One of our favourite campaigns of the year, with fresh creative by the one and only Megan Gordon, imagery by Jana Langhorst ♥️
Have you seen our launch campaign out and about in the wild? At Cook & Waiter, when launching our new flagship venue, we wanted to create something that not only grabbed your attention but also made you stop, zoom in, and take notice—literally. The resulting creative played with scale, pairing bold macro images, finely crafted details and punchy copy to reflect the versatile nature of Saltbox. The design of Saltbox, crafted by the brilliant minds at Bates Smart and nestled in the curated and cool new Wunderlich Lane precinct by TOGA, reflects this very philosophy. It's all about grand possibilities executed with precision—this launch campaign (and our business itself!) echoes this balance of ambition and attention to detail. Let us know what you think if you've spotted it around. We’re now taking bookings for May 2025, let’s celebrate LARGE together next year! CC: Buffet #Saltbox2025 #CookAndWaiter #EventSpace #BatesSmart #WunderlichLane #LaunchCampaign
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