viesure innovation center GmbH

Empowering Digital Marketing with AI 🚀 Last week, we hosted our Group-wide Digital Marketing Workshop, and what an incredible day it was! The session, organized by Verena Schobesberger and Sabrina Höller from VIG's CO³ team, brought together our Marketing community, AI insights & innovation, and even some furry friends 🐾 with office dogs and home office cats making cameos! 💡 Group cases from local VIG companies featured inspiring and fun keynotes given by: ▶️ Elene Margishvili from IRAO - Vienna Insurance Group 🇬🇪 about "Content Creation for Lead Generation" ▶️ Przemysław Pepla from Beesafe sp. z o.o. 🇵🇱: "AI in Content Marketing" ▶️ Silvia Köry from our corporate start-up viesure innovation center GmbH 🇦🇹 presented "Digital Innovations: Use Case Examples" ▶️ David Starinsky from KOOPERATIVA poisťovňa, a. s. VIG 🇸🇰 shared best practices on "AI in Ad Production" ▶️ Karin Kafesie, Head of CO³ introduced Carsten Dehner, Head of Data & Analytics, who is driving our Group-wide AI topics and spoke about the upcoming plans. 🙏 A big thank you to our external guests: ▶️ Tobias Friesenbichler from Google, who shared AI Hacks for Google and YouTube Ads ▶️ Bettina Binder from Businessbrain, who shared her insights for AI in Marketing in the insurance industry ▶️ Lukas Hetzendorfer for the excellent moderation! A heartfelt thank you to our speakers for bringing their expertise and insights. And a big round of applause for all participants who engaged and contributed to vibrant discussions and collaborative spirit. 👏   ✨ The workshop was a testament to how AI is not just a tool but a game-changer for digital marketing – from creative content to strategic ad production, the potential is immense.   Let's keep the dialogue going! 🗨️ #AI #DigitalMarketing #Innovation #VIG #Collaboration

🚀  2,000+ Women Strong at Google Cloud Launchpad for Women EMEA! 🚀 The energy is electric here at the first-ever Google Cloud Launchpad for Women EMEA event! We're joined by thousands of incredible women from our Google Cloud customer base, all eager to level up their cloud skills. From CTOs to project managers, and developers to engineers, this diverse group is diving deep into Cloud Digital Leader hands-on training led by the amazing team at Datatonic, 9X Google Cloud Services Partner of the Year winner 👩💻 Curious what the attendees are learning? ⭐ Insights into Google Cloud products and solutions that can transform your organization. ⭐ Knowledge on how to leverage cloud technology and data for innovation. ⭐ Strategies for modernizing infrastructure and applications with Google Cloud. We're also hearing uplifting stories from a panel of brilliant female executives at Google Cloud, moderated by the wonderful Stephanie Fresson. The passion, drive, and talent in this room is truly inspiring. It's an honor to be a part of this movement and witness the growing power of women in tech! Learn more about the event: https://lnkd.in/duSEFS5w #GoogleCloud #WomenInTech #STEMWomen #WomenInSTEM #WomenInCloud #InclusionMatters #Cloud

Der gestrige Cross Industry Erfahrungsaustausch zu den Themen „Innovation der Innovation“ und „Exnovation – die vernachlässigte Kehrseite der Innovation“, den wir gemeinsam mit dem next-incubator der Energie Steiermark AG veranstalten durften, führten uns am 18. September 2024 in den UNICORN Startup & Innovation Hub der Universität Graz.   Hier einige Aussagen und Take-Aways dieses spannenden Tages:   „Innovation der Innovation“ by Julian Eberling /Lead Innovation -           Wandel passiert leichter durch Komfort, weniger durch Verbote -           Nachhaltigkeit funktioniert, wenn sie einfach ist -           Innovationsmanagement hat eine große Verantwortung -           Aufgabe der Innovation: Antworten für die Zukunft zu finden -           Trend: End of Jobs – bis 2050 wird es die Art zu Arbeiten von heute nicht mehr geben -           Neue Technologien wie AI können helfen, letztlich muss der Mensch über die Strategie und was wichtig ist entscheiden   „Exnovation“ by Dr. Gudrun Töpfer/Wechselwerk -           Menschen neigen dazu, bei Problemen etwas zu ergänzen, nicht etwas wegzulassen -           Innovation ist positiv besetzt und wird mit Forschung und Fortschritt gleichgesetzt -           Innovation im Sinne der Nachhaltigkeit kritisch betrachten -           Begrenzte Ressourcen brauchen eine klare Strategie und Visionen -           Wichtig bei Exnovation: eine „Kultur des Abschieds“   Wir bedanken uns recht herzlich bei Thomas Wiedner /Head of next incubator, Mathias Schaffer/next incubator und Kloibhofer-Krampl Christa/next incubator für die Gastfreundschaft und Organisation, den Vortragenden für ihre Inputs sowie den Workshop Hosts Viktoria Ilger/AVL, Helmut Woeginger und Oliver Jantschner/beide ANDRITZ und hannes meixner/ RLB Steiermark.  #nextincubator, #innoxnetwork