Arktic Fox

Conversational commerce: a case study 🔎 In our latest trends report, we looked at the rise of conversational commerce and how it is set to shape eCommerce in 2025 and beyond. One brand already seeing success is Edible Beauty Australia, whose AI-powered chatbot Ava is outperforming human-powered sales by 52%. 'Ava' showed increases in metrics across the board, showing just how powerful the technology really is when it comes to personalising customer consultations, streamlining customer engagement and enhancing the overall shopping experience. ⟶ Read more about conversational commerce and the other trends set to shape digital & eCommerce in 2025 in our latest report: https://lnkd.in/gJXkZu2N #ConversationalCommerce #AIChatbot #eCommerce

Yesterday we kicked off Day 1 of the Digital & Data Masterclass with the team at University of Melbourne. It’s always great to have such an engaged and enthusiastic team, we’re already looking forward to the next sessions! Our Digital & Data Masterclass is an interactive educational program designed to teach teams the core components of developing and delivering a successful digital and data strategy. The course can be delivered over two full days or four half days, either online, face to face or a hybrid. 🦊 For more information on Arktic Fox’s Digital & Data Masterclass visit https://lnkd.in/gEQp_rQ #Digital #Data #WorkplaceTraining Matt Lucas Ai Lin Macdonald Jane Walshe Elena Ksefteris (she/her) Petra Sprekos Teresa Sperti (GAICD)

'Alexa, add milk to my shopping list'. 🥛 The future of voice shopping might be closer than we think, with more consumers turning to voice assistants to make purchases. Voice assistance in numbers: → 48.7% of US internet users use voice assistants in 2024 → Voice assistant use is growing slowly but surely, up 2.9% this year → Gen Z is leading the charge, with voice assistant use up 9.1% YoY - the fastest of any generation → The majority (89.2%) of users access voice assistants on smartphones, jumping to 94.5% for Gen Z → 23% of global consumers use voice assistants to make regular purchases So what does this mean for brands? While voice-assisted shopping is still maturing, its steady growth is a sign: it’s time for brands to consider voice tech in their digital strategies. Getting your product to the top of Alexa’s list means looking at voice as another crucial layer in the SEO onion. Find out how Arktic Fox can help you with your digital strategy → https://lnkd.in/g6inacsU 🔗 Link to the full article in the comments below 👇🏼

How to optimise your Amazon listings in less than 30 minutes (save this for later) Poor quality Amazon listings can lead to: → Lower sales → Low credibility → Reduced visibility Here's how to avoid that: 1. Optimise your title ↳ Include 3-4 priority keywords, optimise for mobile (less than 80 characters), include your brand name. 2. Optimise your images ↳ Use at least 7 images, including close-ups, an infographic with USP's and lifestyle pictures to bring the product to life 3. Use 5 bullet points ↳ Highlight the USP's, product details and benefits, and include a compelling call to action 4. Optimise product description ↳ Think of this as the virtual packaging - include the product style, model, and product features 5. Optimise back-end keywords ↳ This should be less than 250 characters, remove repeated keywords, include hypernyms of the product Try this and watch your Amazon sales soar ✈️ #AmazonSellerTips #eCommerce #DigitalShelf

WhatsApp isn’t just for group chats anymore... it’s becoming a shopping destination. With 2.5bn active users on WhatsApp alone, conversational commerce is taking off. So what’s driving the shift? 📈 Massive growth in messaging apps – Messaging app users are expected to hit 4.6bn by 2026, and platforms like WhatsApp and Facebook Messenger are integrating seamless shopping features. 🤖 Smarter conversational AI – Chatbots and AI tools are making shopping through chat more intuitive and personalised. 💰 Cost-effective strategies – As traditional digital ads become pricier, brands are turning to new channels like conversational commerce to engage and convert customers. In 2024, 20.8% of brands told us they plan to trial conversational commerce as part of their eCommerce strategy. Are you one of them? → Read our full 2025 eCommerce & digital trends and predictions report to find out what else is in store for 2025 and beyond: https://lnkd.in/gJXkZu2N #ConversationalCommerce #DigitalTrends #eCommerce

Retailers hate to see Amazon coming 🫣 According to research by Ipsos, Amazon now holds the largest online audience of any retailer as of May 2024. The retail giant has grown rapidly since its arrival on Aussie shores in 2017, but how can brands leverage Amazon's advantage and stand out on the digital shelf? 🔍Clue: if you can't beat 'em, join 'em. Kat Matthews shares 4 key pillars for brands to win on the Amazon shelf, from building killer product listings to planning your promotion strategy, if you're an eComm brand wanting to break onto Amazon, this one's for you! 👉🏼 Read here → https://lnkd.in/gFUtw_66 Need help with your Amazon or broader odgotal shelf/eComm srat? Talk to us. LINK TO DIGITAL SHELF 💡 eComm brands, what tips would you share for Amazon success? Let us know in the comments 👇🏼 #eCommerce #AmazonAdvantage #DigitalShelf

The 2025 trends Aussie brands are jumping on (and how you can jump on them too) In our latest report, we look at 6 trends and predictions set to shape digital and eCommerce in 2025 and beyond. We uncover: → Conversational commerce → The rise of global marketplaces → The privacy pivot picking up speed → Brands prioritising going green on digital → Personalisation shaping customer expectations → MarTech rationalisation is in and monolithic is out We look at where each trend is in terms of maturity so you can see where you need to adapt (or catch up!) Grab your copy here → https://lnkd.in/gJXkZu2N #2025Trends #Digital #eCommerce

Such a great start to the morning, being joined on stage with Graham Hawkins thanks to the team at Six Degrees Executive Emma Heffernan Terence Craig Suzie McInerney and their clients (many familiar faces) to share some of Arktic Fox insights around the B2B landscape! Another room full of great people and discussions around growth and opportunity for B2B brands. Some of the insights I shared included: > B2B brands are facing more competition than ever, with a substantial increase (58%) in the number of providers a brand is considering as part of the B2B buying process across many industries compared to a few years ago.  > Buyer behaviour and preferences have dramatically shifted and that will continue to shift over the next 3 – 5 years as more Gen Z’s (digital natives) join the workforce and baby boomers retire. > Sales cycles are getting longer and the need to deliver value, focus efforts and attention on the 'quality over quantity' ICP and deliver return is more important than ever. > Sales capability around digital, interpreting data and insights and business acumen are key areas sales leaders are focusing efforts - to help engage customers who prefer to interact through digital. > Human interaction will absolutely still play a role in the sales process, but the future is increasingly hybrid and we need to plan and re-orient our organisations around that future. > Business are investing heavily in data and analytics, sales and marketing cohesion and structures, and sales enablement in order to be more effective. > The sales and marketing partnership is more important than ever to deliver the end to end connected experience, but still today, more than 50% of brands are still reporting friction between these teams. > Change is now constant in part driven by the adoption of AI and genAI by brands to automate and streamline engagement and internal operations. #thoughtleadership #b2B #sales #marketing #digital #transformation #learning Arktic Fox Teresa Sperti (GAICD) Kat Matthews

🤔 Where do shoppers find their holiday shopping ideas? A survey by YouGov has uncovered where Australians are finding their holiday shopping inspiration - with search engines coming out on top. 🔍 When you break this down by generation however: → Gen X are the most likely to turn to search engines (55%) → Millennials are more likely to rely on social feedback from family/friends/colleagues (52%) → And younger consumers are more likely to consult social media platforms (41% of Gen Z and Millennials) than older consumers (27% of Gen X and 14% of Baby Boomers). So what does this mean for your brand? Identifying your audience and where they shop is key to determining where to play when it comes to your holiday promotional strategy. 💭We're curious, where would you turn for holiday shopping inspo (and what does this tell us about your age? 😉) Let us know in the comments ↓ 👇🏼 Link to the full article in the comments below. #HolidayShopping #Retail #FestiveSeason

If there's one trend we can get behind, it's food trends. 😏 Considering what's trending is an important part of a brand's digital shelf strategy, with the hashtag #TikTokMadeMeBuyIt responsible for influencing buyer behaviour and sending sales through the roof. US supermarket giant Kroger has identified five top consumer food trends for next year, reflecting consumers' ever-changing behaviours. Let's dive in ↓ 🍟Food Dupes → Dupes have always been popular in the beauty space and we are now seeing this in the supermarket aisles. Aldi has been known for their cheeky alternatives at cheaper prices, and this is something we will see continue into 2025. 🫒 Bold & Briny → Kimchi, kefir and kombucha have all seen a rise in popularity as the wellness space continues to grow and customers look to diversify their plates and their palettes. 🍗 Protein Renaissance → No longer just for gym bros, the resurgence of protein products is becoming more widely accessible to those wanting a protein boost, from ice cream to collagen creamers, and even protein water! 🌶️ Pepper Palette → Those looking to explore their exotic side can take advantage of a growing 'international' aisle, with herbs and spices from various cuisines taking over the shelves. 🥗 Caesar Salad Creativity → Sometimes you just have to eat an entire... caesar salad? Salad trends aren't new, but Kroger predicts a Caeser Salad moment in 2025, meaning #GirlDinner is here to stay. Incorporating trending products into your digital shelf strategy is just one of the ways you can stand out, find out how we can help you build and define a strong digital shelf strategy here: https://lnkd.in/g6inacsU 💭Which of these trends will you be getting behind? Let us know in the comments! ↓ #FMCG #FoodTrends #FoodInnovation