborator's creative 'neighbourhood'. Check out more on this innovative work here: https://lnkd.in/e9nx8y7a

PONOS for the win! Congratulations to our R/GA Japan team and clients at PONOS for winning Silver at Campaign Asia-Pacific's Agency of the Year Awards for 'Best Agency & Marketer Partnership'. We're very proud of this partnership and all the work we've achieved together. Check out some of the work from this partnership here: https://lnkd.in/et4w_GPn

Reddit has always been a tool that can help brands connect meaningfully with engaged communities. Now, banks and financial services are beginning to see why. Our own Meghan (Vincent) Phillips, Managing Director, Client Engagement, CRM & Relationship Design, is quoted in the American Banker article "Like qualitative research without having to pay: A bank's guide to Reddit," where she shares insights on how Reddit can be a valuable tool for understanding customer opinions and trends by utilizing user-generated discussions. Read more in Miriam Cross' piece here: https://lnkd.in/g3uA6Msu

As tech advances and consumer habits change, loyalty isn’t something you can take for granted. So, how do you keep up? You launch Toyota Go – a new customer platform and loyalty program that brings together all of Toyota’s automotive products and services. All designed to create more moments of happiness. Eight years strong and counting in R/GA Australia's partnership with Toyota Motor Corporation Australia – and this is one project we’re especially proud of. Read more about the work here: https://lnkd.in/g2-Ufe8Y

In today’s AI-powered world, there are unprecedented opportunities for brands to stand out — but how? Our very own Tiffany Rolfe (she/her), Global Chair and Chief Creative Officer, took the main stage at Web Summit to discuss just that with her dynamic presentation exploring the future of commerce and creativity: Everything, Everywhere, All at Once. Check out highlights from the presentation below, and visit rga.com/commerce to subscribe for additional thought leadership on this topic.

A massive congratulations to our very own Marcio Oliveira, VP Managing Director, Brazil. Marcio was honored with the prestigious “Client Service of the Year” award at the Best of propmark Awards. Parabéns, Marcio, we are so proud of you and this huge achievement!

In today’s AI-backed environment, responsible design is more important than ever. How can we ensure this powerful tool becomes a positive force for humanity, rather than a detriment to society? Experience Design Director Luke Caish-Sadlek penned a thought-provoking piece for R/GA FutureVision, highlighting a checklist assessment for designers—and people broadly—to reference when creating with AI, to help deliver positive human impact. Below you’ll find the assessment in action, filled out for Founderland Pitch AI Mentor (PAM) - an AI-powered pitching experience for female founders of color, created in partnership with R/GA. Read more on FutureVision here: bit.ly/48Y2nLT

Our very own Nick Coronges, Global Chief Technology Officer, is set to join global leaders in AI, design, and creativity at this years Upscale Conf with his featured keynote, Designing AI for Brands: From Skeuomprophic to AI- Native Experiences. Join him tomorrow, November 19, 9:30 GMT+1. https://lnkd.in/d28c5BTq