The Edison Agency

⚡️ A WEEK SINCE OUR TEENAGE REBELLION PARTY ⚡️ Last Friday we officially threw the ultimate teenage rebellion party to celebrate turning 13! We had it all—custom cocktails, neon lights, temporary tattoos, and beats from DJ Eliza—plus some seriously delicious street food and teenage-style snacks. Over 90 of our closest friends joined us to mark this huge milestone, and it was a night to remember for sure. As Amber B. said, “Turning 13 is a big deal. We’ve always been the rebels, and this party was the perfect way to celebrate our creative guts, relentless drive and change-making attitude.” The best part? This is just the start of our year-long "Age of Transition – Remake" festival. Expect more incredible events, workshops, and innovations as we continue to break rules, raise the bar, and redefine the future. GRATTITUDE ⬇️⬇️⬇️⬇️⬇️ 💙 All the Edison team who worked for months on the campaign asset design, event posters, setup, planning and execution. 🔥To the past and present client partners, agency team, industry community and friends who helped us party well into the early hours - it was an unforgettable night! 🎥 Videography by Ashton Bonney @wompaas 🌪️ Event support by the legendary Heather Clarke Allegro Group 🌮🍸 Catering and bar service by Olive Lane 🖌️ Campaign Asset led by Andrew Ashton 👌 Campaign Creative Direction led by Amber B. 🎵 Music by DJEliza @djelizadj 🍺 Beer from St Andrews Beach Brewery 🌮🍸 Snacks by Snackbrands Australia + Nestlé + Bega Group Michael Tsapazi MAICD Liz Archer Stephen Wren Matthew O'Connor Gabrielle Versace Calin Barker Lesley Gilliam Stephanie Ehrlich Niki Beeston Sophie Robertson Veronica Rinaldi Jasmine Cooper-McCredie Andrew Christensen Alyssa Payad #EdisonTurns13 #TeenageRebellion #agencylife #PartyOfTheYear #Remake #TheEdisonAgency #collaboration

🍪 FEATURE SHOWCASE - 2017, THE OTHER BROTHER BRAND INNOVATION 🍪 As we celebrate 13 years of The Edison Agency , we're revisiting projects that dared us to push boundaries in the Australian branding landscape. Our next "Age of Transition - Remake" feature is 2017’s foundation project with The Arnott's Group for 'The Other Brother', an irreverent new innovation as a first direct-to-consumer proposition. Inspired by the not-so-famous Arnott sibling, David, Edison crafted a brand that rebels against the ordinary, blending indulgent flavours breaks conventions with indulgent cookies like no other. More attitude. More delicious. More everything. ➡️ Brand Strategy - capturing the spirit of rebellious indulgence with a new range not connected to traditional Arnott's brand in the rapidly growing treat category ➡️ Identity System - inspired by David Arnott’s loveable rogue personality, balancing cheekiness with a passion for indulgent cookies ➡️ Visual Language - and Packaging Design designed to be unapologetically bold and distinctive, standing out in a direct-to-consumer channel ➡️ Retail Store Environment Design - supporting The Arnott's Group long-term growth with an innovative cookie dessert bar in one of Sydney's most famous high street strips. 🎨 Celebrating 13 years of CREATING, BREAKING, and REMAKING iconic brands in Australia 👏 ⚡️It was a first for The Arnott's Group business and a project that had unparalleled innovation with a rock-star line-up of marketing, innovation and business talent Ally Doube Trent Whitechurch Nik Scotcher Sebastian Marcs 👏 #brandidentity #brandstrategy #ageoftransition #imaginechange #treatrebels

WHAT IF? Some iconic brands got festive?* - To celebrate the holiday season, we've imagined how some iconic brands could embrace the festive spirit! The Grinch taking over KFC, delicious T2 Panettone flavoured tea, and Christmas Pud Tim Tams 🤤🤤🤤 - *A COOL CONCEPT, NOT A REAL PRODUCT! - #remake #whatif #notarealproduct #festive #aigenerated

🌟 AGENCY AWARDS 🌟 December is also when we run our Annual Edison Awards, a democratic process where the whole agency votes to recognise the people who have shown up, improved, and lived out our agency values. Normally, we pick two winners, but this year I threw in a Wild Card just because — why not end the year on a high? Each winner receives a personal gift, handpicked (and wrapped) by our Founder Amber B. because recognition should feel special. Award: "Side by Side"  This award celebrates those who celebrate our wins together and step up to be part of the solution when times get tough.  Winners: Michael Tsapazi MAICD and Stephanie Ehrlich — congratulations for being this year’s most-voted recipients. Shoutout to Liz Archer, Matthew O'Connor, Stephen Wren and Niki Beeston who were right behind them — your support doesn't go unnoticed. Award: "Courage to Push"  This award goes to those who challenge the status quo. It’s for those who believe that good is never good enough and aren’t afraid to shake things up, bite big, and aim high. Winners: Our Senior Design Director Andrew Christensen (who only joined us this year!) and… Amber B.. Honorable mentions to Calin Barker and Gabrielle Versace for being right up there too. Your boldness inspires us all. #agencyculture #imaginechange #recognition #agencylife

🍋 Fizz that's full flavoured and turned functionality on it's head 🍋 Next up in our ‘Edison Create’ series, we reflect on a bold concept in the wellness space: "Vita*"; a non-alcoholic drink with a gut-health difference difference. This start-up-inspired drinks range shuns clichés, delivering full-flavoured, functional beverages with purpose and attitude. Designed to be uber refreshing, and a better-for-you alternative to soft drinks and kombucha, it looks good, has a touch of sass and doesn't try too hard to get your attention! *Name has been altered from original brief! #edisoncreates #imaginechange #breakthrough #creativity #brandinnovation

⚡️ FEATURE SHOWCASE - 2017, DAIRY FARMERS BRAND REJUVENATION ⚡️ As we celebrate 13 years of The Edison Agency , we're revisiting iconic projects that underscore our dedication to Australian brands. Next in our "Age of Transition - Remake" festival is the 2017 brand rejuvenation of Dairy Farmers, where we helped refresh and unify one of Australia’s most beloved dairy brands. With a focus on quality, heritage, and family connection, Edison’s work revitalised over 100 products under a cohesive identity, bringing warmth and pride back to every carton, tub and bottle. ➡️ Brand Strategy - to unify and rejuvenate Dairy Farmers as a beloved household name ➡️ Masterbrand Identity System - reflecting heritage while simplifying product navigation across 100+ SKUs ➡️ Portfolio Architecture - built on integrity and quality cues, aligned to the brand’s iconic Australian roots ➡️ Visual Language and Packaging Design - celebrating Dairy Farmers' rich history with a fresh, modern edge 🎨 Celebrating 13 years of CREATING, BREAKING, and REMAKING iconic Australian brands 👏 Proud to see Dairy Farmers continue to live in the hearts and fridges of Aussie families! Rogerio Pereira Darryn Wallace GAICD Bridie Swatton (née Cowell) Mary Stafford Nicole Doolette Bega Group #brandidentity #iconicbrands #ageoftransition #imaginechange #AustralianMade

⚡️ FEATURE SHOWCASE - 2016, THE CIDER LAB IDENTITY ⚡️ As we celebrate 13 years of The Edison Agency , we're taking a moment to reflect on the projects that have pushed our creativity and highlighted our commitment to Australian-made excellence. Next up in our "Age of Transition - Remake" festival is 2016’s vibrant journey with The Cider Lab, a project that was ahead of its time. In a competitive market, this project redefined cider with a local Australian flavour. An innovative approach that brought a curiously bold identity to life, honouring premium Australian produce with flavour that was anything but typical. ➡️ Innovation - from liquid formulation, naming and consumer testing, this project was created from the ground up ➡️ Brand Positioning Strategy - centred on quality Australian ingredients and distinctive flavour profiles ➡️ Visual Identity - featuring surrealist-inspired montages and hand-drawn illustrations to convey the essence of each varietal (Royal Gala, Packham Pear, Pink Lady) ➡️ Photography & Art Direction - set in scenic Victorian orchards, capturing the raw, natural beauty behind the product ➡️ Brand Storytelling - through a unique mixed-media approach that celebrates the heroism of each fruit and its journey from orchard to glass It's always a proud moment when you help give birth to something new. The Cider Lab was an innovation process that allowed us the privilege of collaborating with the best and brightest marketing minds, product innovators, packaging technologists, strategists, researchers and brand designers. Asahi Beverages Grayson Cooke Kurt Hately Celebrating 13 years of CREATING, BREAKING, and REMAKING in Australian branding 👏 #visualidentity #brandstrategy #ageoftransition #imaginechange #AustralianMade

WHAT IF? Peri-menopausal women made a kick-ass wine?* - Introducing Stomp — a wine made by women navigating their age of transition with absolutely no F*CKS left. It's a bit rude but hey, we are a teenage business so what do you expect! Picture this: as you raise your glass of Stomp, you savour not just the smooth, balanced flavours, but the empowerment of a sisterhood stomping through life with courage and conviction. - *WATCH US BRING THIS TO LIFE FOR REAL IN 2025! - #Remake #Branding #Packaging #FemaleMade Amber B.

⚡ Breaking Boundaries; Creativity as the Ultimate Problem-Solving Tool ⚡ In today’s fast-paced world, creativity is more than artistry—it’s a catalyst for transformation. At this year’s AADC Talks—Infinite, Amber B., Founder and ECD of The Edison Agency , shared her vision for creativity as a driver of impact, resilience, and human connection. Her talk, Breaking Boundaries, explored how creativity helps organisations unlock potential, challenge norms, and solve complex problems. Here’s a snapshot of the key takeaways: ➡️ Define and Frame the Problem: Focus on understanding the core issue and its broader implications. ➡️ Add Measurable Value: Align creativity with strategy to deliver long-lasting, impactful solutions. ➡️ Prioritise Impact: Measure success by meaningful resonance and market disruption. Read our article for the full rundown... Adelaide Advertising & Design Club #BreakingBoundaries #CreativityForChange #Innovation If your brand or organisation needs to break boundaries and imagine change, get in touch!

🐄 Breaking the rules of milk 🐄 Next up in our ‘Edison Create’ series, where we reflect on the ones that got away, we look back at a milk portfolio that could've been - 'Hygge Milk'*. Inspired by the Danish concept of 'hygge', this design embodies the cosy comfort and simple pleasures of life. Hygge Milk isn’t just about nourishment; it’s an invitation to savour the little moments—a steaming cup of cocoa on a crisp evening, the perfect splash in your morning coffee, or the creamy base of a family recipe. We loved this project because it broke all the rules of a traditional milk brand, same same - blah blah! *Names have been altered from original brief! #packagingdesign #hygge #branding #brandagency #edisoncreates #imaginechange