XroadMedia

What trends are going to shape 2025? We’ve taken a look into the crystal ball and summarized what we think will be dominating and creating opportunities for both providers and subscribers. Here are some of our key themes for this year: 🌟 AI will still dominate  🌟 Hyper-personalized content is key 🌟 Engaging subscribers like sport fans 🌟 More business model innovation to tackle the blurry landscape Learn more in our latest blog https://lnkd.in/ewpSy2_X     #trends #AI #userexperience #mediaandentertainment

Enhanced user experiences is one of the key differentiators to stand out from the crowd. But to ensure that a service can scale and grow whilst serving customers, services need to find the right solution for them. Rigid, one-size-fits-all approaches just don't cut it anymore. When personalization is flexible, teams can move faster, collaborate better and keep viewers hooked. For product, marketing and content teams, it’s important that a solution not only delivers hyper-personalized experiences but also works for their workflows and is flexible for their business needs and goals. Discover why we’re a great fit for media companies like NLZIET here - https://lnkd.in/e9qRYgZU #personalization #userexperience #mediaandentertainment

The Gracenote State of Play Report found that 36% of streaming users say that their preferred user experience has a significant impact on which service they ultimately subscribe to. When the market is crowded the biggest challenge is keeping subscribers within your service. One of the best strategies to do this is personalization. Discover the ways that we are improving user experiences with tailored recommendations, personalized notifications, targeted ads, relevant upsell offers and more. https://lnkd.in/esMarRAx #userengagement #userexperience #personalization

According to Nielsen, 63% of streaming viewers say they subscribe to streaming services to watch older TV shows and movies. Subscribers love nostalgic content. When users come for certain content, it’s important that users stick around and not hop between services. To do this, you need to ensure they discover other new content they will love. Find out how we help streaming services improve their discoverability and keep their users engaged - https://lnkd.in/eWqtxWi5 #OTT #nostalgia #userengagement

Happy 2025 from XroadMedia! We hope you have a successful and joyful year. If you’re prioritizing your user experience this year, get in touch with our team we’d love to chat with you about how to enhance your personalized experiences beyond the UI. Contact us - sales@xroadmedia.com

Happy Holidays from the whole XroadMedia Team! We wish you a joyful celebration with your friends and family. #christmas #holidays

It’s officially National Christmas Movie Day. So, what classic are you starting with? Make sure you get all of your users’ festive favorites right at their fingertips for a Christmas binge - best experienced in personalized playlists or channels based on users’ preferences. Discover how you can power personalized experiences so your viewers can always find what to watch next. https://lnkd.in/ehb8qF-C With our flexible solution, your editorial team can always be ready for certain campaigns, but they will always be tailored to your viewers' preferences.  #personalization #christmasfilms #recommendations

In both of our Vienna and London offices, we’ve been rounding up the year with our Christmas meals and it even got competitive with some mini golf between the UK team. 🌟 Thank you, team XroadMedia, for a great year! 🌟

Are your home pages truly engaging? At the start of 2024, we shared some of our thoughts about how you can improve your OTT pages. Have you implemented any this year? Dive into the blog to discover actionable tips for sprucing up your OTT pages with personalized recommendations and dynamic content strategies. Get in touch if you want to know how to implement these easily with our innovative personalization solution that enhances your pages and keeps your users engaged. https://lnkd.in/dm_a-hb5  #personalization #OTT #userengagement

We’re looking forward to attending the Adwanted Events 'The Future of TV Advertising Global' in London this week! Excited to hear some insights from the market leaders on one of the hottest topics in the industry right now. If you’re attending tomorrow, catch up with Samuel Sweet to discuss how to create tailored advertisement experiences that will keep your users engaged. Learn how our solution powers personalized ads by being the decision engine, translating entertainment information into relevant ad taxonomies. See you there!  #AdWantedEvents #targetedadvertisements #personalization