Team Marketing, Branding, und Retailing an der Universität Innsbruck

🎄 Christmas comes early this year for our IMS community! Our present? Two insightful excursions in December, perfect for gathering fresh input to share at any Christmas party. 🎁 🗓 02.12.2024 – Excursion to the Markt Halle Innsbruck Join Petra Mariner for an immersive exploration into multisensory marketing. Learn how engaging all senses can attract and captivate customers in a retail environment and experience firsthand how the Market Hall utilizes multisensory elements to create compelling shopping experiences. 🛍️ 🗓 09.12.2024 – Excursion to Adler Lacke Bernd Pichler, Ulli Bachmann, and Christoph Müller will offer exclusive insights into Adler Lacke in Schwaz under the motto "Innovative Color Flows in Our Veins." Discover how innovation and creativity drive their approach to paints and coatings, and learn about their strategies in product development and branding. 🎨 Don't miss this unique opportunity to learn about multisensory marketing and innovative product development. Register now at Retail-Lab-Marketing@uibk.ac.at. 📧 #IMSCommunity #MultisensoryMarketing #RetailExperience #Innovation #ProductDevelopment #AdlerLacke #MarktHalleInnsbruck #ProfessionalDevelopment #Networking #ChristmasPresents

🛒 Quiz results are in! Drumroll, please… 🥁 💡 The correct answers are both the 𝗵𝗼𝗿𝗶𝘇𝗼𝗻𝘁𝗮𝗹 𝗺𝗶𝗱𝗱𝗹𝗲 𝗼𝗳 𝗮 𝘀𝗵𝗲𝗹𝗳 and 𝘀𝗵𝗲𝗹𝘃𝗲𝘀 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗼𝗳 𝗮𝗻 𝗮𝗶𝘀𝗹𝗲! Surprisingly, the idea that products at eye level grab the most attention is a myth. Thanks to modern eye-tracking research 👀, we now know that shelf space at chest height can literally be called a "bestseller position." 🛒 Want to dive deeper into the fascinating science of shopper attention? Check out the research by Mathias Streicher, Zachary Estes, and Oliver Büttner here: 👉🏼

🧠 Quiz Alert! Are you ready to test your knowledge? 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Which shelf position in a supermarket grabs the most attention? 💡 Cast your vote now by clicking your answer below, and stay tuned— next 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 we will reveal the correct answer. But that’s not all! Along with the answer, we will share a research paper from our department that dives into this very topic. 📚 Let’s see how many of you can spot the right answer— vote now and tag a friend to join in! 📲 #Quiz #SupermarketInsights #UIBK #UniversitätInnsbruck #KnowledgeSharing

✨ Spotlight Series: Favorite Research Projects 📝 ✨ Have you ever wondered why we sometimes don’t make sustainable choices, even when we care deeply about the planet? 🌍 Liane Scholten certainly has — and even developed her favorite research project from this question. In her project with Mathias Streicher, Liane dives into the motivational conflicts that arise under fatigue and how they relate to sustainable consumption. This study examines the difference between want-to versus have-to motivations, as they could be key to sustaining green behaviors—even when worn out. 🧠💡 Liane’s passion for this project stems from her interest in consumer psychology and desire to facilitate greener consumption. By understanding how motivation affects sustainable decisions in moments of exhaustion, she aims to develop strategies that help people stick to their green goals. 🌱 What helps you prioritize sustainability in your own consumption choices? 💬 #SustainableChoices #FavoriteResearchProjects #MotivationScience #GreenBehavior #PhDResearch #SpotlightSeries

🎧 Tune In This Weekend: A Podcast Recommendation from Our Team! 🎙️ On a wonderful summer evening this past summer, our team member Ramona Riehle had the opportunity to discuss her joint research project with Stephanie Kogler on the fascination with true crime podcasts with Andreas Sator, the host of the Austrian podcast "Erklär mir die Welt." The recording took place in the courtyard of the Volkskundemuseum Wien during the summer festival of the Wiener Medieninitiative, attended by around 400 visitors. 🎬 ▶️ The resulting podcast episode (in German), where Andreas and Ramona delve into the intrigue of true crime, is now available on Spotify and Apple Podcasts, and the corresponding video recording can be viewed on YouTube: https://buff.ly/40DrjGw 📸 Karo Pernegger Fotografie #Podcast #TrueCrime #UIBK #UniversitätInnsbruck #Research #WienerMedieninitiative

🎩 Hats off to our faculty members at the faculty event, “Valuing Transitions,” ("Übergänge wertschätzen") on Wednesday! 👏 This event marked a significant transition, with some esteemed colleagues celebrating their retirement and others achieving habilitation milestones. It was - in our humble opinion - an inspiring afternoon, where we honored academic contributions and new beginnings. ✨ A special mention goes to Andreas Plank from our Marketing Team, who earned his habilitation and presented his impactful work, "Free Lunch, Structural Violence, and Normalization: A Neo-Gramscian Analysis of Food Waste and Dumpster Diving." 🌱🍞 By rethinking food waste and dumpster diving through a neo-Gramscian framework, Andreas Plank questions if our current systems truly address the root causes of food waste... Curious? 📃➡️ https://buff.ly/4fd6juz #FacultyEvent #MarketingTeam #ManagementMarketing #Habilitation #Research #UniversitätInnsbruck

Not ready for KNOW-vember? 🤓 No worries – we’ve got you covered with insightful guest lectures coming up next month! These industry experts will share valuable insights in our courses: 🗓 04.11.2024, 'Ethics in Marketing' course – Melanie Bartos (PR University of Innsbruck) will showcase her contemporary approach to science communication, sharing insights on podcast design, marketing, and impact to guide creators in producing their own podcasts. 🎙️ 🗓 11.11.2024, 'Retail Management' course – Thomas Kugener (das Spielvolk) will delve into rethinking event culture and creating impactful and engaging experiences for diverse audiences. 🎪 🗓 11.11.2024, 'Ethics in Marketing' course – Adi Huber (Sharkproject Austria) will explore shark conservation efforts, discussing how protection, education, and cooperation missions can inspire ethical marketing practices. 🦈 🗓 18.11.2024, 'Strategic Marketing and Branding' course – Wolfgang Wiefler (Tyrolit) will explore strategies for building strong brands in the global construction industry, sharing insights on creating lasting impact in business markets. 🏗️ 🗓 22.11.2024, 'Strategic Marketing and Branding' course – Hubert Eiter (Pure/Aquipa) will discuss brand repositioning, illustrating how PURE evolved to meet changing market demands and connect with new audiences. 🔄 🗓 25.11.2024, 'Retail Management' course – Claudio Blassnig (Gloryfy) will demonstrate the power of resilience in design, sharing how innovation and quality drive their journey in crafting durable, high-performance eyewear. 🕶️ A big thank you to our guest speakers for bringing practical perspectives to our courses! 🏬 Want to join? Register now at hello@innsbruck-marketing-society.org or on the Innsbruck Marketing Society website: https://buff.ly/3AebaMM 🔗 #EthicsInMarketing #RetailManagement #StrategicMarketing #GuestLecture #Innovation #EventCulture #Design #Knowvember #ProfessionalDevelopment #Education #Podcasting #ScienceCommunication #SharkConservation #BrandStrategy #EyewearDesign

Once again, our students discovered the unbreakable value of practical insights! 🧠 Last week, we had the pleasure of welcoming gloryfy unbreakable eyewear's co-CEO, Maximilian Egger, to our introductory marketing course. The impressive success story of the "unkaputtbaren" unbreakable glasses — built on thoughtful segmentation, distinctive value propositions, and consistent implementation across all touchpoints — captivated our students. 🎯 An in-depth discussion on strategic success factors, authentic influencers, and the added value of brick-and-mortar partners in an omnichannel distribution strategy rounded out the morning. 🏬🔄 Thank you, Maximilian, for sharing these valuable insights! 🙌 #UnbreakableInsights #Gloryfy #WutscherOptik #PracticalLearning #OmnichannelStrategy #StudentEngagement #MarketingEducation

Here’s one way to enlighten yourself next week 💡✨ Join our excursion to EGLO Leuchten and dive into the fascinating world of lighting design! During this exclusive tour, Manuel Reinalter will guide us through the innovation and craftsmanship behind EGLO's cutting-edge solutions, showing us how to design and experience light. 🌟 Don’t miss this unique opportunity to learn from a local industry leader! Register now at Retail-Lab-Marketing@uibk.ac.at 📧 #LightingDesign #EGLOLeuchten #RetailLab #InnovationInLight #ExperienceDesign #IndustryExcursion