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🎙 Future Secured Podcast: Scaling Smart: Lessons in Global Expansion 🧭 Expanding into international markets is a dream for many businesses, but it’s no small feat. On this episode of Future Secured, we’re joined by Jacqui Nelson, CEO of DekkoSecure, as she shares her journey into the US and Canadian markets and the deliberate strategy, discipline, and responsibility it takes to make those moves. Jacqui’s candid advice is a masterclass for any business exploring growth: "The US is often painted as the happy land where we can all grow quickly and scale. But for us, it was about niching down and knowing exactly what we were looking for before we made any big moves." 💡 Key takeaways from the episode: ➡️ Niche to succeed: Jacqui emphasises the importance of niching tightly to find opportunities where your business can truly excel. ➡️ Start with analytics: Before expanding, invest in market research to understand challenges and validate opportunities. ➡️ Responsibility to stakeholders: Expansion isn’t just about ambition—it’s about ensuring every decision can stand up to scrutiny from investors and the team. 🌐 DekkoSecure's journey from Australia to Canada and the US showcases how careful planning and strategic investments can lay a strong foundation for growth. Whether you’re scaling a startup or considering global markets, her story offers valuable insights to guide your next steps. 🎧 Listen now to hear Jacqui’s full story and practical advice for international expansion: https://lnkd.in/gV6f_t_w Tom Finnigan + Jason Murrell 🔖 #Leadership #GlobalExpansion #FutureSecuredPodcast #DekkoSecure #CyberSecurity #BusinessStrategy #Entrepreneurship #MarketAnalytics #MurfinGroup