ESOPs are complex, especially amidst changing valuations. So how do you make sure your employees understand the value of equity? 🙇 Attracting and retaining top talent is crucial for any startup's success, and Employee Stock Ownership Plans (ESOPs) are one of the most powerful levers you can pull to attract, retain and motivate staff. But if employees don’t understand its value, it loses its impact. To help, we’ve put together a best-practice guide to communicate the value of your ESOP to employees, including a free ESOP value calculator (link in comments) 👇
Airtree
Venture Capital and Private Equity Principals
Surry Hills, New South Wales 51,883 followers
Big things start small
About us
Airtree is a venture capital firm backing Aussie and Kiwi founders, building the iconic technology companies of tomorrow. We’re powered by our network, dedicating extraordinary resources to help founders shortcut company-building firsts and accelerate their journey from idea to global household name. As one of the largest and most active early-stage investors in Australia and New Zealand, Airtree’s 100+ portfolio features the region’s breakout tech companies, including Canva, Go1, Employment Hero, Pet Circle, Immutable and Linktree.
- Website
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http://www.airtree.vc
External link for Airtree
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 11-50 employees
- Headquarters
- Surry Hills, New South Wales
- Type
- Public Company
- Founded
- 2014
Locations
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Primary
131 Devonshire St
Surry Hills, New South Wales 2010, AU
Employees at Airtree
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Mary-Anne Williams AAAI (Fellow) FTSE FACS
Michael J Crouch Chair in Innovation
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Anil Sabharwal
Product VP and GM at Google, Ex Board of Directors at Wesfarmers
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Julie Trell
Founder & Chief Play Officer 🛝 Pattern Disrupter • Explorer • Applied Improvisor • (Salesforce, Workday & Telstra alumni)
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Greta Thomas
Company Director, AI and Human Collaboration Advisor, AI Podcaster
Updates
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Only offering annual pricing? You might be losing customers 👀 While some customers love annual plans for the discount and stability, others don't want the commitment upfront. That's why offering a choice in term length is always to your advantage. The best approach is to create a structured set of term lengths that gives customers flexibility, helps you maximise revenue, and improves conversion rates. 👉 Want to master pricing strategies that drive profitable growth? Check out our full session and guide with Madhavan Ramanujam, Managing Partner at Simon-Kucher & Partners: https://lnkd.in/gmHiRs9c
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Are you thinking about hiring a Chief of Staff, but not sure how it works in practice? 🤔 Many founders and execs love the idea of having a Chief of Staff (CoS) but aren't sure where to start. However, if you ask anyone who's had a CoS previously, it’s unlikely they’ll ever go back to flying solo ✈️ So, how do you figure out if you need a CoS and what they should do? And on the flip side, if you’re considering stepping into a CoS role, what do you need to know before you make the leap? To help, we've pulled out our CoS guide from the Open Source VC archives, featuring insights from Immutable's COO Gillian Findlay and Employment Hero’s GM, Business Operations Emily Close (who previously worked as Gill’s CoS): https://lnkd.in/g24Q6i7n
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If the first question your customer asks is, “How much does it cost?”, you've got a pricing problem 😬 Selling a single SaaS product forces the conversation straight to price, and from there, it’s all about discounting. The fix? Creating product differentiation with a good, better, best tiered framework. Even if you don’t have product variation, you can create differentiation with support levels, managed services or analytics & add-ons. 👉 Want to master pricing strategies that drive profitable growth? Check out our full session and guide with Madhavan Ramanujam, Managing Partner at Simon-Kucher & Partners: https://lnkd.in/gmHiRs9c
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60% of companies are in a price war. 90% say the other company started it 🤪 Following your competitor’s pricing model is tempting, but often leads to a race to the bottom. Rather, it’s better to focus on understanding what model works best for your product so you can shift the conversation away from price and towards value. 👉 Want to master pricing strategies that drive profitable growth? Check out our full session and guide with Madhavan Ramanujam, Managing Partner at Simon-Kucher & Partners: https://lnkd.in/gmHiRs9c
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Looking for a job in tech? 🔍 Find the best startup jobs in ANZ on our jobs board and apply for roles like these (link in comments 👇): 🎨 Head of AI Research at Canva 🚲 Director of Finance at Zoomo 📚 Senior Data Analyst at Go1 🏥 Operations Manager at HotDoc 🪁 Executive Operations Assistant at Buildkite 🪴 Security Engineer at GROW Inc 🚧 People & Culture Manager at ProcurePro 🗣️ Product Marketing Manager at Askable 🤖 Mid Software Engineer at Abyss Solutions Ltd 👾 PR & Communications Lead at Immutable
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What makes a great workplace? It’s simpler than you think 👀 According to Arvind Rajan, who helped shape LinkedIn’s culture and values, it comes down to two things: 1️⃣ Bring in great talent 2️⃣ Create an environment where they can do the best work of their career That’s it. “It’s really simple… you hire smart, talented people, you treat them with respect, you hold them accountable, but you give them tools to be successful,” says Arvind. Want more insights on how to build and scale culture? Check out our full session and guide with Arvind Rajan: https://lnkd.in/g3kjHW3i
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1.2 million fans. 800+ players. 12,000 staff. Running the Australian Open is no small feat 🎾 Behind the scenes, SafetyCulture was helping the 2025 Australian Open run smoothly as their Official Workplace Operations Partner for the fifth year in a row—making sure everything from logistics to safety checks was world-class. “I started SafetyCulture because I wanted to solve a big problem. The fact we’re now being used by some of the best teams in the world to drive improvement, and we’re doing it on a global stage is pretty wild,” says Luke Anear, Founder of SafetyCulture. 🏃 Read more about how SafetyCulture powered one of the biggest sporting events on the planet from Forbes Australia's Shivaune Field: https://lnkd.in/gFs_qnrZ
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Despite its straightforward name, Crypto Tax Calculator handles a highly complex task 🤔 Calculating tax obligations is relatively simple for those trading cryptocurrency on centralised exchanges like Coinbase—notably, a client of Crypto Tax Calculator. But it’s much more challenging for the millions of “self-custodial” crypto traders who manage funds through personal wallets and trade on peer-to-peer decentralised exchanges. Shane Brunette, Timothy Brunette and the Crypto Tax Calculator team have been tackling this problem since 2018. Today, they’ve grown to almost 50 employees across 23 countries, helping traders navigate complex tax obligations as global regulations tighten. 👾 Read more on how Crypto Tax Calculator survived two market crashes and continues to scale, from Capital Brief's Daniel Van Boom: https://lnkd.in/giyJdEUn
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It’s been a big start to 2025 for the Airtree portfolio. Here are some of the highlights 👇 🌱 Fair Supply announced a new funding round, raising more than $12m to date. They'll use the fresh funds to expand their ESG risk management and compliance solution into Canada and Europe. 🦸 Employment Hero acquired Humi, a leading Canadian HR, payroll and employment platform. This acquisition will fuel their global expansion to make employment easier and more valuable for everyone. 💰 InDebted launched in Mexico, their sixth market globally. “As we look ahead to 2025, we’re excited to deepen our presence in Latin America, both with our existing client base and new partnerships we’ll forge in the region”, said Josh Foreman, Founder & CEO of InDebted. 🦺 SafetyCulture partnered with the Australian Open as their Official Workplace Operations Partner. Since 2021, SafetyCulture has been supporting the Australian Open to deliver a world-class event for over a million tennis fans, more than 800 players and a 12,000-strong workforce. 🛰️ HEO successfully launched their Holmes-007 NEI sensor. This was their second successful launch in less than a month, following the launch of Holmes-004 in December. “HEO is accelerating the pace in which we put NEI sensors to orbit,” said Dr William Crowe, Co-founder & CEO of HEO. “High revisit rates and a proliferated sensor network unlock a unique strategic information advantage at exceptional value for government and commercial space operators when they need to get eyes on spacecraft that matter to them.”
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