Adverity

🔵 👀 What is MMM? In our latest fireside chat with Mark Debenham, VP Growth Marketing & Marketing Ops at Adverity, and Kristin Wozniak, Data & Insights Lead (North America) at Labelium, we explored the challenges of Marketing Mix Modeling and shared tips for success. Not familiar with MMM? 🤔 No worries, we’ve got you covered! MMM, or Marketing Mix Modeling (sometimes also called Market Mix Modeling or Media Mix Modeling) is a method for measuring the performance of different marketing channels using aggregated data. While methods such as attribution modeling take a bottom-up approach, analyzing how different channels and campaigns contribute to sales at an individual user level, MMM uses statistical modeling to find correlations between marketing investments and returns at a macro level. Did you miss our session? Check out our full conversation here: https://lnkd.in/dDxdnqic xx-mmmx #MarketingMixModeling #MMMExplained #DataDrivenMarketing

𝘎𝘶𝘦𝘴𝘴 𝘸𝘩𝘰'𝘴 𝘣𝘢𝘤𝘬 🙈? Season 3 of The Undiscovered Metric has arrived! 📊🎙️Kicking off the season, we’re diving into Retail Media: The Golden Age of Customer-Centric Advertising 🛒 ✨ This episode features Sarah Mansfield, former VP of Global Media at Unilever and founder of Barcarolle consultancy. Sarah discusses the rise of retail media and shares: 🔑 How brands can influence shoppers right at the point of purchase 📊 Why incrementality is the overlooked metric marketers need to prioritize 🧩 How to integrate retail media into full-funnel strategies for maximum impact 💡 Her key takeaway: Don’t get lost in the data—focus on what drives real impact. Ready to explore the golden age of retail media? Learn more in our latest episode 👉 https://lnkd.in/eM8dY5NG xx-ums3 #marketingtips #retailmarketing

📢 ✨ Just 1 day to go! Don't miss our fireside chat tomorrow, January 22, at 3 pm GMT / 10 am EST, as we team up with Labelium to share expert insights on overcoming common MMM hurdles and setting your campaigns up for success. Sign up here: https://lnkd.in/e3WR_JXN 👥 Meet the speakers: Mark Debenham | VP Growth Marketing & Marketing Ops, Adverity Kristin Wozniak | Data & Insights Lead (North America), Labelium What’s on the agenda? 🔹 Common challenges and misconceptions when starting a MMM project 🔹 Key data and business considerations to minimize risks and ensure long-term success 🔹 Expectation setting around data requirements and resource availability 🔹 Tips to elevate and futureproof your MMM See you soon! 😎 xx-mmmx #MMMInsights #marketingtips

Our biggest "ick"? 🤢 Siloed data. In 2025, it’s about real connections.❤️ 📊 But how do we find them? (Don’t worry, we’ve got you covered 🫂 ) When the right data isn’t accessible to the people who need it, teams can fall into silos, reports may contradict each other, and decisions risk being based on incomplete information. These challenges don’t just slow businesses down—they can jeopardize entire strategies. This is where 𝗱𝗮𝘁𝗮 𝗱𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 tools come in. These tools are designed to provide secure and reliable access to data across an organization, breaking down silos and enabling smarter, more informed decision-making. In our latest blog, we explore the top platforms for 2025 and the unique features that set them apart. Key considerations for evaluating tools include: 🔹 Ease of use: How intuitive is the platform for non-technical users? 🔹 Integration capabilities: Can it seamlessly connect to your existing tech stack? 🔹 Scalability: Will it grow with your organization’s expanding data needs? 🔹 Governance: Does it provide features like role-based access and compliance support to ensure data security and trustworthiness? Explore here: https://lnkd.in/eQUgTaZ4 xx-dade

𝘔𝘔𝘔 😋 Ready to dig into some 𝙩𝙖𝙨𝙩𝙮 insights? Marketing Mix Models (MMMs) are powerful tools for maximizing campaign ROI, but misaligned and non-scalable data processes can hold them back from their true potential. We're here to help ⤵️ Surprise! We are hosting a fireside chat with our friends at Labelium, a digital strategy agency, to discuss what you need for MMM success. Join Mark Debenham, VP of Growth Marketing and Marketing Operations at Adverity, and Kristin Wozniak, Data and Insights Lead (North America) at Labelium, to discover how to overcome hurdles, scale with confidence, and drive success in your MMM long after launch. Learn with us on January 22 at 3 pm GMT / 10 am EST as we discuss: 🔹 Common challenges and misconceptions when starting a MMM project 🔹 Key data and business considerations to minimize risks and ensure long-term success 🔹 Expectation setting around data requirements and resource availability 🔹 Tips to elevate and futureproof your MMM 🔗 Register now to secure your spot: https://lnkd.in/e3WR_JXN xx-misc

When your data clicks, your traffic 𝘀𝘁𝗶𝗰𝗸𝘀 ( lol 😏 we love a good rhyme ) For DPG Media Nederland, managing SEO data across 125 brands wasn’t easy. Manual processes and disconnected tools meant inefficiencies, incomplete insights, and limited progress. By partnering with Adverity, they achieved: 🔹 860+ hours saved annually on SEO reporting after automating data integration and reporting processes. 🔹 68% increase in organic web traffic thanks to time savings and additional SEO resources. 🔹 Improved data accuracy and consistency, leading to more reliable insights and stronger team buy-in "Before Adverity, we used a combination of manual processes and various standalone tools for data collection, analysis, and reporting. This created limited, inconsistent reports, and we struggled to gain comprehensive insights from our data." - Simme Volkers, Head of SEO, DPG Media Learn more here: https://lnkd.in/esfxzb2U #marketingtips #dataintegration #customersuccess xx-misc

Balance is key, and (𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦!) it also applies to your marketing data. 📊📈 We're here to show you 𝗵𝗼𝘄. 🙂↕️ ⤵️ When it comes to successfully managing marketing data, finding harmony between data governance and data democratization is essential for ensuring secure, accessible, and quality data. ✔️ Data governance creates the structure, rules, and processes to ensure your data is secure, accurate, and compliant. ✔️ Data democratization empowers teams to access and use data independently, enabling faster and smarter decision-making. So, why is balance the key? 🚫 Without governance, democratization can lead to data chaos. Without rules and structure, data can become inaccurate, inconsistent, or insecure, causing confusion and mistrust. 🚫 Without democratization, governance can create bottlenecks. When data access is restricted, teams become dependent on a few key individuals, slowing down decision-making and diminishing the value of the data. When ✨ balanced ✨, data governance and democratization work together to ensure data is both accessible and trustworthy. It enables organizations to make informed, timely decisions while maintaining data security, quality, and compliance. Learn more in our latest blog here: https://lnkd.in/eveQwAeN xx-dade

Who cares about data democratization? 🙄 💅 𝘞𝘦 𝘥𝘰! You should too. Here’s why... ⤵️ As we look ahead in 2️⃣ 0️⃣ 2️⃣ 5️⃣ , there’s no denying the buzz around technologies like generative AI. But quietly gaining traction is a transformative topic that will reshape how marketing teams operate: data democratization. Why it matters: 🌟 Empowering everyone: Marketers and non-technical users can access data directly, thanks to AI-powered tools. No IT bottlenecks. No delays. 🌟 Breaking down silos: Unified data platforms are ending the era of disconnected systems, fostering better collaboration between teams like marketing and sales. 🌟 Making smarter decisions: With real-time, high-quality data, teams on the front lines can innovate, act faster, and align their strategies with business goals. In 2025, success will hinge on accessible, reliable data for everyone. Learn more with Fabio De Bernardi here: https://lnkd.in/eSHiuaFn xx-dade #marketingtips #2025marketingtrends

More data, more p̶r̶o̶b̶l̶e̶m̶s̶ opportunities 📊✨ Scaling a business while managing a growing client base isn’t easy—especially when data processes can’t keep up. Whether you choose to build your own data infrastructure or buy a ready-made solution, both paths bring unique challenges. Wavemaker faced this challenge head-on by partnering with us to eliminate manual tasks, automate quality checks, and integrate seamless APIs, to achieve: ✨ Sharper insights delivered faster ✨ 30% improvement in data accuracy ✨ Effortless scaling across hundreds of APIs Success lies in mastering the data journey—whether you build or buy. Both options have the potential to transform your business. Learn more here: https://lnkd.in/eVF47pKA xx-bvsb

Manual data wrangling? That’s sooo 2024. 🙄 (✨ Rise & shine it's 2025✨) As marketers step into the new year, success hinges on having a data pipeline that scales seamlessly and can handle future growth in the fast-evolving martech and ad tech landscape. Whether you choose to build or buy, managing and scaling your pipeline effectively will be crucial to unlocking smarter insights and making data-driven decisions. Here’s how to evaluate your Build vs. Buy decision 📊 ⤵️ : 🛠️ Building: - Do you have the internal resources and expertise to build a scalable pipeline that grows with your data needs? - Can your solution handle increasing volumes of data and evolving marketing strategies without bottlenecks? - Have you considered the long-term development costs, scalability, and ongoing maintenance? 🛍️ Buying: - Will a commercial product support your current needs and grow with you as your data demands increase? - How adaptable is it to handle complex integrations and future shifts in marketing trends? - Does the vendor offer continuous updates and support to ensure your pipeline remains efficient as you scale? Whether you build or buy, a scalable, future-proof data pipeline is essential for managing growth in 2025. Want to learn more? Start mastering your data management here: https://lnkd.in/eDgNMZmV xx-bvsb