AG-UP Services Pty Ltd

We're blessed to have so many outstanding Australian Universities providing support and interest in Australian Agriculture. Far too many Unis to start listing here! However, their commitment is just one example indicating there's a FUTURE for AUSTRALIAN AGRICULTURE and there are CAREERS AHEAD for those that want to chase their dreams!!! If you know any High School students with an interest in AgTech, Robotics, Farm Machinery, Soils, and other Agricultural/Engineering aspects more generally - below are a couple of pages from just one quality Australian University to whet their appetite and start exploring their Tertiary Education opportunities... USQ - Centre for Agricultural Engineering (a range of courses available): https://lnkd.in/gyrTxmDx USQ - their new "BATMAN" degree: https://lnkd.in/g4ge_Xnc

Another great event! Lots of insights, learning and thought provoking panel sessions. Loads of valuable connections, conversations and exciting Technology to explore... Thanks and huge shoutout to DAF and the Office of QLD's Chief Entrepreneur for the opportunity to be here - really appreciate it. Looking forward to seeing old friends and making new connections next year at evokeAG 2025 in Brisbane!!!

AgriFutures evokeAG 2024 held in Perth, Western Australia. Feels like agritech is getting real traction. My key takeaways from this massive event: 1. There's a huge amount of noise in this space now. The imperative for tech providers to be able to communicate how well they understand the problems and how their solution addresses is critical. There's still loads of amazing start-ups that aren't pitching effectively IMO. 2. For producers in particular, integration of a range of tech across all facets of the business is a challenge. Solutions are fragmented. 3. In some cases, for example, the adoption of lightweight autonomous farming robots, there is a fundamental need to change the way you farm. Successful adopters describe modification of production and business processes as vital and a preparatory stage prior to adoption of the machines. 4. For me, the connections with people and the ecosystem were more important than "the sessions." 5. Some of the simple stuff, from a practical sense, around how we can build thriving, sustainable agritech ecosystems still remains a black art that people don't speak about in specifics and tangibles. Rather, there were, still, lots of motherhood and apple pie statements. 6. The Give principle in cultivating the ecosystem remains super important to me. I will never tire of the look of suprose and gratitude on people's faces when you gift them opportunity and connection for no other reason than you want them to succeed. 7. Early adopters are so brave! They not only take a risk with their business but also get actively white-anted in their communities. I don't think we realise how much this is a barrier to adoption. 8. In addition, I think prosperity in the form of low debt to equity ratios, coupled with good commodity prices, is probably a pretty big disincentive to change! But that's not rocket science. I wonder how we can drill down into that data? Might influence target areas. 9. I didn't realise how different the soils of Western Australia would be to Queensland. I was surprised! 10. I have a better appreciation of the challenges of doing business from WA from logistics impost of the distance. The same as me here but amplified!

Many thanks to the OQCE and DAF for this great opportunity!! Really looking forward to learning more, networking, exploring potential solutions to some current challenges producers have, and participating in discussions about the future of Australian Ag and AgTech.