Against The Grain ’s Post

Attention all music lovers and industry disruptors! Introducing an exciting new business venture that is set to revolutionize the music festival landscape. Our groundbreaking music festival is not just about great music, but also about promoting fair pay and equal access for independent performing artists. In an industry plagued by predatory practices, our mission is to challenge the status quo and create a platform that champions the artists' rights. By organizing an annual music festival, we aim to provide fair compensation to artists while fostering a community based on equitable treatment and opportunities in the industry. Imagine a multicultural, multigenre event that celebrates diversity and empowers independent artists. With your support, we can establish and operate this pioneering festival, creating a space where talented musicians can showcase their skills and be duly rewarded for their artistry. By joining forces with us, you will not only contribute to the success of this exciting venture but also be part of a movement that seeks to revolutionize the music industry. Together, we can redefine the way artists are treated and ensure they receive the recognition they deserve. Invest in our mission-driven festival today and help us shape a brighter future for independent performers. Let's make fair pay and equal access a reality in the music world! — Are you tired of seeing talented independent artists being exploited and undervalued by the music industry? Our groundbreaking music festival is here to challenge the status quo and create a fair and inclusive platform for artists to showcase their talent. Our mission is simple: to promote fair pay and equal access for independent performers. By organizing an annual music festival, we aim to not only provide artists with a platform to showcase their work, but also ensure they receive fair compensation for their performances. We believe that every artist deserves to be properly compensated for their hard work and dedication. But our festival is about more than just fair pay. It's about building a community based on equitable treatment and opportunities in the industry. We are committed to creating an environment where all artists, regardless of their background or genre, have an equal chance to succeed. With your support, we can establish and operate this multi-cultural, multi-genre event that will not only entertain audiences but also challenge the predatory nature of the music industry. Join us in making a difference and supporting independent artists who deserve to be recognized for their talent. Together, we can create a more equitable future for the music industry. please feel free to reach out via dm or use the comment section below for more information.

PLEASE SUPPORT everyone! LAST CHANCE to support me by voting so I can present my research on MUSIC FESTIVALS at SXSW Sydney, Australia. 🔗 ⬇️ Under the Music Industry category SEARCH FOR: FESTIVALS  VOTE FOR: Music Festivals - The Social Prescription: The Case for Music Festivals Supporting Mental Health and Wellbeing ANOTHER REASON TO SAVE OUR MUSIC FESTIVALS!!!!! Please vote for me to present my research findings at @sxsw, Sydney, Australia so awareness can be raised with Governments and policy makers on the importance of our outdoor music festivals, and how they make a difference to the mental health and wellbeing of those who attend them. Since 2021 I’ve been carrying out professional Post-Graduate research on the benefits of outdoor music festivals to wellbeing and supporting mental health. My research included a preliminary question survey prior to more in-depth research methods, extensive literature reviews of peer reviewed works, and a sizeable research questionnaire (conducted under professional post-graduate research parameters and methods) with hundreds of participants which provided some very interesting findings! This research needs to be presented and shared so Governments and policy makers can be made aware of the role and importance of outdoor music festivals in benefiting wellbeing and mental health - my research proves Outdoor Music Festivals can be a social prescription.

When it comes to promoting music festivals on Instagram, there are several key strategies to keep in mind. First, you need to create a plan that stands out in a crowded feed. This means using engaging visuals and concise copy that includes all the essential event details. For example, you could use Instagram Stories to give attendees a sneak peek into what goes on behind the scenes, especially if you’ve still got tickets to sell. Another effective tactic is to run a giveaway or contest to expand your reach. This can be as simple as giving away free tickets in exchange for a like and tag. This not only encourages people to share your post but also taps into their existing followers’ audiences. During the event, use Stories and live videos to answer FAQs, share urgent updates, and get anyone on the fence motivated and moving. This can be a great way to drive last-minute ticket sales. After the event, share user-generated content in your recap to incentivize attendees to share your post further. This boosts your reach and keeps the excitement going for future events. How do you think you can leverage these strategies for your next music festival? Share your thoughts

Posting on behalf of Music Australia: Make it count and participate in the Australian Music Economic Impact Study.   Disabled musicians make up an important part of Australia’s music sector. But this contribution is not always recognised.   Music Australia wants to ensure your work is counted in the first ever national, industry-wide picture of music in Australia, in all its breadth and complexity. The results will provide information to help us all advocate for the best outcomes for the music industry. It will also inform decisions about funding and investment.   Help ensure the results are reflective of the entire music community by sharing your part of the story and completing this survey.    The core part of the survey should take 5-10 minutes to complete, a little longer if you wear multiple industry ‘hats’. You will also be invited to answer some more questions if you have time.   The survey is anonymous and confidential, so you won’t need to give your name.   Click on the link below by 30 September to ensure your contribution is included. https://lnkd.in/g5ieFTep

The failure of New Zealand’s promoters and festival organizations to prioritize long-term sustainability is evident in their narrow focus on booking DJs rather than fostering an environment where artists are encouraged to produce and perform their own original music. This oversight not only undermines the development of local talent but also reflects a shortsighted approach to the music scene that neglects the importance of artistic growth, cultural authenticity, and the cultivation of a diverse and sustainable music ecosystem. By continuing to prioritize commercially driven, transient acts over authentic, homegrown musical expression, the industry stifles innovation and limits the potential for a vibrant, self-sustaining music culture in New Zealand. This mindset has directly contributed to the current state of New Zealand’s struggling, dying, if not dead entertainment and music industry. Rather than investing in the growth of Artists, the industry's fixation on short-term profits from DJ bookings has eroded the foundations of a thriving, diverse artistic landscape. This lack of investment in homegrown, artistic talent and long-term vision has led to a stagnation of inspiration for local artists, a decline in audience engagement, and a weakened global standing for New Zealand’s music scene.

"NTIA Endorses Urgent Measures Within Committee Report, But Calls for Broader Ecosystem Solutions Amid Unanswered Questions" **Statement from Michael Kill, CEO of the Night Time Industries Association, on the Commons Culture, Media and Sport Committee's Report** As the CEO of the Night Time Industries Association (NTIA), I stand in full support of the recommendations put forth by the Commons Culture, Media and Sport Committee in their recent report addressing the "cost-of-touring crisis" faced by artists and the dire situation of grassroots music venues. The findings of the report underscore the urgent need for comprehensive action to safeguard the future of our vibrant music ecosystem. It is deeply concerning to learn that venues are closing at an alarming rate, threatening the livelihoods of countless individuals who rely on these spaces to showcase their talent and contribute to our cultural landscape. The call for a comprehensive review of live and electronic music by the summer is a crucial step towards understanding the long-term challenges confronting the industry. Additionally, the proposal for a temporary VAT cut based on venue capacity and the establishment of a voluntary levy to support grassroots music activity demonstrate a recognition of the immediate interventions required to mitigate the crisis. I echo the sentiments expressed by Dame Caroline Dinenage, chairwoman of the committee, that grassroots music venues are the lifeblood of our industry. Without adequate support, we risk not only the loss of these invaluable spaces but also the erosion of the entire music ecosystem. The NTIA applauds the committee's efforts to engage with stakeholders across the sector and develop meaningful recommendations that address the pressing needs of artists, venues, promoters, and music enthusiasts alike. We urge the Government to act swiftly on these proposals to ensure the survival and prosperity of music in the UK. We stand ready to collaborate with policymakers, industry partners, and stakeholders to implement the necessary measures and secure a sustainable future for the night-time economy and the cultural heritage it represents.

THE CURRENT STATE OF THE AFRICAN MUSIC INDUSTRY AND IT'S POTENTIAL FOR GROWTH: The African music industry is currently experiencing rapid growth, with more and more people around the world discovering and enjoying African music. There is also a growing trend of African artists collaborating with international artists, and the music industry is becoming more professionalized, with better structures and infrastructure in place. The potential for growth is huge, with the African population set to reach 2.5 billion by 2050, and with more and more people having access to the internet and digital platforms for consuming music. The African music industry is poised to become a major player on the global stage in the coming years. To make the growth of the African music industry rapid, there are a number of things that need to be done. There needs to be a focus on developing the infrastructure, such as studios, recording facilities, and distribution channels. There needs to be more investment in the promotion and marketing of African music, both within Africa and internationally. lastly, there needs to be more government support for the music industry, through policies and funding. In summary, the African music industry is in a state of rapid growth, and there are a number of things that can be done to further accelerate this growth. It is clear that the future of the African music industry is bright, and it has the potential to become one of the leading music industries in the world.

Major Economic Impact: Vail Music Festival Contributes $39.4 Million to Local and State Economies: Plan your financial future. The Bravo! Vail Music Festival proudly announced a remarkable achievement this year, illustrating its significance in the local economy. Between June 20 and August 1, 2024, the festival contributed a staggering $39.4 million to Eagle County and the broader state of Colorado. Economic Impact Details The esteemed Bravo! Vail Music Festival, already in its 37th […] The post Major Economic Impact: Vail Music Festival Contributes $39.4 Million to Local and State Economies appeared first on Kingston Global Tokyo Japan. #GlobalEconomy

The music industry is changing. It’s a complex ecosystem of players with varying needs and wants. But I believe one thing: we can make it better. As an artist and entrepreneur, I’ve seen firsthand how the industry can be unfair, manipulative, and outdated. But I’ve also seen the potential for change. One of the most significant ways to change the industry is sustainability. We need to think beyond just profits and focus on creating a better world for future generations. We can do this by: - Using eco-friendly materials at events and festivals - Reducing our carbon footprint during tours - Treating artists fairly But it doesn’t stop there. We need to also focus on mental health and wellness in the industry. Artists and professionals in the music industry often face grueling schedules, intense pressure, and little support for their well-being. It's time to change that. We need better support systems and resources for everyone in the industry. It’s time we create an industry that we’re proud of. What are your thoughts on creating a more sustainable and supportive music industry?

"The introduction of a voluntary ticket levy backed by Government to safeguard grassroots music venues is a welcome and long-overdue step in recognising the value these spaces bring to our cultural and creative industries. Grassroots venues are not just the foundation of the UK’s music ecosystem; they are vital hubs for nurturing new talent and fostering community. However, while the concept is promising, its success will depend heavily on the scope and implementation of the levy. To truly make a difference, the scheme must encompass the entire grassroots ecosystem—including venues, promoters, and artists—ensuring that funds are distributed equitably and transparently. We also need clarity on critical questions: How will the funds be allocated? What mechanisms will be in place to ensure accountability? How do we ensure this initiative doesn’t inadvertently disadvantage smaller promoters or local events? This must be approached holistically, as an ecosystem, considering the interconnected roles that venues, promoters, and artists play in sustaining the live music industry. Collaborative action is essential to ensure the levy achieves its full potential without unintended consequences. We support the call for swift action and look forward to working with stakeholders to design a framework that supports not only survival but the growth and innovation of grassroots music in the UK." Michael Kill CEO of the NTIA