CW Products

CW Products

Wholesale

Partner with Australia's leading supplier in roller shutters and home automation products

About us

Partner with Australia's leading supplier in roller shutters and home automation products! For over 35 years, CW Products have delivered high-quality products to our partners, helping them achieve optimal success in their business. As Australia’s leading manufacturer and wholesale supplier, we guarantee impeccable quality in our roller shutter products as well as excellent customer service. CW Products are also dedicated to delivering some of the world’s best automation products and solutions for awnings, blinds, roller shutters, and more. We value your business and ensure every order is fulfilled exactly as you requested - helping you to deliver for your customers as reliably as we deliver for you.

Industry
Wholesale
Company size
51-200 employees
Headquarters
Murray Bridge
Type
Privately Held
Founded
1984

Locations

Employees at CW Products

Updates

  • CW Products is open for business!👏 The CW team has returned refreshed and ready to roll after a relaxing end of year break.😃 Our Murray Bridge, Milperra and Ravenhall sites are back in operation this morning, busy preparing orders for customers. For all general and accounts enquiries please call Head Office on 08 8341 0120 or email orders@cwproducts.com.au For customer enquiries please reach out to your local Sales representative: Craig Huggins North Queensland and Mildura 0412 153 923 c.huggins@cwproducts.com.au Lindsay Jacks New South Sales, Australian Capital Territory and South Queensland 0421 559 942 l.jacks@cwproducts.com.au Luke Robertson Victoria and Tasmania 0429 451 718 l.robertson@cwproducts.com.au Tony Ferro South Australia, Northern Territory and Western Australia 0407 905 758 t.ferro@cwproducts.com.au For technical support reach out to our diligent Tech Support Team on 8341 0120 and ask to speak to Brenton or Keith. We’re looking forward to a busy and prosperous year ahead in partnership with our customers in 2025. Your success is our success! #CWProducts #RollerShutters #Manufacturer 

    • CW Products is open for business!
  • CW Products prides itself on providing exceptional customer service across the country, through personalized attention from dedicated sales reps, supported by a skilled in-house team and bespoke marketing materials. “While the company makes delivering on its customer promise of quality, service and value look easy, a lot of work goes into well considered and constantly refined processes,” Managing Director Danny Elassaad said. “Our quality assurance processes are continually updated and we work closely with our partners and suppliers to ensure our approach aligns in terms of delivering across the board.” A well educated and dedicated CW technical support team that can train customers in any aspect of installation, operation and potential trouble shooting is a highly valued resource. As a result, Danny said CW Products delivers exceptional service nationwide by providing the highest quality products in the market, supported by quick turnaround times. Products are delivered on time at accessible prices, delivering real value to customers. “We’ve been on an internal journey focusing on manufacturing process improvements, which has dramatically improved our production turnaround times,” he said. “We’ve had great feedback from clients – they’re getting products quicker and their customers are happy. “We have a relentless focus on the customer and we’re constantly looking for ways to improve the customer experience, supported by the commitment and dedication of our talented team.” The business continues to invest in the growth and development of staff, to support a highly skilled and quality-driven culture, in a family environment. “The depth of experience and knowledge that our many long term employees bring to the table is an extremely valuable resource that can’t be underestimated,” said Danny. #CWProducts #40Years #RollerShutters #MurrayBridge #SouthAustralia #Australia #SupportLocal #BuyLocal #AustralianMade #AustralianOwned #Manufacturing #WindowFurnishings

    • 40 Years of Customer Service
  • The team at CW Products is passionate about contributing to the future of the window furnishings industry in Australia. “I have seen the landscape change dramatically over the years and I know the business inside out,” said Managing Director Danny Elassaad. “Some of my earliest memories in the family business involved pushing a broom around the factory floor and making shutters during school holidays. “I’ve watched the evolution of an increasingly sophisticated and consumer savvy market that demands quality and innovation, for a growing range of applications.” Danny has been part of the team leading the charge for industry innovation, tapping into new markets, exploring new products and opportunities to grow the business. He recognises that lifting others up and advancing the industry as a whole, provides benefits that everyone can share. “As an industry wholesaler, we recognize the value of focusing on the manufacture and supply of the highest quality product and widest range, with the best service possible, to support our clients,” he said.   “Our strategy of Your Success is Our Success is heartfelt. There is no better feeling than watching those around you grow and thrive. “We really do want to see our clients succeed and by not supplying direct to the public ourselves it eliminates that conflict of competition, ensuring our focus always remains in the right place: supporting our customers’ success.” #CWProducts #40Years #RollerShutters #MurrayBridge #SouthAustralia #Australia #SupportLocal #BuyLocal #AustralianMade #AustralianOwned #Manufacturing #WindowFurnishings

    • Installers erect a CW Products Roller Shutter
  • For Dr Ibrahim Elassaad, the success of CW Products has been a dream come true. He came to Australia with nothing but an education, an idea and a drive to succeed. No stranger to adversity and resilience, Ibrahim noticed Australian homes had no protection from the elements on their windows. By employing his engineering ability and entrepreneurial spirit he knew there was a way he could help people and provide for his family. The following year, with a staff of one (himself) he founded what is now an industry leading great Australian success story and a legacy growing stronger under the leadership of his son and General Manager, Danny Elassaad. Ibrahim’s vision and perseverance paid off and today CW Products employs over 80 people and the head office is a state-of-the-art, 10,000 square metre manufacturing plant and warehouse/distribution centre at Murray Bridge, South Australia. The facility features high-capacity European precision roll forming, assembly and packaging machinery, coupled with the latest digital technology. The company has a national presence with Trade Centres in Melbourne and Sydney servicing customers around the country. #CWProducts #40Years #RollerShutters #MurrayBridge #SouthAustralia #Australia #SupportLocal #BuyLocal #AustralianMade #AustralianOwned #Manufacturing #WindowFurnishings

    • CW Products Managing Director Danny Elassaad with his father and Company Founder Dr Ibrahim Elassaad.
  • View organization page for CW Products, graphic

    415 followers

    May the good times roll this festive season!🎄 All CW Products sites will be closed for the festive season from 12 noon Friday 20 December 2024: ✅ Murray Bridge Head Office, Warehouse and Factory ✅ Melbourne Trade Centre ✅ Sydney Trade Centre All locations will reopen on Wednesday 8 January 2025. As the New Year rolls in, the management and staff at CW Products would like to thank our customers for their support and wish you health and happiness this festive season. ☺️✨ #CWProducts #RollerShutters #Manufacturer 

    • CW festive Christmas bauble
  • CW Products provides Australia’s largest range of roller shutter profiles and accessories, including wholesale lengths and made-to-measure precision cut roller shutters. We supply premium roller shutter and automation products to manufacturers, installers and retailers throughout Australia. We use the best components, highest quality aluminium coils and extrusions, from key local and international suppliers. All CW Products roller shutters have premium paint finishes that withstand the harsh Australian sun and are highly abrasion resistant, enabling us to guarantee quality and consistency of product. Our full product range includes specialty roller shutters: ✅ FireSafe™ Bushfire Rated ✅ CycloneSafe™ Cyclone Rated ✅ EasyView™ ✅ LockSafe™ and ✅ the intruder resistant IR50mm Extruded Roller Shutters. Our SolarSmart™ Plus and PowerSmart™ 12V automation systems provide green and power saving options. #CWProducts #40Years #RollerShutters #MurrayBridge #SouthAustralia #Australia #SupportLocal #BuyLocal #AustralianMade #AustralianOwned #Manufacturing #WindowFurnishings

    • CW Products 42mm Single Line Roller Shutter
  • CW Products is proudly celebrating 40 Years of Service and Innovation as the company’s reputation grows from strength to strength.🥳 Emerging from humble beginnings, this quintessential great Australian success story began with one man and a dream, when founder Dr Ibrahim Elassaad arrived as an immigrant on the shores of Australia just over four decades ago. Since that time, Ibrahim and his son and Managing Director Danny Elassaad have built the CW Products of today with the help of their dedicated team. Supplying wholesale quality roller shutter and automation products across the country, CW Products is widely regarded as a high performing Australian made and owned manufacturing business. The CW Products brand has become synonymous with a reputation built on innovation, quality, reliability, service and trust. It is also a company looking to the future as well as the past. “It’s an exciting time for us,” said Danny. “There’s a lot of momentum at the moment and it feels like all the hard work over the past 40 years has created an incredible foundation for us to keep building on.” 👉 Read the full story at https://lnkd.in/gix2_MMX #CWProducts #40Years #RollerShutters #MurrayBridge #SouthAustralia #Australia #SupportLocal #BuyLocal #AustralianMade #AustralianOwned #Manufacturing #WindowFurnishings

    • Danny and Ibrahim celebrate 40 years of service and innovaton at CW Products
  • CW Products features on the new front cover of Window Furnishings Australia – Australia’s #1 industry magazine! The article celebrates 40 Years of Service and Innovation for CW Products. 🥳 Explore Four Decades of Evolution from The Beginning, our Quality Products, the Industry, exceptional Service, Innovation, The Secret of CW’s Success and Looking Ahead to the future. It’s a great read! 👀 👉 Read the full story at https://lnkd.in/gix2_MMX #CWProducts #40Years #RollerShutters #MurrayBridge #SouthAustralia #Australia #SupportLocal #BuyLocal #AustralianMade #AustralianOwned #Manufacturing #WindowFurnishings 

    • CW Products features on the front cover of Window Furnishings Australia magazine

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