The Martin Agency

“Find good people and you find good new business opportunities — and partnerships that endure.” In her recent LBBonline - Little Black Book interview ahead of 4A's ANGLES, Courtney Williams✨, Head of Business Development at Martin reveals how the secret to winning isn’t chasing brands — it’s forging authentic connections and building a reputation that demands attention. Attending ANGLES? Don’t miss Courtney’s panel on December 3rd, where she’ll share how Martin’s bold approach to brand communications and new business is reshaping how to sustainably grow an agency. Read the full article here: https://lnkd.in/e6AcbkyK

Love this simple idea for UScellular from Mark McColey, Zey Masunu and our team The Martin Agency. "...group chats often "serve as hubs for humor, heartfelt moments, and shared connections, the company has transformed these digital exchanges into one-of-a-kind wrapping paper designs." https://lnkd.in/ertA8TVF

Holiday gift giving is hard. But when your wrapping paper is made from your past text exchanges, they can’t help but love whatever’s inside. UScellular Check out the feature on Ad Age by Tim Nudd and Sabrina Sanchez: https://lnkd.in/ekQVcfhk

“The historic tale of the YMCA of the USA ‘may be the greatest story never told,’” Martin CBO Elizabeth Paul, told ADWEEK in Kyle O'Brien’s latest piece. And as their new agency of record, we can’t wait to bring this legendary tale to life. Stay tuned—this is a story worth telling. 🎉 Read more: https://lnkd.in/eNxmaUFD

Humor dominates Super Bowl ads, but why aren’t we laughing year-round? At our recent Comedy Lab event during New York Comedy Festival, speakers Georgie Jeffreys of Uber, film director and producer Peter Berg, and Ralphie Aversa from USA TODAY's Ad Meter shared why humor works—91% of consumers prefer funny ads—and how it drives engagement, brand memory and sales. As WARC’s Ann Marie Kerwin put it, “You have a chance to zig when everyone else is zagging. If everyone is being so logical, why don’t you make them laugh?" Read more in Julia Walker's piece for Campaign US: https://lnkd.in/ez9kHSWt

“My main goal is to advocate for and champion the power of humor in marketing, in the industry, and to give marketers and their partners—be it Martin or other agencies—what they need to take smart risks,” says our CBO Elizabeth Paul in Shahnaz Mahmud’s recent Muse By Clio article. Read more to discover why brand marketer’s anticipate comedy being more critical than ever for meaningful brand storytelling.

Grateful to the Breaking and Entering Media crew for coming out to chat with us and capture the spirit of our Comedy Lab in partnership with the New York Comedy Festival.

We dreamed big — and won big. Our Sleeping Beauties campaign for Unisom just claimed Gold for Social Media Campaign of the Year at the Ad Age and Modern Healthcare 2024 Healthcare Marketing Impact Awards! Partnering with the brilliant Christian Siriano, we turned heads during fashion's biggest night with dreamlike gowns, a bold activation and a campaign that captured 5.5M+ impressions and drove a 47% boost in brand awareness. A huge shoutout to the Unisom team, Siriano and everyone who made this moment unforgettable. Read more from Ad Age's Gillian Follett: https://lnkd.in/dvgW_6dW

Only 2 days left until “Comedy Lab: A Playbook for Marketers,” our exclusive event in partnership with the New York Comedy Festival! Tickets are almost gone, so secure your spot while spaces are still available! This event brings together top marketers from Uber, OREO, eos Products, USA TODAY Ad Meter, WARC x Cannes Lions International Festival of Creativity, The Daily Show and more to explore how laughter can transform brands and build stronger connections with audiences. Join us for insights from industry leaders and the comedic minds who know humor best.   🗓️ Nov 13, 12-4 PM 📍 Hard Rock Hotel New York Don’t miss out — tap the link to reserve your ticket now! https://lnkd.in/ekUdF2Rd Caroline Hirsch (NY Comedy Festival), Soyoung Kang (eos Products), Luana Bumachar (Solo Brands), Matt Bruhn (OLIPOP PBC), Eugenia Zalis (OREO), Ralphie Aversa (USA TODAY), Kerry Benson (Kantar), Peter Berg, Danny Robinson (Martin), Elizabeth Paul (Martin), Matt Owens (System1), Georgie Jeffreys (Uber), David Rosenberg (Brand Up Comedy), Ann Marie Kerwin (WARC), Rob Gregory (NY Comedy Festival)

If mice could leave nasty, anonymous LinkedIn comments about our latest work for Tomcat, they would. But they can’t. Because they’re dead. Read more about our latest work in this Ad Age piece from Tim Nudd: https://lnkd.in/eps3m23G