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Customer Testimonial from Control Tower Global's CEO, Mike Billingham

The Hilarious Journey of Why Executive Sponsorship Matters Welcome to the wild and wacky world of digital transformation, where AI is the star of the show, and executive sponsorship is the unsung hero that keeps the chaos in check. Buckle up, because we’re about to dive into why getting your execs on board is as crucial as having a Wi-Fi connection in a Zoom meeting. WHY THIS MATTERS Imagine trying to steer a ship without a captain. That’s what it’s like to attempt a digital transformation without executive sponsorship. Harvard Business Review emphasizes that top execs need to be actively involved, not just sending motivational emails from their yachts. Executive Sponsorship: The Secret Sauce So, why is executive sponsorship the secret sauce in your digital transformation recipe? Here are a few reasons: Aligning project goals with the company’s overall strategy: Because nothing says “success” like everyone rowing in the same direction. Increasing support across the company: When the big bosses are on board, everyone else follows suit. It’s like a corporate conga line. Ensuring goals are seen as important: If the execs care, everyone cares. It’s the trickle-down effect of enthusiasm. Providing a strategic advisor: Having a top exec as your strategic advisor is like having Yoda guiding your Jedi training. Increasing the accountability of the project manager or director: With execs watching, there’s no room for slacking off. It’s like having a personal trainer for your project. Removing obstacles: Execs can bulldoze through red tape faster than you can say “bureaucracy.” Creating influence: When execs champion your project, it gains instant credibility. It’s like having a celebrity endorsement for your digital transformation. Some Proven Techniques for Securing Executive Buy-In Now, let’s talk about how to get those elusive execs on board: The CEO, Department Heads, and board support digital innovation: Make sure digital transformation is on their radar and not just another item on their to-do list. Executives sponsor projects with specific targets: Set clear, measurable goals that can be tracked and celebrated. Executives evaluate, approve, and sponsor the expected benefits and outcomes: Get them to see the big picture and the potential ROI. Executives look at the big picture and remove cross-functional barriers: They need to be the ultimate problem-solvers, breaking down silos and fostering collaboration. Staff are recognized and rewarded: Celebrate quick wins and milestones to keep the momentum going. Management and executives rely on robust finance shared services analytics and reports: Data-driven decisions are the way to go. So, there you have it! Remember, getting your execs on board is like having a VIP pass to the digital transformation party. 🎉 #changemanagement, #AI #transformation #digitaltransformation #smallbusiness #executivebuyin

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My first blog about transformation in the age of AI. #changemanagement, #AI, #transformation, #digitaltransformation, #smallbusiness, #grandma