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Making Location Planning Smarter with GapMaps GapMaps, a leader in location intelligence, has introduced Impact Analysis, a powerful new tool in their GapMaps Live platform. Designed to support smarter decision-making, Impact Analysis helps businesses evaluate how new physical locations may affect their existing networks. Industries like quick-service restaurants, retail, gyms, and lifestyle venues are set to gain actionable insights, enabling them to strategically grow without risking cannibalization of their current locations. This tool factors in key external variables—road networks, physical barriers, drive times, and customer trip patterns—giving brands a comprehensive projection of potential impacts on their network. Anthony Villanti, GapMaps’ Managing Director and Founder, highlights the significance: “Impact Analysis removes manual guesswork and provides critical insights for sustainable network strategies. It’s a game-changer for businesses looking to expand with confidence and avoid costly mistakes.” What Can Impact Analysis Do? • Understand Impact: Quantify how a new site may affect existing ones. • Scenario Planning: Test multiple locations for optimal network performance. • Visualise Journeys: Use mobile data to map customer trips between current and proposed sites. • Manual Verification: Ensure data reliability with enhanced reviews of projections. Since 2013, GapMaps has empowered over 500 brands across Australia, New Zealand, Asia, the Middle East, and Africa with cutting-edge location intelligence. With tools like Impact Analysis, businesses can refine their strategies, expand smarter, and maximize profitability. Ready to plan your next location with confidence? Discover GapMaps today! Contact us at info@vffranchiseconsulting.com gỏ GapMaps demo.