Against The Grain

The importance of South Australia's live music industry to the South Australian state economy has been reinforced by a new report released today, and CityMag caught up with MusicSA's CEO Christine Schloithe to discuss. The report was prepared by BDO Austria, supported by the Music Development Office SA, the City of Adelaide, and Festival City ADL and highlights the resilience and growth of the state's music industry despite the challenges posed by the COVID-19 pandemic and the current economic difficulties squeezing the national live music industry, underscoring the importance of the sector within the South Australian economy and emphasises the need for increased strategic investment to leverage continuing growth

MusicSA today unveils its 2024 annual survey Insights. We are excited to share the results of MusicSA’s 2024 survey of the South Australian contemporary music industry. Conducted for the first time this year, the survey provides a detailed snapshot of the local industry, highlighting both its strengths and areas needing improvement. Key Insights: Industry Networks: There's a strong demand for a more connected industry and better information on grants, funding, and investment. Regional Investment: A significant need for dedicated investment in regional areas was identified, emphasizing the importance of professional and industry development outside metropolitan regions. Local Music Businesses: Most respondents are professional musicians, highlighting a shortage of music businesses to support our strong artist base. Live Music: Multiple barriers to live music attendance were identified, including a lack of familiarity with local artists and increasing costs. The survey findings will guide MusicSA's advocacy and industry development programs, ensuring we meet the shifting needs of our vibrant music community. Read the full survey results: https://lnkd.in/gSWxfXSh #MusicSA #AnnualSurvey #ContemporaryMusic #SouthAustralia #MusicIndustry #IndustryDevelopment

Reflecting on the journey of some of our close friends and past colleagues, it's been stunning to watch Thomas flourish within the music and arts industry. It all started with a small introduction from David Grice and a coffee chat! Check out Thomas' profile at Festival City ADL, along with many other inspiring stories and profiles from within the industry, compiled by Justyna Jochym and Dahlia Opala. Plus, keep an eye out—there might be a profile from our very own founder, Leigh McGrane. #FestivalIndustry #CareerPath #AgainstTheGrain #IndustryProfiles #UniSA #Mentorship #EmployeeSpotlight

MusicSA today announce their first Annual Survey of the Contemporary Music Industry in South Australia. This industry-wide initiative intends to gather critical insights directly from industry professionals to shape the future of music advocacy and industry development programs in South Australia.   Opening today and running for a month until midnight on Sunday, 31 March 2024, the purpose of the survey is to collect a wide sample of industry information from the local music sector in order to provide an annual, high-level overview of the health of the contemporary music industry in South Australia.   The yearly survey will serve as a crucial tool for capturing information about the professionals and organisations that work across South Australia’s music ecosystem, and the diverse experiences and needs of those working in the industry, from artists and managers to venue staff, industry experts, government employees, and beyond.   The survey will equip MusicSA with current data to monitor industry progress, demographic shifts, and its evolving landscape over time, and it will empower the organisation to develop more effective growth strategies, navigate current challenges and to better advocate for the needs and opportunities of the sector. https://lnkd.in/g2tEag43