DAPPA

2024 was a year marked by economic change, diversity and who could forget Australia’s sporting prowess at the Olympics !🏅 But 2025 is the year of DAPPA. Both DAPPA and DAPPA Clip launched at the end of 2024 and we have already seen significant growth in users, engagement and activity. 𝐁𝐮𝐭 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠. As a young fashion start-up, change is in our DNA 🧬 We are continually 𝐚𝐝𝐚𝐩𝐭𝐢𝐧𝐠 and 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 with the ever-changing economic and social landscape, but 𝐧𝐞𝐯𝐞𝐫 𝐜𝐞𝐚𝐬𝐢𝐧𝐠 𝐭𝐨 𝐬𝐭𝐫𝐢𝐯𝐞 𝐟𝐨𝐫 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. We are beyond excited about the year ahead and can’t wait to share with you all the amazing features and tools that we have been working on. 🎉 Haven’t joined the party yet? 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 DAPPA on the IOS and Google Play store 𝐭𝐨𝐝𝐚𝐲 !

McKinsey & Company just released their State of Fashion 2025 Report. Below are some key takeaways surrounding the challenges and triumphs which the fashion industry is expected to witness over the next year. 📈 Stagnating Growth As a result of the recent period of high inflation and cyclical downturn, consumers are becoming increasingly price sensitive. Fashion leaders were polled in McKinsey’s annual executive summary and just 20% expected improvements in consumer sentiment, while 39% saw industry conditions worsening in 2025. 🛍️ Global Trade and shopping Supply chains are becoming increasingly agile in an effort to reduce inventory and minimise the risk of shortfalls. Consumers are beginning to return to greater amounts of in-store shopping at pre-pandemic levels across much of the world. E-commerce players are now advised to leverage new avenues to help customers discover their brands. 🌍 Climate Concerns The climate crisis is becoming an increasingly potent force in global markets, effecting supply chains and consumer behaviour. Where once consumers were willing to pay more for sustainably produced clothes, this sentiment does not look as promising moving in 2025. Instead, many are now choosing to prioritise value, resale and off-price segments. However, businesses who make the elective decision to include sustainability in their business model will be rewarded long-term and maintain a competitive advantage At DAPPA, our app is designed to keep up with users shifting fashion consumption habits. Our newly added explore feature allows users to instantly save their favourite garments to their wardrobe for later, whilst our VTON technology ensures users can try on any garment, including new and resale items ♻️ DAPPA allows users greater control and confidence, making shopping for clothes a seamless experience 🪡

The future of fashion is digital📱 The fashion industry is paving the way in the digital sphere and is set to further expand in 2025 and beyond 💫 With a myriad of technological, sustainable and social changes, the fashion industry is ripe with innovation and movement. Below are three exciting developments in 2025 and beyond! 🖨️ 3D printing: Whilst 3D printing is not a new development, it is only set to improve with advancements in more complete and technically refined machinery. 3D printing allows for prototypes to be developed faster and cheaper. Additionally, additive manufacturing enables companies to manufacture clothes faster and with greater customisation, helping to produce garments which more accurately fit the needs of consumers. 👩🏼💻 Digital Runways: As a result of COVID-19 and the shift towards virtual shows, digital runways are becoming more prevalent as a way to connect with the increasing ‘stay-at-home’ audience. Digital runways mirror the rise in online trade shows and showrooms as companies look to include larger audiences in their exhibitions. 🤖 Virtual Clothes: Virtual fashion applications like DAPPA are being embraced by consumers worldwide. With the ability to shop and wear clothes virtually, users can save time shopping and reduce frivolous purchases. E-commerce shoppers account for nearly 65% of Australia’s population. And with applications like DAPPA only improving in accuracy, accessibility and precision, users are only set to experience greater freedoms in how they shop for clothes. Want to experience DAPPA for yourself ? Download DAPPA now and start trying on clothes anywhere you want ! ⤵️

👔 Have you shopped for clothes in the past year ? 💻 Do you frequently shop online ? 🙈 Are you unhappy with certain aspects of the shopping experience when purchasing clothes ? WE WANT TO HEAR FROM YOU ! 🚨 DAPPA is conducting a survey to understand your shopping habits and the universal pain points shoppers experience when purchasing clothes, both in-store and online. If you avoid online shopping for clothes or only wear the same few items in your wardrobe, we want to hear how DAPPA can make your shopping experience better. By understanding how customers shop for clothes and the different avenues they use, DAPPA can ensure our features relive the difficulties that may limit you from expressing your best self. The DAPPA Consumer Fashion Survey is available to complete at this link ➡️ https://lnkd.in/gG-SKAbm Results are confidential and are submitted anonymously. We look forward to hearing from you !

As the holiday season arrives, do you ever think about how shopping trends are changing each year ? In June 2024, McKinsey & Company released their State of Consumer 2024 report which outlines the current consumer landscape and recent shifts taking place. Below are 5 key trends from the report which are shaping the fashion industry in 2024 and beyond ! 👶🏻 Young people are taking over By 2030, 75% of consumers in emerging markets will be between ages 15 - 34. 💸 Retiring early and willing to spend 42% of high-income consumers in emerging markets said that they expect to spend more on entertainment, compared to 7% and 11% of total consumers in Europe and America respectively. 🧭 Brand Exploration Young consumers - especially those in advanced markets - are exploring a greater variety of brands, with 40% having switched retailers in search of better prices. 🌳 Environmental Sustainability Young consumers are increasingly prioritising sustainability in their purchasing behaviour, yet they have also become less willing to pay for premium sustainable products in the face of economic inflation. 🧘🏼 Wellness Wave The global wellness market is now valued at more than $1.8 Trillion and is growing between 5 - 10% annually. 22% of US consumers intend to spend more on fitness and wellness, followed by South Korea and Canada at 14% each. DAPPA is embracing change in the world. By offering a unique shopping experience and catering to consumers' preferences, DAPPA allows users to shop for what they want and how they want 🛍️

The Fast Fashion industry is one of the largest in the world 🌏 It employs more than 75 million people and is responsible for producing 10% of global C02 emissions (Worldbank). And whilst combatting the issue is different due its prevalence, one thing is clear: fashion producers want to change. H&M have committed to a 56% reduction in emissions and a 100% renewable energy target by 2030. Other major brands like Calvin Klein and Tommy Hilfiger are also focused on reducing their environmental impact and are aiming to comply with more environmental and safety regulations. ♻️ The secret to helping fix the issue ? AI 🦾 1. AI powered services like big data and machine learning models can reduce repetitive and standardised tasks, while also calculating emissions, carbon footprints and identifying risk factors. According to Professor Akter, a researcher at the UNSW, “AI-powered climate service innovation can improve environmental performance in terms of energy efficiency, reduction of wastage, optimum consumption of natural resources and sustainable eco-design.” 2. Applications like DAPPA can also help reduce the impact of the fashion industry. By using AI and Virtual-Try-On (VTON) to enable customers to upload clothes already in their wardrobes, DAPPA can help users to be more conscientious and selective with their outfit choices. Want to try it out for yourself and help contribute to a sustainable future ? 🌳 DAPPA is officially available on IOS and Google Play - make sure to try it out for yourself !

Exciting News! The DAPPA app is Officially Live! 🥳🚀 After more than 18 months of testing, refining and innovating, we are thrilled to announce that DAPPA is finally available to the public on the App Store and Google Play! We want to extend our deepest gratitude to our incredible team, friends, family and community for their unwavering support throughout our journey. But it doesn’t end here. Now, the fun begins 🎉 We need your help ... Download, explore and let us know what you love - we are shooting for the stars and your input will help us get there 💫 So what are you waiting for? Download DAPPA now and make your fashion dreams a reality! And once again, thank you for all your support. Sincerely, The DAPPA Team.

𝐏𝐢𝐜𝐭𝐮𝐫𝐞 𝐭𝐡𝐢𝐬: You’ve just spent two hours browsing and trying on clothes, only to end up with just two outfits that you know you won’t buy. Sound familiar? We’re purchasing more clothes than ever before. In the last 15 years, clothing consumption has surged by more than 60%. Yet, people are only wearing about 40% of what’s in their wardrobe according to Clean Up Australia Ltd. The Australian Fashion Council (AFC) estimated that from 2018 - 2019, Australians purchased an average of 56 items of clothing. In a world fuelled by e-commerce and mass options, consumers now have the ability to shop for thousands of different outfits in a myriad of different shapes, sizes and colours. However, most of these items 𝐠𝐨 𝐮𝐧𝐮𝐬𝐞𝐝 or are 𝐝𝐢𝐬𝐜𝐚𝐫𝐝𝐞𝐝 𝐢𝐧 𝐥𝐚𝐧𝐝𝐟𝐢𝐥𝐥𝐬. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐰𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐃𝐀𝐏𝐏𝐀 𝐂𝐥𝐢𝐩. DAPPA Clip is a free 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐡𝐫𝐨𝐦𝐞 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧 designed to help you 𝐫𝐞𝐝𝐮𝐜𝐞 𝐫𝐞𝐭𝐮𝐫𝐧𝐬 and make 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬. A key reason why shoppers overbuy clothes online is their inability to effectively see how clothes will look on themselves. DAPPA Clip changes this by allowing shoppers to drag-and-drop items which they find online, onto models of their choice ! Curious ? Download DAPPA Clip now ! 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐡𝐫𝐨𝐦𝐞 𝐖𝐞𝐛 𝐒𝐭𝐨𝐫𝐞: https://lnkd.in/gtFe6are

Hey 🤚 We're thrilled to share some exciting news you’ve all been waiting for ! 𝐃𝐀𝐏𝐏𝐀 𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐫𝐞𝐥𝐞𝐚𝐬𝐞𝐝 𝐧𝐞𝐱𝐭 𝐰𝐞𝐞𝐤 🚀🚀🚀 We will make sure to keep you updated as we can’t wait to finally bring DAPPA to you. Get ready for the fashion app that is going to revolutionise how you shop 🛍️ #startup #innovation #entrepreneurship

What comes to mind when you hear the word “AI” ? ChatGPT ? Grammarly ? Maybe even The Terminator ? AI has become a defining feature of the 21st century, permeating throughout every industry and becoming entrenched in our daily lives 🧑💻 It is transforming the way we live, work and even dress. According to McKinsey & Company, generative AI could add up to $275 billion to the operating profits of the apparel, fashion and luxury sectors. AI is revolutionising the fashion industry - from merchandising and supply chain logistics, to marketing and digital commerce. Whilst some fear that AI may lead to less originality, the reality is quite the opposite. AI can enhance creativity by providing personalised recommendations - just like DAPPA does - to assist people in expressing their unique styles and tastes. Our latest product - 𝐃𝐀𝐏𝐏𝐀 𝐂𝐥𝐢𝐩 - is just the beginning. With 𝐃𝐀𝐏𝐏𝐀 𝐂𝐥𝐢𝐩, users can try on clothes with a simple drag and drop on their web browser, saving time, money and energy. By using Virtual Try-On (VTON) and Generative AI, we are trying to create a seamless customer experience designed to help people shop smarter, not harder. Want to find out more ? Download DAPPA Clip now on the Google Chrome Web Store and make your fashion dreams a reality ! 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐡𝐫𝐨𝐦𝐞 𝐖𝐞𝐛 𝐒𝐭𝐨𝐫𝐞: https://lnkd.in/gtFe6are #creativity #startup #technology #innovation