In2Asia Export

This might come as quite a surprise But did you know that China accounts for a very healthy 12% of global beer sales? And China also happens to be the world’s largest beer importer 🍻 . In fact, beer sales in China are second only to the undisputed champion of alcohol sales, traditional Chinese white wine (baijiu). Craft beer, with its artisanal flair, diverse flavours, and colourful back stories is leading the growth in beer consumption in China. The main drivers of this growth are consumer interest in premium products and the convenience of online shopping. Covid-19 lockdowns drove a lasting change in consumer behaviour in China. Now 56% of alcohol sales occur online 📈 . If you're not selling alcohol D2C in China, then you're missing out. And craft beer is definitely no exception. 🚀 Just look at Tmall - their beer sales are through the roof with Income up 48.2% and volume up 42.5%. Craft beer also plays nicely into the social media narrative with consumers advocating passionately for their favourite brands via UGC on platforms such as XiaoHongShu and WeChat. Other trends emerging are low alcohol and eco-friendly options. Chinese consumers are fascinated by the unique story behind each crafted beer including sustainability efforts such as water use and recycled packaging. So, if you’re a premium craft beer brewer with a great back story And you reckon you’ve got the chops to match it with the world’s best Exporting to China might just be the profitable growth solution you’ve been looking for. #chinamarket #marketentry #beer #craftbeer #foodandbeverage #beverages In2Asia Export https://lnkd.in/g7aarBue

How long does it take to launch a new brand in China? Time is money after all! Nowhere is this more true than in the largest, most competitive consumer market on earth. As a result, In2Asia have developed a 60 day China Market Starter. Launch your premium consumer brand in China quickly and effectively by combining the borderless reach ecommerce with the power of Chinese social media. Key Benefits; 📢 Build brand awareness through the power of Chinese social media.       🤝 Connect directly with Chinese consumers and build a loyal following. 📈 Establish your own ecommerce store that will work to build brand and sales. ✔ Maintain complete control over your brand, marketing spend, and pricing. ⭐ Attract attention from distributors in China as well as North and SE Asia. 🐼 Enjoy support from experienced China market specialists. In less than 2 months, you will be open for business in China 👏 🎉 Are you ready to grow profitable sales in the largest consumer economy on the planet? What are you waiting for? Contact the In2Asia Export team at info@in2asia.global to find out more about how you can launch your brand successfully in China. #chinamarket #marketentry #premium #cpg #fmcg #foodandbeverage #aussiewine #haircare #personalcare #export #sales #growth Iain Langridge 毅安Wen Liu 刘 雯

Great news for Australian producers of premium spirits with Hong Kong reducing import duty on liquor priced over HK$200. #hongkong #marketentry #spirits #gin #rum #whiskey #spirits #export In2Asia Export

China is reaching for the stimulus bazooka. You know what that means? There has never been a better time for premium consumer brands to export to China 🛳 ✈ China's economic outlook is set to improve rapidly following a significant round of stimulus measures aimed at getting the sluggish Chinese economy firing again. With an expected consumer purchasing rebound in the last quater of 2024, Australian exporters with an eye on China should be taking steps now to prepare for entry into the China market. A solid foundation is essential to making sure that your China journey is a fruitful and rewarding one. What does thorough preparation look like? ✔ Engage a China market specialist with a track record of success. ✔ China's trademarking is a first to file system so you should register your IP (in both English and Chinese) as soon as possible to prevent "trademark squatting". ✔ China is not one, homogenous market! Undertake a market assessment to identify product demand, as well as demographic and geographic target markets. ✔ Get up to date information from a specialist about regulatory requirements relating to market access, ingredients, or product categories. ✔ Check that your product claims comply with China's sales and marketing rules. ✔ Develop a strong pricing strategy that will work for your products across China's complex, multi layered distribution system. Diligent, well informed preparation will help to lay a strong foundation for success 🚀. In2Asia Export works with premium consumer brands to successfully launch, distribute, and grow sales in China. To find out more about how you can prepare for export success in China, contact us at info@in2asia.global #marketentry #brandmanagement #salesmanagement #fmcg #foodandbeverage #lifestyle #healthandwellness #australianwine #wine #personalcare #skincare Wen Liu 刘 雯 Iain Langridge 毅安

Grounded in history, smart, progressive, innovative, and hard driving, Wuhan really epitomises modern China. A great first leg of my China trip and as usual full of amazing sights and the warmest of hospitality. The two speed economy is evident. Restaurants and high end shopping malls are still full. But there are also signs of an economy where those who haven’t made the jump to comfortable middle class are feeling the pinch. Typical of China though, the mood remains optimistic and the drive for growth and success is undeminished. Finished up this morning with a strategy session with one of our ecommerce partners. Lots of energy, drive and determination to bring more quality Australian products to Chinese consumers. #chinamarket #marketentry #premium #export #ecommercesolutions #crossborderecommerce In2Asia Export

Excited to be in China for the next 10 days meeting with business partners and distributors. Wuhan, Xi’an and Beijing on this trip. So much light, life and energy everywhere. AI tech everywhere you look as well. From the automated taxis to the robot delivering takeaway orders to your room at the hotel. Really looking forward to taking the pulse of this amazing, vibrant, pulsating economy. #chinamarket #chinaeconomy #premium #consumer #exports In2Asia Export

Congratulations Koala Eco on picking up more awards for your fabulous products 👏🏼🎉🏆 #australianmade #natural #plantbased #safe #ethical #sustainable #lifestyle

#australianwine #aussiewine #export #chinamarket

While you're waiting for the next big export market…let’s do China! Here's the facts; 🌏 At US$35 trillion (PPP), China is the largest economy in the world. 👪 China will add 70 million people to its middle class by 2030. 😳 There are 145 cities in China with more than 1 million people. 💲 China has 26 cities with GDP greater than 1 trillion Yuan. 💥 There are 21 cities in China with a population greater than Sydney, Washington or Barcelona. 📈 China’s US$18.5 trillion economy is forecast to grow by at least 5% in 2024. 🚀 Cross border ecommerce in China is growing at 15% year on year. The In2Asia team have more than 15 years of experience working with premium brands in China, and we have access to an extensive network of distributors and sales channels in key consumer product sectors such as #foodandbeverage, #wine #fmcg, #lifestyle, #personalcare, #skincare and #naturalbeauty. If you're a #cpg #brandowner, #founder, or #investor and you are looking for a successful, tailored approach to exporting to China, then DM or email the team at info@in2asia.global to request an initial conversation about how your brand can succeed in China. #chinamarket #chinabusiness #marketentry #brandmanagement #crossborderecommerce #generaltrade #distribution #salesmanagement

The brutal truth about your brand in China. If you’re a premium brand looking to grow sales by expanding into China then one of the things you will need to nail on your way to success is how to build brand awareness. Right now though, no one cares about your brand in China. No one. So how do you cut through the all the noise and make Chinese consumers aware of your brand? And then make them care? Let’s see how. China's consumer market is huge and packed full with opportunity. As the largest consumer market on the planet, it's a market where Australian and New Zealand brands can really make their mark. The competition is fierce, but it's also a testament to the market's dynamism. To carve out your space, strategic brand building is your secret weapon. But it's not just about standing out; it's about creating a memorable presence that resonates with Chinese consumers. As the old Chinese proverb goes; those who win the people, will win the world. Therefore understanding the pulse of Chinese culture is the key to success. It's not just about language, It's about crafting a narrative that aligns with local values and aspirations. Brands that successfully bridge this cultural gap not only get noticed but also build a loyal following. Chinese consumers crave authenticity, so let your brand story shine through – from product quality to sustainable practices, every detail matters. The appetite for high-quality, authentic international consumer products continues to soar, And the time to tap into this demand is now. #chinamarket #marketentry #exports #brandbuilding #brandawareness