In2Asia Export

International Women's Day is just around the corner. Unsurprisingly, 8.3 as it is also known, has become a big deal on China's ecommerce calendar. But rather than just another excuse for a big sales push and eye catching promotions, IWD has come to represent an opportunity for international brands to connect deeply with female consumers. And as an international brand looking achieve success in China, why wouldn't you? Chinese females stand out as the driving force in China's consumer economy due to the following factors; 💥 China is home to more than 400 million female consumers aged between 25 and 60. 💥 Millennial females are the only working age group in China whose population is expected to continue to grow though to 2030. 💥 Women account for a relatively high proportion of China’s workforce. The labour participation rate is 80 per cent for women aged 25 to 54 compared with a global average of 62 per cent. 💥 Better education is giving greater financial autonomy. Fully 56% of women completing secondary school in China now enrol in tertiary education, compared with 46 per cent of men. 💥 Chinese millennial women are more independent in their consumer spending and tend to spend more on themselves rather than on their families – a major departure from the approach taken by Chinese women in previous generations. Based on the UBS Evidence Lab China Women's Consumer Survey, this upward trend will likely drive a $6 trillion increase in consumer spending over the remainder of this decade. Photo: Eight at the Gate Wines rose' looking absolutely stunning as part of an IWD online promotion that kicks off this weekend. -------------------------------------------------------------------------- I’m Iain Langridge 毅安 and I launch, grow, and manage premium international consumer brands in China. Follow or DM me to find out more. #chinamarket #marketentry #brandmanagement #ecommercesolutions #export #sales #success In2Asia Export

In a recent interview with Iain Langridge 毅安 , together we explore the dynamic landscape of the Chinese Beverage Market, what hurdles can brands expect, the trends and opportunities brands can tap into and over all how In2Asia Advisory can help brands enter and establish themselves in the vast market. Read the full article on China Wine Competition .

What do China’s most valuable brands such as Kweichow Moutai, Wuliangye and WeChat have in common? Trust. They have built a reputation with their customers for delivering quality over, and over again. Trust can’t be demanded or bought, it can only be earned. So, what can international brands entering the China market learn from the undisputed champions of brand and building brand value in China? At first you might think not much, but actually, it’s quite a lot. Establishing brand credibility and customer trust is not just a nice to have, it's a strategic imperative. Chinese consumers value quality above all else. It is vital that brands provide assurance of product quality and proof of functional claims through certifications, verified lab testing results, transparent sourcing (e.g ingredients), and showcasing product excellence. Highlight the authenticity of your brand. From genuine product origins and provenance through to the founders back story, authenticity resonates with Chinese consumers. This is especially the case with so many fake products in the market. Consumers need to know your products are the real deal and that they can trust them today, next month, and for years to come. Trust is not built overnight. It's a journey of consistent effort, transparency, and understanding. As an international brand looking to break into the China market, you need to invest in trust building initiatives and resist the temptation to cut corners. Pro-tips for new brands in China ⭐ Chinese consumers rely heavily on peer recommendations and reviews. Engage in social proofing by leveraging social media and user-generated content to highlight positive experiences. ⭐ Accessibility and responsiveness build trust over time. Provide customer support (in Mandarin) in as close to “real time” as possible. ⭐ Work to understand local customer service expectations. There are no “out of office hours” in Chinese consumer expectations when it comes to customer service. If you do the hard work in building your brand awareness and brand value, there is a good chance you will watch your products flourish in the largest and most dynamic consumer market on the planet. And you just might just be on the road to becoming the next Kweichow Moutai, Wuliangye or WeChat. ----------------------------------- I'm Iain Langridge 毅安 and I use my experience in Asia to launch, manage and grow premium consumer brands. Follow or DM me to find out more. #chinamarket #marketentry #brandbuilding #brandawareness #brand #trust In2Asia Export

In2Asia have established a Food & Beverage Accelerator and it’s shaking up the international CPG sector in China. So how does it work? In2Asia have assembled a crack team of highly skilled industry professionals with big game experience to operate a Food & Beverage focused accelerator based in Guangzhou, southern China. The In2Asia Food & Beverage team have previously managed major, household names in China such as San Pelligrino, Perrier, and Mondelez brands such as Ritz. As a result, In2Asia is now offering this China market accelerator to premium international Food & Beverage brands who are ready to take on China. What you can expect; ⭐ An efficient, end to end “Export as a Service” where the experienced and highly skilled team do everything for you. 🏃♀️ A fast start - 8 weeks from engagement to launch in China. ✅ You stay in control of where, how, and for how much your products are sold. 📢 Build your brand presence in China on your own digital and social media assets. 🚀 A full scale, multi-channel approach to selling in China that will see your sales take off like a rocket. The In2Asia F&B China Market Accelerator will establish your brand in the China market, build brand awareness and convert social media marketing activity to sales. Want to know more about how you can launch your products in China? Contact the In2Asia Export team at info@in2asia.global or DM Iain Langridge 毅安 to arrange a Q&A session. #chinamarket #marketentry #ecommerce #export #sales #growth In2Asia Advisory

I’m really excited! In2Asia has launched a China focused Food and Beverage Accelerator. So, what’s all the fuss about? In2Asia have assembled a crack team of highly skilled industry professionals with big game experience to operate a Food & Beverage focussed accelerator based in Guangzhou, southern China. The In2Asia Food & Beverage Accelerator team have previously managed major household name brands in China such as San Pelligrino, Perrier, and Mondelez brands such as Ritz. As a result, In2Asia can now offer this China market accelerator to premium international Food & Beverage brands who are ready to take on China The most dynamic export market on the planet. Products that we are currently signing include; Wine Premium Spirits such as Whisky, Gin, Rum, and Tequila. Better for you (BFY) sodas Functional drinks such as Kombucha Health tonics / shots. Healthy snacks such as protein and energy bars The accelerator model is perfect for SME F&B brands who are looking for a cost effective, low risk, high return way to launch and grow their brand in China. Brands will build awareness and a presence in the China market through digital marketing and social media and then sell through full scale, multi-channel market engagement. If you are a premium Food & Beverage brand And you think your products will fly in China Please reach out and arrange a call so that I can go through the detail with you. Make 2025 the year your product breaks through in China. #chinamarket #marketentry #foodandbeverage #beverages #wine #drinks #healthysnacks In2Asia Export In2Asia Advisory

With craft beer sales under pressure globally, one export market stands out as the potential saviour. With craft beer brands being squeezed between rising costs at one end and fierce competition the other, export sales may hold the key to easing the pressure. When you look around for markets where premium product is highly valued and can command a price premium, China stands out. It might come as a surprise to many, but China accounts for a whopping 12% of global beer sales. In fact, beer sales in China are second only to the undisputed champion of alcohol sales, traditional Chinese white wine (beijiu). And China also happens to be the world’s largest beer importer. Craft beer, with its artisanal flair, diverse flavors, and colourful back stories is leading the growth in beer consumption in China. The main drivers of this growth are consumer interest in premium crafted products and the convenience of online shopping. Covid-19 lockdowns drove a lasting change in consumer behaviour in China. Now 56% of alcohol sales are online. If you're not selling alcohol D2C in China, then you're definitely missing out. And craft beer is no exception. Just look at Tmall - their beer sales are through the roof. Income up 48.2% and volume up 42.5%. Craft beer also plays nicely into the all important social media narrative with consumers advocating passionately for their favourite brands on social UGC platforms such as XiaoHongShu and WeChat. Chinese consumers are fascinated by the unique story behind each crafted beer including sustainability efforts such as water use and recycled packaging. So, if you’re a premium craft beer with a great back story And you reckon you’ve got the chops to match it with the world’s best Exporting to China might just be the profitable growth solution you’ve been looking for. #chinamarket #marketentry #beer #craftbeer #foodandbeverage #beverages In2Asia Export In2Asia Advisory

How long does it take to launch your products in China? CPG founders and investors often ask how long it takes to launch a brand into a new export market like China. Time is money after all! Nowhere is this more true than in the largest consumer market on the planet. So In2Asia developed the 60 day China Market Starter. From How? to WOW! in less than 2 months. Launch your premium consumer brand in China quickly and effectively by combining the unparalleled reach of ecommerce with the power of Chinese social media. Key Benefits; 📢 Build brand awareness through the power of Chinese social media   🐼 Connect directly with Chinese consumers and build a loyal following that will power your brand for years to come. 📈 Establish your own ecommerce stores ✔  Maintain complete control over your brand, marketing spend, and pricing. 🙋♀️ Attract attention from distributors in China as well as SE Asia. 💡 Enjoy support from experienced China market specialists. In less than 2 months, you will be open for business in China 🚀 Are you ready to grow profitable sales in the largest consumer economy on the planet? Contact the team at info@in2asia.global or DM Iain Langridge 毅安 and let’s get cracking! #chinamarket #marketentry #export #sales #growth

Is it wine? Probably doesn’t matter if you can get 70,000 likes on social media! Reach out to Iain Langridge 毅安 or Nick Whiteway if you’re interested in how your #wine can achieve success in the China market. #chinamarket #australianwine #aussiewine #ecommercesolutions

2025 is going to be BIG, particularly for Foodpreneurs Festival! My team and I have been working really hard BTS for the past few weeks. Here's a sneak peek at what's coming down the pipeline: 🥂 A fresh networking event to spotlight the trailblazing brand owners reshaping the food & drink industry. *THIS IS NEW* 🎓 Hands-on masterclasses led by top industry leaders – strategies that will transform brand owners' businesses from the people who have done it (❤️🔥 get in touch if you want to deliver a masterclass, partners have already been locked in but space is still available). 👩🍳 Expert taste-testing opportunities to showcase food & drink products and get insider feedback on what sells. *THIS IS NEW* 💰 Investment chances to get brands and products further out into the world! *THIS IS NEW* Super Early Bird Tickets go on sale in a few weeks. These very popular tickets are likely to sell out in hours (last year it was less than 12 hours) due to their limited numbers and Festival Insiders will be the first to hear when they go on sale. Not an Insider yet? Here's the link: https://lnkd.in/gnZ9ayCP

As the ancient Chinese proverb (sort of) goes - The best time to export to China was 30 years ago, the second best time is today. China has announced that it is going to pump 10 Trillion RMB (about AUD $2 trillion) into its economy over the next 5 years to deal with the issues that are dragging on its economy. Early signs are good that the well targeted stimulus is starting to translate into improved consumer spending. As a result, #Australian and #NewZealand #exporters with an eye on China should be taking steps now to prepare for entry into the #Chinamarket in 2025. Thorough preparation for export to China will look like this; ✔ Early and broadly trademark registration in both English and Chinese. ✔ Undertaking a market assessment to identify demographic and geographic target markets. China is not one market! ✔ Getting up to date information from a specialist about regulatory requirements relating to market access, ingredients, or packaging. ✔ Check that your product claims meet sales and marketing rules ✔ Develop a strong pricing strategy that will support the sale your products on #ecommerce platforms as well as #generaltrade channels. Other key criteria to consider as you prepare to enter the largest consumer market on the planet. ⭐ Your Product Is there strong demand for your product in China? Do you have the right USP’s? 100% Australian made? Organic? Natural? Better for you? Better for the planet? 📣 Brand presence Distributors and sales channels in China will want to see evidence of your commitment to the market. Are you active on Chinese social media? Are you building brand awareness through marketing? 💲 Your Price This is often where the rubber hits the road. Even for premium products. COGS are crucial. You need to really know your COGS. Like really, really know your COGS. The sweet spot will be the junction of your premium in the market, the markup you need on your cogs and the price that the channel or distributor will need to make it work. Diligent, well informed preparation will help you to lay a strong foundation for success in China 🚀. Then everything is possible! To find out more about how you can prepare for export to China, DM or contact me at info@in2asia.global #china #export #success #fmcg #foodandbeverage #lifestyle #healthandwellness #personalcare #crossborderecommerce #brandmanagement #salesmanagement #distribution In2Asia Export -------------------------------------------------- I'm Iain Langridge 毅安 and I use my experience in Asia to launch, grow, and manage premium consumer brands in China and Southeast Asia. Follow or DM me to find out more. ♻ If you found this post helpful, please share it with your network.