AFFINITY Group

Marketing effectiveness is on the decline. Have we got your attention?    In this edition of OutThink, Senior Strategist Caspar Yuill, back from speaking at the IPA (Institute of Practitioners in Advertising) Effectiveness Conference, dives into why it’s more important than ever to take a strategic and informed approach to growth acceleration.     We also examine the WordPress saga and what the escalations mean for websites worldwide, explore Dove’s compelling Thriving Through Menopause campaign, and get spooky with the Dark Patterns ‘Hall of Shame’.     #GrowthAccelerator #PotentialRealised #OutThink 

Very excited to see the announcement our very latest Bright Sparks Carmen Campbell and Bill Luu celebrated by Mediaweek Australia. What a crack team, truly supersizing our strategic and media capabilities, we feel spoiled to have the addition of your immense talent and wealth of experience to our already brilliant team of business growth experts. Thanks #mediaweek and welcome Carmen and Billy! https://lnkd.in/gJ3xFfkx

Bill Luu – better known as Billy – is an absolute firebrand when it comes to championing the potential of media to drive competitive advantage and brand growth through strategic thinking and excellence in implementation. All great reasons to celebrate having Billy as part of our team in the role of Group Media Lead. Welcome aboard Billy, our client partners are already benefitting from your commitment to their growth.   #PotentialRealised #GrowthAccelerator #MediaLeadership #TeamAffinity   

This week saw our final Executive Connect event for 2024 - Media edition “Not all that glitters is gold”. Another sensational session thanks to all the right ingredients - a room full of talented industry leaders willing to speak their mind, another exceptional Nobu Sydney experience, and plenty of provocation thanks to our guest speaker Liam Loan-Lack.   Tackling some sacred cows of #ROAS, #attribution, #MMM, #ESOV and more – it was both a cathartic and enlightening conversation, demonstrating how many of our challenges are universal.   A huge thank you to Sunny James Wood, Aimee Cutajar, Laura Pashby, Polly Blenkinship, Bea Nano, Kath O'Shea, Jade Lish, Justine von Reibnitz, Stephanie Christopher, Charlotte Jones & Michelle Rowling for being so open and engaging, we learned a lot too. Props to Carmen Campbell, Bill Luu and Luke Brown, Angela Smith – what a great event!   DM Luke Brown if you’d like to join the invite list for 2025   #ExecutiveConnection #MediaGrowth #NobuSydney

Epic result Ange! We’re so happy to see you achieve recognition at #25 on the Agency Power List – onwards and upwards! Well done and congrats to all on making the top 50.   #mediaagency50 #mediaweek #potentialrealised

What a fantastic night! Once again, it was so rewarding to bring together a roomful of smart and successful business leaders to talk about the impact the upcoming changes to privacy legislation will have on their business. And the big takeaway – start getting compliance-ready now. Delay at your own peril. Thanks to Clint Fillipou, Principle Partner of Anisimoff Legal, as our expert speaker, and of course our guests, Lucia G., Louise Rathbone, Adele Coswello, Renee Kraus, Riley Roberts, Grayson Killen, Mandy Eyles, Jack Turner for contributing to a wonderful night. Please DM Angela Smith if you’re keen to attend our next event in February ‘25 #ExecutiveConnectionDinner #PrivacyLegislation #NobuSydney

We’re hyped to announce Nathan Sullivan has been promoted to become a Media Manager! 🎉 Since joining AFFINITY as a Senior Media Executive, Nathan has shown incredible drive to learn, grow, and support our clients’ success. His dedication to grow his craft has made a real impact on our team and the work we do together. #GrowthAccelerator #PotentialRealised #BrightSpark 

In some exciting news, AFFINITY Group CEO, Luke Brown, has been named an Honorary Industry Fellow by UTS Business School.   As a leader in creative, progressive and innovative thinking, the synergies between AFFINITY Group, Luke and UTS Business School make so much sense. We’re looking forward to seeing how their collaboration will help build better business practice for the future.    Carl Rhodes Kathy Walsh Chris bajada Natalina Zlatevska Jochen Schweitzer #PotentialRealised #GrowthAccelerator 

Big news from AFFINITY … we’re importing Silver fresh from Monday night’s IPA (Institute of Practitioners in Advertising) Effectiveness Awards back home to Australia. Our latest metal will join our existing Gold, two Silvers and three Special Awards making us the only Australian company with 7 IPA Effectiveness Award wins.   We were in the company of the best of the best - large campaigns by well-known brands making sizeable brand investments: think Guinness, Mondelez, Specsavers, you get the idea. But we proved you don’t need millions to make millions. Sometimes all it takes is the humblest medium – the text message.   Congratulations to all the winners and thank you to the IPA (Institute of Practitioners in Advertising) and hardworking judges for making these the most rigorous of all effectiveness competitions.   #PotentialRealised #GrowthAccelerator #IPAEffectivenessAwards

Today marks 365 days since our wonderful Delivery Lead, Laura Grace McClintock, first brought her many talents to AFFINITY.    An accomplished photographer, murder-mystery-podcast-lover, and constant pop of colour in the office. (Both in personality and in her sartorial style.) Thanks Laura for bringing so much to our culture and delivering growth for our clients. Here’s to many more great years!    #PotentialRealised #GrowthAccelerator